Market Insights Template | Baking Business


KANSAS CITY — There was a bit of something for everyone in the US Department of Agriculture’s Aug. 12 Crop Production and World Agricultural Supply and Demand Estimates (WASDE) reports: a record forecast for US soybean production, the third-largest corn crop on record, slightly less wheat than in July but 9% more than in 2023, higher corn and soybean exports, and steady wheat exports, as well as lower cash corn, soybean and wheat prices.

August brought the first survey-based USDA production estimates for corn, sorghum, soybeans and other oilseeds, rice, cotton, sugar beets and cane and several other crops, plus revisions for all classes of wheat. Revisions for planted and harvested acres also were included in the Crop Production report, with many crops adjusted from the USDA’s June Acreage report. Favorable weather during the planting and growing seasons and improved moisture conditions resulted in summer crop condition ratings well above a year ago.

High yields were projected for many crops, including record-high yields nationally for soybeans, corn and spring wheat other than durum, and for certain individual states for those and several other crops. The new production estimates are key for supply and carryover revisions to the major crops included in the WASDE report for the 2024-25 marketing year.

Soybean futures closed at fresh four-year lows after the USDA data were released, while corn futures closed higher after trading near four-year lows during the Aug. 12 session. Wheat futures were mixed, with Kansas City and Chicago contracts lower but Minneapolis spring wheat futures higher.

Hanging over the corn and soybean markets was the adage, “Big crops get bigger,” which some expect will be the case in later USDA estimates. Others contend that since the USDA started at higher levels for corn and soybean yields and production, there may be limited upward potential.

Record soybean forecasts

The USDA on Aug. 12 pegged 2024 US soybean production at a record-high 4,589 million bus, up 154 million bus, or 3.5%, from its July trend-line projection, and up 424 million bus, or 10%, from 2023. The average pre-report trade estimate for soybean production was nearly 3% lower at 4,469 million bus.

The outlook for a record-high average yield also was unexpected with the USDA’s forecast at 53.2 bus per acre, up 5% from 50.6 bus per acre last year and nearly a bushel above the average pre-report trade expectation of 52.5 bus per acre.

“You can’t look at this any other way than a significantly bearish report,” said Brian Harris, executive director and owner of Global Risk Management. Indeed, after the reports were released midday on Aug. 12, soybean futures began tumbling, settling down 17½¢ at $9.71 a bu in the September contract. The following day, the September contract endured a steeper drop of 24¢, settling at $9.47¼ a bu. At midday on Aug. 14, the September contract had fallen about 23% to near-four-year lows since its rally in May.

The USDA forecast the carryover of soybeans on Sept. 1, 2025, at 560 million bus, up 29% from its July outlook of 435 million bus and up 62% from the current year’s carryover of 345 million bus. The USDA left unchanged nearly all 2024-25 US soybean meal and soybean oil projections. Harris said such adjustments may be forthcoming after the new-crop soybean crushing season starts in early October.

US Soybean Production
Credit: Sosland Publishing Co. 

In addition to high yields, the record-large soybean crop forecast also was the result of a sharp increase in planted and harvested acres. The USDA said 87,100,000 acres had been planted to soybeans this year, up 4.2% from 83,600,000 acres in 2023, and the August acreage data also was 1,000,000 acres higher than the June Acreage report. The trade had expected reduced acres due to severe flooding in June and July across major growing areas in the Upper Midwest. Lost acreage was likely not reflected in the June Acreage report since that data was collected via surveys in early June and damage from the floods began later that month.

“All that flooding in the Midwest should have taken the total down somewhere between 250,000 and 500,000 acres, but instead the planted area was up a million acres,” Harris said.

Acreage was reduced in some Midwest states that experienced excessive summer rainfall. The August report did show soybean-planted area had been reduced from June by 150,000 acres in North Dakota and by 200,000 acres in Minnesota, but other flood-impacted states showed an increase in acres. Since the June report, soybean area in Iowa rose by 150,000 acres, and South Dakota was up by 350,000 acres. Parts of both states received more than 12 inches of rain in late June.

Surplus moisture may prove more beneficial than harmful, since heavy rain helped offset the impact of heat stress. Most row crops were maintaining their above-average condition ratings.

In the Aug. 12 Crop Progress report, the USDA rated soybeans in the 18 major growing states at 68% good-to-excellent, unchanged from the prior week, well above 59% at the same time last year and 8% higher than the five-year average for the date. Iowa, the second-highest producing soybean state, set a new season high with a rating of 77% good-to-excellent.

Also, some analysts said they believed a significant number of soybean acres had yet to be planted during the time of the flooding, and the saturated soils had likely provided ample moisture for the crop to endure the remaining summer months. The USDA showed a deficit of 410,000 soybean acres between its March Prospective Plantings and June Acreage reports, indicating there were areas that had yet to be planted, but the difference between the March and August reports was significantly higher, showing an increase of 610,000 acres.

Erin Nazetta, director of food and agriculture research at Broadview Group Holdings, LLC, said a shift from corn to soybean acres may explain the discrepancy.

“It could have been that farmers were intending to plant corn when they filled out the June Acreage survey but then ended up not planting corn and planted soybeans instead,” Nazetta said. “But I don’t know if there’s a way to necessarily confirm that.”

Regardless of when the acres had been planted and calculated, the latest data prove the US soybean market will likely be saturated with supplies in 2024-25. Despite the back-to-back days of double-digit declines in soybean futures after the Aug. 12 reports, Harris said he believes the soybean futures market has nearly reached its downside potential and pegged new crop soybeans at $9.60 a bu.

“We’re probably not going to have much more room on the downside just simply because we’re getting so close to the cost of production,” Harris said.

Nazetta, however, indicated there still may be some downside potential left.

“I would love to say that markets historically correct to the production cost levels,” she said. “But I think we have quite a bit of time between now and when the next US crop needs to be planted, and markets do have a tendency to overcorrect both to the upside and to the downside. I do think that is going to play a factor, but I would unfortunately be hesitant to say that hitting the US cost of production for the farmer is going to be setting a strong floor to prices.”

With its tumbling prices, the US soybean market has been more competitive on the global stage. Harris said US soybeans were cheaper than the world’s top soybean suppliers from South America. However, amid economic struggles, the world’s top soybean importer, China, has delayed US soybean purchases in favor of abundant and relatively inexpensive South American supplies.

While the bears appear to be firmly in control of the soybean market, there were some bullish factors lurking in the background. Weather was still a swaying component for the crop.

“If we turn on the rain spigot and don’t shut it off during harvest, then there could be some quality damage across certain sections of the soybean belt, and the price could climb back up to around $10.25 a bu,” Harris said.

Record yield; large corn crop

The USDA forecast 2024 US corn production at 15,147 million bus, up 47 million bus from the WASDE’s trend-line projection in July and down 195 million bus, or 1.3%, from record-high production of 15,342 million bus in 2023. If realized, this year’s corn production will be the third highest on record.

The average yield based on conditions as of Aug. 1 was forecast at a record-high 183.1 bus per acre, up 5.8 bus, or 3.3%, from 177.3 bus in 2023. Harvested area was forecast at 82.7 million acres, down 700,000 acres, or 0.8%, from the prior forecast and down 3.8 million acres, or 4.4%, from 2023. Record-high yields were forecast in most Corn Belt states.

The USDA corn production and yield forecasts were above average trade expectation, while the USDA harvested area estimate was below. Although corn futures closed higher on the day of the report, the gains did not hold in trading on Tuesday, Aug. 13.

“It’s a buyers’ market right now,” said Arlan Suderman, chief commodities economist at StoneX.

Because of the favorable weather outlook for the rest of August, Suderman sees the potential for corn production to go still higher.

“It’s difficult to confirm a low from the August report,” he said. “It’s hard to sustain a rally. The market is uncomfortable confirming a (price) bottom until September.”

July weather mostly was favorable during the key yield-making pollination period, and a cooler, wetter August could boost kernel size, which would result in more bushels. The September USDA production estimate adds field sampling to satellite images and farmer surveys used in August that will give a better idea of the crop’s size and the market more confidence in the USDA number.

US Average Corn Yield
Credit: Sosland Publishing Co. 

 

The USDA rated the corn crop in the 18 major producing states as of Aug. 11 at 67% good-to-excellent, up from 59% at the same time last year. The good-to-excellent ratings in the two largest producing states of Iowa and Illinois were 77%. Pollination in the 18 states was nearly complete, with 94% in the silking stage as of Aug. 11. Crop development was ahead of the five-year average pace at 18% dented (drying down), compared with 12% as the 2019-23 average for the date, with Iowa at 30% and Illinois at 28%.

The USDA acreage adjustments were “reasonable,” Suderman said. He expected a lower harvested area estimate, a number that also will be fine-tuned in September, but said that “yield is the primary market factor going forward.”

In its WASDE report, the USDA projected the carryover of corn on Sept. 1, 2025, at 2,073 million bus, down 24 million bus, or 1.1%, from the July forecast but up 11% from 1,867 million bus in 2024 and up 52% from 1,360 million bus in 2023.

For 2023-24, the USDA lowered use of corn to make glucose, dextrose and starch by 15 million bus but raised exports by 25 million bus, resulting in a drop of 10 million bu in carryover from July. For 2024-25, the USDA raised supply 36 million bus as higher production more than offset lower beginning stocks, carried forward the drop of 15 million bus in the use of corn for sweeteners and starch, and raised exports by 75 million bus (up 50 million bus from 2023-24).

“I think the USDA created some new-crop (2024-25) demand to lessen the pain for farmers,” Suderman said. “I’m not sure you can justify some of the demand numbers.”

He suggested the USDA’s increase in corn exports did not jibe with its forecasts for production estimates in some other countries, especially Argentina, Brazil and Ukraine, all important export competitors. He posited that US corn exports may be 20 million to 30 million bus too high for 2023-24 and said that with the 2024-25 export forecast even higher, “I just don’t see it.”

Suderman suggested it will be difficult for corn prices to sustain a rally over the next two quarters. Supportive “black swan” events include a possible rally in futures if managed funds are prompted to cover their large net short position. But the funds are comfortable with a large net short as long as growers hold large on-farm stocks, which they are likely to do amid current low prices. Some farmers were forced to sell stored old crop corn into a weak market to make room for new crop corn with harvest a couple months away in the key Corn Belt states.

“And you have to respect the wheat market,” Suderman said, adding that the USDA may not have accounted for lower wheat production in some key areas around the world that could boost US wheat exports and prices, pulling corn prices higher.

Smaller wheat crop estimate

The USDA’s revised wheat forecasts offered plenty to digest but had fewer fireworks than in corn and soybeans.

Perhaps the biggest surprise was the USDA lowering its 2024 all-wheat production estimate to 1,982 million bus, at the low end of the range of analysts’ expectations. The hard red winter wheat harvest in its final stages in the Dakotas and Montana came in higher at 776 million bus, and white winter wheat was raised to 243 million bus. Those increases were fully offset by the completed soft red winter wheat harvest estimated at 342 million bus, plus other-spring and durum forecasts that came in below analysts’ expectations at 544 million and 77 million bus, respectively.

Spring and durum crops in the Northern Plains are still projected to top 2023 by 8% and 30%, respectively. Spring wheat harvested acres were forecast down 6% from 2023 (to 10,330,000 acres), with reductions in North Dakota, South Dakota, Minnesota and Montana offsetting an increase in Idaho. Durum harvested acres were projected higher in all states, for a 25% overall increase from 2023 to 2,017,000 acres.

Enduring dryness in Montana compelled the USDA to lower expected yields there for spring wheat and durum. The expected North Dakota durum yield was reduced by 2 bus to 44 bus per acre, which still would be a record high if realized. North Dakota spring wheat production was forecast at 295 million bus, up 10% from 2023, and the state’s durum crop was forecast at 48 million bus, up 49% from last year.

“Together, that’s about 342 million bus, but concurrent with North Dakota corn production at 524 million bus and soybeans at 238 million bus,” said Bill Lapp, founder and chief economist with Advanced Economic Solutions, Omaha, Neb. “Between corn and soybeans, they’ve got a lot of bushels to market, especially in the eastern half of the state, and it might be that they sell those crops and hold onto durum and spring wheat.”

Also on Aug. 12, the USDA slightly raised its forecast 2024-25 domestic use of wheat, left exports unchanged and lowered carryout on June 1, 2025, to 828 million bus, down 28 million bus, or 3.3%, from July but up 18% from 702 million bus this year.

US All Wheat Production
Credit: Sosland Publishing Co. 

 

“That’s a modest change on the demand front, slightly better, but not where the market needs to be to absorb all those supplies,” Lapp said. “So we’re still in pretty tall clover on stocks. We’ve got increased corn stocks, increased soybean stocks, and it sure looks right now like we’ll have plenty of wheat stocks.”

The USDA reduced its projection for hard red spring wheat exports by 5 million bus from July to 255 million bus, but that still was an increase of 20 million bus, or 9%, from 2023 and relatively strong compared with spring wheat exports in the past five years. Hard red winter wheat exports were left unchanged from July at 240 million bus (a 79% increase from 2023), and soft red winter wheat exports were left unchanged at 110 million bus (down 30% from 2023).

“Hard wheat export projections are up in comparison to very weak year-ago numbers, but the market is having a more normal start to export demand than we had last year,” Lapp said. “It’s worth keeping an eye on. We’re still uncompetitive in Europe to a large degree, despite their weather problems.”

The USDA lowered its global wheat carryover forecast by 620,000 tonnes from July to 256.62 million tonnes, down 5.74 million tonnes from this year. The lower carryout projections were a product of lower US and EU production estimates and increased world consumption that offset increased production forecasts for Ukraine, Kazakhstan and Australia.

“USDA added a million tonnes production in Australia; Canada at 35 million tonnes production probably has 2 million to 3 million tonnes upside; and more wheat in Ukraine offset a decline in Europe,” Lapp said. “So there still seems to be adequate supplies of wheat for sale out of major origins. Canada’s production prospects look pretty good, and at some point, the market needs Canada to let go of some of their wheat, but at lower prices. Canadian and North Dakotan farmers can be pretty reluctant to do that.

“The market hasn’t reflected the need for US wheat yet, something we’ve been waiting for since 2022. We’re still not competitive, and it’s hard to say what’s going to change that. The market still seems to be one that has difficulty earning the carries.

“I think most end users would say we’re still historically high, not terribly so, but on the high side of where we’ve been in the past, which is a fair assessment. But unless the yield on corn goes up another 4 bus per acre or soybeans get 100 million bus larger, we’re close to finding a floor on prices, even at this early stage in mid-August.”

Wheat futures prices could move in mixed directions nearby, Lapp said.

“I’m biased marginally lower in Kansas City, where it’ll be tough to earn the carries,” he said. “KC December may go to plus-or-minus $5.50 per bu, with some spikes maybe lower. Putting 40¢ on top would get close to where Minneapolis December should be, and perhaps a dime discount to $5.40 a bu in the Chicago December.”

In the durum market, Chicago gateway prices were hovering around $10 per bu, down about $4 from a year ago but still historically strong.

Wheat and flour market watchers would be wise to keep an eye on funds.

“Funds’ actions are so hard to predict, and grouping them into one monolith is wrong, in my view,” Lapp explained. “They have proven over the past 60 days their ability to really press markets. If things go smoothly weather-wise, and we get a steady-to-larger crop, funds could make one more run into lower prices in the market. Earlier this year, funds were buying anything in sight. Those are 30¢- to 50¢-a-bu moves that have no fundamental backing. I won’t predict that, but it remains a possibility that could bite us.”

Corn, soybean and wheat supplies appear ample for 2024-25, which is good news for buyers. The USDA lowered from July its forecast of average prices paid to farmers in 2024-25 by 80¢ a bu for wheat and 10¢ a bu for corn and soybeans, while nearby futures prices for all three commodities have been hovering near four-year lows.



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Campbell Soup works through changing consumer patterns



CAMDEN, NJ. — Earnings gains were modest at Campbell Soup Co. in fiscal year 2023, and “transitory pressure” from shifting consumer behaviors will be a headwind early in fiscal 2024, said Mark A. Clouse, president and chief executive officer.

Setting the stage for an update on the company’s business, Clouse offered his thoughts about the current consumer landscape.

Results in the fourth quarter were affected by “transitory pressure,” particularly on the Campbell Soup Meals & Beverage segment, and effects of this pressure are expected to persist into early fiscal 2024, he said in an Aug. 31 call with financial analysts.

Describing three factors he said were responsible for the pressure, Clouse said “residual effects from the effects of COVID surges” in fiscal 2022 had an effect.

“These surges notably benefited categories like soup in the prior year, particularly during the summer, a period that historically has lower sales,” he said. “We expect this effect to continue into Q1 and greatly diminish as we approach the second quarter of fiscal 2024.”

He attributed half of the decrease in fourth quarter soup sales to this factor.

Lapping double-digit price increases a year ago also has had an impact, Clouse said, noting that the effects had been anticipated and are expected to be a headwind throughout the new fiscal year.

He said a lessening effect is expected in the second half of the year.

“We do also expect sequential volume improvement to mitigate this pricing headwind as we move into Q2 in the second half,” he said.

A third factor cited by Clouse was changing, more cautious, consumer behavior in the face of economic uncertainty and prolonged inflation.

“Consumers began prioritizing categories based on more immediate needs and value leading to fewer categories in the shopper basket,” he said. “This pattern of behavior resulted in a real focus on seasonal priorities and has obviously created a headwind on categories like soup in the summer. We expect our categories like soup, which is a top 10 category in the fall and winter, to increase in priority, and we’re already seeing some early signs of improvement.”

Another consumer dynamic Campbell Soup has identified is a shift to “value-driven stretchable meals,” Clouse said. The effects for the company have been a mixed bag.

“It has undoubtedly been a positive driver on categories like pasta sauce and condensed cooking soups, as well as broth, while also adding pressure on categories like ready-to-eat soup,” he said. “We expect this behavior to subside as inflation continues to moderate.”

In the case of the company’s Snacks division, Clouse said the category consistently holds through the year as a top consumer category (unlike soup).

“Moreover, our snack power brands have displayed remarkable resilience as consumers, even while prioritizing value, continue to sustain their purchases across our differentiated portfolio,” he said.

For the year ended July 30, Campbell Soup net income was $858 million, equal to $2.87 per share on the common stock, up 13% from $757 million, or $2.51, a year earlier. Sales were $9.36 billion, up 9% from $8.56 billion the year before.

For the fourth quarter, net income was $169 million, or 57¢ per share, up 76% from $96 million, or 32¢, a year earlier. Sales were $2.07 billion, up 4% from $1.99 billion. Adjusted for the divestiture of Emerald nuts, sales were up 5%.

For fiscal 2024, Campbell Soup said organic net sales growth will be 0% to 2%, adjusted EBIT will grow 3% to 5% and adjusted earnings per share will grow 3% to 5%. Among the assumptions underpinning the guidance, Campbell Soup said volume declines were expected in the first half of the year with “sequential improvement” each quarter leading to “positive trends” in the second half. Pricing will be less of a contributor in fiscal 2024 to sales growth, the company said.

Earnings growth and margin improvement are expected by Campbell Soup to be “second half weighted, due to an improving cost outlook throughout the year.”

The guidance incorporates a headwind of about 3¢ a share in fiscal 2024 because of lower pension and postretirement benefit income.

The sale of the Emerald nuts business is expected to reduce sales by half a percentage point and shave 1¢ a share from earnings in fiscal 2024.

Additionally, the acquisition of Sovos Brands is expected to close by the end of December 2023, and therefore, is not yet included in the fiscal 2024 outlook.



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Scandit Acquires MarketLab to Boost Retail Shelf Intelligence Capabilities 



The asset acquisition enables an efficient hybrid data capture approach for retailers to maximize sales and optimize on-shelf performance

ZURICH — Scanditthe leader in smart data capture, announced the asset acquisition of shelf audit automation technology from MarketLab, a Polish image recognition and AI software company specializing in the retail industry. As part of the transaction, MarketLab’s expert team will join Scandit to build and expand the new offering.

MarketLab’s expertise in fixed camera solutions complements Scandit’s existing ShelfView mobile capture approach to provide a hybrid data capture shelf intelligence solution for retailers. The global retail sector loses approximately $634 billion annually due to problems with on-shelf availability alone, according to research from IHL Group. Delivering increased workforce efficiency and automating time-intensive store operations processes, the new hybrid solution will enable retailers to gain insights into on-shelf availability, planogram compliance, pricing issues, and more to maintain optimal store conditions, maximize sales, and reduce lost revenues due to stockouts, particularly in high-SKU volume environments like grocery stores. It will also provide AI-enabled notifications to improve store key performance indicators and flag issues in near-real time to store associates and management. 

“The acquisition marks a new milestone in Scandit’s evolution as we continue to broaden our smart data capture capabilities for the wider retail industry. Integrating MarketLab’s fixed camera-based shelf recognition experience and technology into ShelfView strengthens our ability to empower retailers to enhance their overall store performance, boost store associate efficiency and optimize the monetization of shelf data with CPG partners,” said Samuel Mueller, CEO and co-founder of Scandit.

“We are delighted to join forces with Scandit. Combining our complementary technologies, we look forward to delivering additional value, ROI, and insights to grocery retailers globally so they can benefit from increased visibility into their shelves, ensure accurate stock availability, and ultimately enhance the customer experience,” said Piotr Wardaszko, CEO of MarketLab.   

Leveraging the strengths of mobile capture and fixed cameras offers retailers a complete, scalable, and flexible solution for all store formats, with a seamless path to more efficient and cost-effective shelf management. Mobile capture, via smartphones or handheld computers, is easily deployable using existing devices, adaptable to different store environments and can be scaled quickly. The addition of fixed cameras provides continuous high frequency data capture for near-real-time shelf monitoring while freeing up store associates to devote their time to higher-value tasks such as customer engagement.  

The acquisition strengthens Scandit’s retail shelf management and analytics solution, ShelfView, which leverages object recognition, augmented reality and other advanced computer vision technology to process images for more intelligent and efficient store operations. Thanks to Scandit’s AI and machine learning capabilities, ShelfView delivers alert accuracy at 99.7% — crucial for delivering reliable insights quickly in rapidly changing shelf situations. 

With Scandit’s large existing retail customer base, including eight out of the top ten US grocers plus MarketLab’s existing accounts including Carrefour Poland, Scandit is well positioned to drive further growth and retail innovation. The acquisition opens new routes to market by providing valuable insights to consumer packaged goods (CPGs) and merchandising agencies to maximize revenues through higher on-shelf availability, accurate pricing, promotions and planogram compliance as agreed with their retail partners. Beyond the retail sector, Scandit sees future potential in fixed camera deployments in other environments such as warehousing to automate logistics workflows.    

The acquisition of MarketLab signals a new phase of growth for Scandit and advancement as the smart data capture leader. Today’s announcement follows Scandit’s $150m Series D investment in 2022 which has helped accelerate its R&D, with a focus on AI/ML capabilities, reflected in recent product developments such as ID Validate, ID Bolt, MatrixScan Find and more.

About Scandit       

Scandit is the leader in smart data capture giving superpowers to workers, customers and businesses by providing actionable insights and automating end-to-end processes. Our Smart Data Capture platform enables smart devices, such as smartphones, handheld computers, drones, digital eyewear, robots and fixed cameras to interact with physical items by capturing data from barcodes, text, IDs and objects with unmatched speed, accuracy and intelligence.

Speed up scanning workflows by 5x on any smart device. Scan accurately in any challenging lighting, at angles, damaged labels or across multiple codes. We enable innovation that delivers significant cost savings, increases employee retention and customer loyalty. Scandit partners with customers at every step with trials, solution design, integration and customer success support included.

Visit scandit.com to learn why market leaders across retail, transport and logistics, healthcare and manufacturing like Instacart, Levi Strauss & Co., Sephora, Lufthansa and FedEx trust us.



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Nestle remains world’s most valuable food brand



LONDON — Nestle SA has extended its reign as the world’s most valuable food brand, securing the top spot in Brand Finance’s recently published “Food & Drink 2023” report.

Analyzing factors like brand strength, revenue and royalty rates to determine brand value, Brand Finance’s annual report has consistently ranked the Vevey, Switzerland-based company No. 1 since it was first published in 2015.

“As an iconic global brand, Nestle continues to raise the bar, setting new benchmarks for the industry and inspiring trust among consumers worldwide,” said Savio D’Souza, valuation director for Brand Finance. “With a rich heritage and a portfolio of trusted brands, Nestle has built a legacy of success and an unmatched global reputation.”

Nestle’s brand value increased 8% from $20.8 billion to $22.4 billion over the last year. Brand Finance attributed some of the uptick to strong sales growth across Nestle’s brand portfolio and promising plant-based product innovations, such as whole grain cookie dough from Toll House and new non-dairy milks. In September, the company further explored dairy alternatives through the development and testing of a novel product that was formulated with animal-free dairy protein from Perfect Day.

The report also cited the performance of Nestle’s coffee business, which saw high single-digit growth in organic sales during the first six months of fiscal 2023. Nestle expanded the unit, and its global coffee alliance with Starbucks, following the acquisition of Seattle’s Best Coffee in October. Brand Finance said the company’s Nespresso is the fastest growing non-alcoholic drink brand globally with a 208% value increase, now at $2.9 billion.

“Nestle’s ability to meet evolving consumer preferences, stay ahead of trends, and effectively launch new products has been a driving force behind its continued brand value growth,” Brand Finance said.

Some of the company’s success in identifying consumer preferences comes from its Project Tasty stock-keeping unit (SKU) rationalization program. Nestle began the initiative in 2021 to reduce its portfolio complexity and increase the availability of its high-performing SKUs amid pandemic-era supply chain issues. The program helped identify and eliminate underperformers in Nestle’s catalogue of 100,000 SKUs, of which nearly 33% were generating 1% of total sales, and was subsequently expanded from evaluating individual product lines to entire brands and categories. Project Tasty’s broadened focus is expected to result in a positive impact for fiscal 2023, said Ulf Mark Schneider, chief executive officer of Nestle.

“We are seeing the first expected benefits come in as planned, in particular higher service levels for the company overall and for our high rotation items, in particular,” Schneider said in a conference call on April 25.

After Nestle, Brand Finance ranked Yili as the second most valuable food brand. The Chinese dairy producer has continuously held the position since it overtook Danone in 2020.

Yili’s value gains, rising 17% to $12.4 billion, were fueled by solid domestic sales and improved international revenue. The brand’s value also was aided by the opening of its Global Smart Manufacturing Industrial Park, in Hohhot, China. The facility incorporates some of the world’s most advanced and large-scale technology, according to the report.

“Yili has fostered strong customer loyalty in its local market by consistently delivering products of exceptional quality and perceived health benefits,” Brand Finance said. “Yili’s focus on quality, innovation, and environmental responsibility has contributed to its world-leading reputation in the dairy industry.”

The snack category saw some of the largest growth among food brands, with the segment’s top five brands raising their value by an average of 40%. Four brands from Frito-Lay, a unit of Purchase, NY-based PepsiCo, Inc., were ranked in the upper echelon of snacking, including Lays (also the No. 3 most valuable food brand), Doritos, Cheetos and Tostitos. Want Want, a Chinese rice cracker brand, also was featured in the report’s top five most valuable snack brands.

Among non-alcoholic beverage brands, Coca-Cola Co., Atlanta, once again sits at No. 1. The brand’s value decreased 5% to $33.5 billion in 2023, but it retained its advantage over No. 2 ranked PepsiCo, which had an 11% decline.

“With a rich history, iconic brand story, and a steadfast dedication to customer experience and satisfaction, Coca-Cola has remained a global leader,” D’Souza said. “The brand continues to boost its international reputation and capture the loyalty of generations across the globe through ingenious and powerful marketing campaigns, product evolutions and innovative digital strategies.”



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Campbell details direct-store delivery strategy



CAMDEN, NJ. — In a dynamic market where snack foods have long been a consumer favorite, Campbell Soup Co. faces the challenge of navigating recent pressures in the sector.

Despite these pressures, the company highlighted the resilience of its power brands, constituting two-thirds of the business, which continue to perform well in the face of changing consumer dynamics, in a Dec. 6 earnings call with investors.

Mark A. Clouse, chief executive officer, said the company is fueling its snacks growth with its direct-store delivery (DSD) initiatives.

Consumption data reflects a deceleration of volume trends across snack categories.

“There’s a bit more bifurcation within snacking,” Clouse clarified. “I think there are places where we are seeing great pressure, especially segments that are a bit more commoditized … What you are seeing is a step-down on a couple of areas, both at the partner and contract brands.”

Last year at this time, some of the power brands were growing at a robust 20%, Clouse said. Contextually, the two-year picture still indicates double-digit growth.

Campbell Soup’s DSD initiative will take center stage as the company streamlines its logistics and warehouse network. Clouse detailed the three key elements of this transformative initiative, emphasizing the creation of unified snacking DSD logistics.

The company will create one snacking DSD logistics and warehouse network to eliminate redundancies and simplify its processes. Next, the company plans to “modernize and harmonize” its tools, using available technologies to facilitate retailer linkage and in-store insights. In its third prong in DSD, it will focus on routes — including several pilot programs Clouse promised to reveal by the end of the second fiscal quarter.

In particular, the Lance and Late July brands continue to show growth in comparison to the wider portfolio. Clouse attributed the respective dynamics of the brands to consumer dynamics.

“Late July is a premium-added value brand,” he said. “We’re seeing (these) brands doing extremely well … The factor that underpins this is a lot of the decline we’re experiencing, a significant outsized contribution, is coming from low-income households, which index on snacking only at about 20%.”

As such, the low-income household demographic represents a larger portion of declines, as compared to mid- and higher-income households.

He acknowledged the need for vigilance and adaptability.

“I still feel very bullish,” he said. “We’re going to have to stay very vigilant on what consumers are looking for and making sure that we’re positioned well.” 



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DiGiorno tries on thin trend with new pizza launch



SOLON, OHIO — Nestle USA is tapping into the thin crust pizza trend with the launch of DiGiorno Classic Crust pizza.

Available in four varieties — pepperoni, cheese, meat lovers and supreme — DiGiorno Classic Crust pizza is “made with 100% real cheese and loaded with ½ lb of sauce and other toppings piled on a buttery, crispy thin crust,” the company said.

“Thin crust is the fastest-growing crust in the frozen pizza category but there’s a common misconception that less crust means less toppings,” said Kimberly Holowiak, senior brand manager for DiGiorno. “Our chefs worked hard to keep the flavor and crunch loaded in every bite of the new Classic Crust pizza while ensuring it wouldn’t break the bank.”

DiGiorno Classic Crust pizza is available at select retailers nationwide for a suggested retail price of $5.49.



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Meat, poultry companies recognized for workplace diversity



AUSTIN, MINN. – Hormel Foods Corp. was included in the list of America’s greatest workplaces for diversity in 2024 in a recently published issue of Newsweek magazine.

The list included companies in 78 different industries. Hormel Foods was recognized in the Meat, Poultry & Fish category/Large-size company, with a ranking of four-and-a-half stars out of five, as were Pilgrim’s Pride and Mountaire Farms. In the Food & Beverage Producers category, Peco Foods, Smithfield Foods Inc., Simmons Foods and Campbell Soup Co. were also listed.

“Companies recognize that a diverse workforce contributes significantly to organizational success,” wrote Nancy Cooper, Newsweek global editor in chief in the methodology explanation of the list. “Diverse workforces cultivate creativity and innovation that stem from a mix of perspectives, experiences and backgrounds, fostering a dynamic environment where new ideas come to life.”

“We believe a diverse workforce cultivates an environment filled with unique perspectives that drive innovation and enable us to create a better, more inclusive workplace,” said Katie Larson, senior vice president of human resources at Hormel. “Our 20,000 inspired team members are dedicated to fostering a culture of inclusion, respect, collaboration and belonging. This recognition is a testament to these efforts.”

Antoine Destin, director of diversity, equity and inclusion at Hormel echoed Larson’s sentiments.

“We are very proud to be recognized for our efforts to foster an inclusive and diverse workforce and everything that celebrates the power of bringing together the talents of our unique team members across the world,” he said.



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Ag Outlook Forum: Stakeholders remain optimistic despite growing food insecurity challenges



KANSAS CITY, MO. — The question on everyone’s mind at this year’s ninth annual Ag Outlook Forum, organized by Agri-Pulse and the Agricultural Business Council of Kansas City, was, “How do we feed a growing population of 8 billion people?” Speakers from a vast array of agricultural backgrounds offered solutions and insights into this worldwide problem as well as a rundown on the state of the agriculture sector at large.

One of the opening speakers at the 2023 Ag Outlook Forum, which was held at the Kansas City Marriott Downtown on Sept. 25, was Hans Kabat, president of Cargill Protein North America.

Kabat addressed how Cargill is navigating current industry challenges, including climate change, new technologies, rural flight and shifting economics that lend to the difficulty of feeding the world.

“Change is a constant in our industry, and lately change has been happening at a dizzying rate,” he said. “We need to imagine new possibilities for us. From our perspective at Cargill, we think it’s possible to reframe these challenges as opportunities. It’s led me to believe that all of us — and those of us in the food industry in particular — have a good reason to be optimistic.”

Driving that optimism is innovation and collaboration.

“As a partner to farmers, NGOs, industry groups, governments and manufacturers, we know that all of us need to work together to solve those problems,” Kabat said.

Within the past couple years, Cargill has launched two programs to help facilitate a combined effort across the agricultural community to improve sustainable practices.

The BeefUp Sustainability program, which was organized in partnership with Cargill, Nestlé and the National Fish and Wildlife Foundation, supports regenerative agriculture of 1.7 million acres of the United States’ land over the next five years. Through this initiative, Cargill estimates that 845,000 tonnes of carbon dioxide will be sequestered.

BeefUp provides technical and financial support for ranchers to implement regenerative practices through a $30 million investment into the program.

Future investments are expected to come through 2030, totaling $80 million and impacting 5.2 million acres of land.

In 2021, Cargill launched its RegenConnect program, which compensates farmers for adopting climate-friendly practices. That program expanded to reach farmers in Europe in May this year.

Since its inception, RegenConnect has had around 1,000 farms and 625,000 acres enrolled in the program, and $7 million in cash payments have been given to farmers.

“By providing farmers financial incentive for positive environmental contributions, we can help mitigate climate change, improve soil health and decarbonize the global food supply,” Kabat said.

Farm Bill in the throes

Stakeholders wait anxiously for the finalization of the 2023 Farm Bill to bring additional solutions to the food insecurity crisis and bolster the support for producers working to feed the world.

Joining a panel moderated by Blake Hurst of Hurst Farms, and former president of Missouri Farm Bureau, were Congressman Tracey Mann (R-Kan.) and Congresswoman Sharice Davids (D-Kan.). Mann and Davids offered a look at ongoing discussions within the Agriculture Committee.

With the expiration date for the current Farm Bill coming up on Sept. 30, Davids confirmed that the ag committee is not optimistic about passing the bill before then. Nevertheless, she assured attendees at the Ag Outlook Forum that the Senate and House of Representatives are prioritizing passing the bill.

“There is a sense of urgency for both the folks in the Senate and the House to get this done,” she said.

Mann pointed out that as the end of the crop year rolls around on Dec. 31, crop insurance policies and related regulations will revert back to the original legislation passed in the 1930s without a new amendment or an extension of some kind. Seeing as “no one wants to go back” to outdated policies, Mann said he was confident an extension would be issued if the 2023 Farm Bill is not enacted by that time.

“I think we have got to remember that Farm Bills are five-year policies for a reason,” he said. “Long enough to provide certainty for our producers but short enough so that we are looking at these policies and making sure that we are updating it and it’s changing with the times.”

While the Farm Bill consists of 81% food nutrition policies, both Mann and Davids still placed crop insurance and agriculture research as top priorities for the legislation.

Despite the challenges Congress faces in reaching agreement on the Farm Bill, Hurst noted that the legislation has held strong for almost 90 years and has greatly improved farmers’ average household income.

“It is important to remember that in 1934, when my grandfather signed that first contract, farm households were about 40% of the average household income,” Hurst said. “Today, farm households enjoy an income that’s around 120% of the US average. Gratitude for the hard work that has gone into 90 years of farm bills is in order.”



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Supply chain impacted by ongoing Red Sea shipping disruptions



CHARLOTTE, NC. — Shipping disruptions, brought on by militia attacks in the Red Sea and drought problems in the Panama Canal, will impact American food and beverage companies negatively in both exports and imports, according to a Jan. 31 industry overview report from BofA Global Research.

Companies sourcing from Asia facing the greatest risks from shipping disruptions include Keurig Dr Pepper for brewers from Asia and McCormick & Co. for spices from India and Indonesia, the report said. Protein companies, including Tyson Foods Inc., Hormel Foods Corp., and Pilgrim’s Pride Corp., who export to Asia, may be impacted adversely, too, as could Latin American protein companies such as JBS, Marfrig and Minerva Foods.  

Sovos Brands, which the Campbell Soup Co. is in the process of acquiring, also may see shipping delays since it imports its Rao’s Homemade sauce products from Italy through the Mediterranean Sea to the United States, according to the report.

After Houthi militia began attacking commercial ships in the Red Sea last November, some vessels started taking longer, more costly routes around the southern tip of Africa at the Cape of Good Hope, according to a US Energy Information Administration (EIA) report published Feb. 1.

Some oil and natural gas companies are avoiding the Red Sea, according to the EIA. However, a typical voyage from the Persian Gulf to the Amsterdam-Rotterdam-Antwerp petroleum trading hub via the Suez Canal takes 19 days while the Cape of Good Hope route takes nearly 35 days.

The shipping issue in the Red Sea differs from the issue during COVID-19 in which a demand problem led to a scarcity of containers, according to BofA Global Research. There are enough containers now, but they are moving slower. Ships and containers appear to be more detoured than canceled.

The problem will adversely impact the first quarter of the fiscal year for Amsterdam-based Corbion, Olivier Rigaud, chief executive officer, said in a Jan. 31 capital market update.

“In fact, we have some traffic over the Red Sea, and suddenly you have a surcharge on the containers that go through the Red Sea,” he said.

Ships carrying products from the US Gulf Coast to Asia typically pass through the Panama Canal on a trip that lasts nearly a month, according to the EIA. Now, more Very Large Gas Carriers, which primarily carry propane and butane, are going around the Cape of Good Hope, which adds about 21 days.



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Bob Evans focuses on ‘sausage and sides’ | Meatpoultry.com | August 31, 2017 13:28


Bob Evans Farms’ for the quarter were $109,265,000, up from $85,941,000 in the first quarter of fiscal 2017.

 

NEW ALBANY, Ohio – The future of Bob Evans Farms, Inc., may be summed up in three words — sausage and sides. Following the drama that led to the sale of its restaurant business to Golden Gate Capital earlier this year, the company has settled into its position as a pure-play packaged foods business. If the company’s first-quarter fiscal 2018 results are any indication, the company’s products appear to be gaining traction in the marketplace.

J. Michael Townsley, president and CEO of Bob Evans Farms

“As is evident in the results, we had a strong first-quarter sales performance on both refrigerated sides and sausage,” said J. Michael Townsley, president and CEO, during an Aug. 30 conference call with financial results. “Per IRI (Information Resources, Inc.) data, for (the) 12 weeks ended July 9, we increased pounds sold by 14 percent compared to the category growth of 8 percent, and expanded category household penetration to 22.1 percent during the first quarter and are on pace to expand Bob Evans household penetration by 150 to 200 basis points this year.”

Net income from continuing operations for the first quarter of fiscal 2018, ended July 28, was $7,049,000, equal to $0.35 per share on the common stock, up from $4,576,000, or $0.23 per share, in the same period a year ago.

Sales for the quarter were $109,265,000, up from $85,941,000 in the first quarter of fiscal 2017.

Bob Evans Farms’ sees success form the sales of its sides products.

 

While retail played a key role in the company’s quarterly performance, Townsley said there are also opportunities in foodservice.

“We continue to get good inbound interest from restaurants looking to reduce labor in the back of the house with our refrigerated sides,” he said. “We have progressed from a state of idea formulation with chain restaurants to the point of in-store testing, and early tests have gone very well. Pineland is now in the late innings of finalizing a new relationship with a major foodservice distributor. This business combination puts us in a strong position to expand foodservice sales.”

Despite the positive news regarding foodservice, Townsley emphasized that Bob Evans Farms at its core is a retail supplier. 

The price of sows has been a challenge for Bob Evans Farms’ sausage-making operation.

 

“ … Driving the brand in our retail is our main focus,” he said. “As long as we have available capacity in our plants and we can drive our overall costs down by supporting both, that’s the way we’re going to go. But we’re always going to focus priority on the brand and driving our retail brand.”

One challenge identified by management is the price of sows, which are the raw materials for the company’s sausage-making operation.

“Given the higher prices during the first quarter and, thus far, during the second quarter, we have revised our forecast for fiscal 2018 sow prices that is embedded in our guidance to $48 to $52 per cwt from $43 to $46 per cwt previously,” said Mark E. Hood, CFO. “Note that we are forecasting higher sow prices impacting sausage margins more during the second quarter than the balance of the year. We anticipate that Q2 sow costs will be $18 to $20 per cwt higher than last year. For the second half, we continue to expect sow costs to be higher than last year but within our previously planned levels.”

For fiscal 2018, Bob Evans Farms forecasts it will generate $474 million to $486 million in sales and earnings per share in the range of $2.10 to $2.30.



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