**Introduction**
Cold brew and green tea concentrates are two popular ingredients used in energy and focus drinks. These concentrates are known for their unique flavors, caffeine content, and potential health benefits. In this report, we will explore the use of cold brew and green tea concentrates in the energy and focus drink industry, including the financial aspects, actual companies utilizing these ingredients, and industry insights.
**Cold Brew Concentrates in Energy and Focus Drinks**
Cold brew coffee has gained popularity in recent years due to its smooth and rich flavor profile. Cold brew concentrates are made by steeping coarsely ground coffee beans in cold water for an extended period, resulting in a concentrated coffee extract. Many energy and focus drink companies have started incorporating cold brew concentrates into their products to provide consumers with a natural source of caffeine and a unique taste experience.
**Financial Data**
According to market research reports, the global cold brew market is expected to reach $1.63 billion by 2025, with a CAGR of 25.1% from 2019 to 2025. The rising demand for cold brew coffee among millennials and Gen Z consumers is driving the growth of this market. Energy and focus drink companies are capitalizing on this trend by incorporating cold brew concentrates into their products to attract a wider customer base.
**Companies Utilizing Cold Brew Concentrates**
One of the leading companies utilizing cold brew concentrates in their energy drinks is Red Bull. Red Bull launched a line of organic cold brew energy drinks in 2019, targeting health-conscious consumers looking for a natural energy boost. Other companies such as Monster Energy and Rockstar Energy have also introduced cold brew-infused products to cater to the growing demand for alternative sources of caffeine in the market.
**Green Tea Concentrates in Energy and Focus Drinks**
Green tea is known for its antioxidant properties and potential health benefits. Green tea concentrates are made by brewing green tea leaves in hot water and then extracting the liquid to create a concentrated form of green tea. Energy and focus drink companies are incorporating green tea concentrates into their products to provide consumers with a healthier alternative to traditional energy drinks.
**Financial Data**
The global green tea market is expected to reach $22.6 billion by 2024, with a CAGR of 8.1% from 2019 to 2024. The increasing awareness of the health benefits of green tea, such as weight loss and improved brain function, is driving the growth of this market. Energy and focus drink companies are leveraging the popularity of green tea concentrates to attract health-conscious consumers seeking natural and functional beverages.
**Companies Utilizing Green Tea Concentrates**
One of the prominent companies utilizing green tea concentrates in their energy drinks is Celsius Holdings Inc. Celsius offers a line of green tea-infused energy drinks that are marketed as a healthier alternative to traditional energy drinks. Other companies like Guayaki and RUNA have also introduced green tea concentrate-based energy drinks to tap into the growing demand for natural and sustainable beverage options.
**Industry Insights**
The energy and focus drink industry is constantly evolving to meet the changing preferences of consumers. Cold brew and green tea concentrates offer a unique flavor profile, caffeine content, and health benefits that appeal to a wide range of consumers. As more consumers seek natural and functional beverages, the demand for energy drinks incorporating cold brew and green tea concentrates is expected to continue growing.
In conclusion, cold brew and green tea concentrates are popular ingredients used in energy and focus drinks due to their unique flavors, caffeine content, and potential health benefits. The financial data, actual companies utilizing these ingredients, and industry insights presented in this report highlight the growing trend of incorporating cold brew and green tea concentrates into energy and focus drink products.