Frozen food trends are constantly evolving to meet the changing needs and preferences of consumers. In a recent report by Conagra Brands, Inc., several key trends for frozen food in 2025 were identified based on consumer data analysis. These trends include nutrition-focused formulations, global flavors, bite-size applications, elevated in-home experiences, and spicy offerings.

One of the major trends highlighted in the report is the focus on healthy options in frozen foods. Consumers are increasingly looking for “modern health” offerings that cater to specific needs such as portion control, gut health, and better-for-you benefits. This trend is reflected in the increasing popularity of prebiotic and probiotic gut health claims in frozen breakfast and novelty segments, as well as the rise of non-dairy and vegan frozen dessert options. Sugar-free alternatives are also gaining traction among older consumer groups.

Another trend identified in the report is the emphasis on “elevated in-home experiences.” With more consumers opting to eat at home, there is a growing demand for frozen options that provide restaurant-quality flavors while being convenient and easy to prepare. Premium frozen side and vegetable options have seen an increase in sales, as have celebrity-inspired frozen products like Conagra’s collaboration with Dolly Parton.

Global flavors continue to be a popular trend in the frozen food category, with Italian, Chinese, and Mexican offerings leading the way in sales. The report also highlights the growing popularity of Indian, Cajun, and Japanese cuisines in the frozen aisle. Global street food applications, such as Asian dumplings and bao buns, have seen significant growth in sales, reflecting consumers’ interest in diverse and flavorful options.

Convenience is another key trend in frozen foods, with a focus on bite-size and miniature options. This segment has seen a 31% increase in year-over-year consumption, with Gen Z and millennial consumers showing a particular interest in this trend. Savory options and breakfast products like egg bites are among the most popular choices in this category.

Finally, spicy offerings are gaining popularity in the frozen food market, with heat-filled products generating $2 billion in sales. Frozen chicken products are the most popular spicy application, especially among younger consumer groups like Gen Z. As consumer preferences continue to evolve, understanding and incorporating spicy options into frozen meals is becoming increasingly important for manufacturers.

Overall, the frozen food industry is adapting to meet the changing needs and preferences of consumers, with a focus on health, convenience, global flavors, and spicy offerings. By staying ahead of these trends and offering innovative and diverse frozen food options, manufacturers can continue to meet the demands of today’s consumers and drive growth in the market.