Revitalize Your Brand with Xochitl's Refresh: A New Era of Flavor and Collaboration In the competitive world of food and beverage, staying relevant and innovative is key to capturing consumer attention and driving growth. With Xochitl's recent visual refresh and exciting partnerships, the authentic tortilla...

Keebler, a renowned cookie brand operating under the Ferrero North America umbrella, recently introduced a new twist on their classic Fudge Eflwich cookies with the launch of Keebler E.L. Fudge Choco Vanilla Cookies. This latest addition to Keebler's extensive portfolio showcases various elf characters...

Xochitl Cruz, the global VP of operations for Bimbo QSR, recently shared her insights as part of the Last Word series in Commercial Baking. With over 15 years of experience within Grupo Bimbo and Bimbo Bakeries USA (BBU), Cruz has been a key figure...

Abel & Schafer Group, a leading provider of premium baked goods, has recently announced the appointment of Michael Pierce as the new President and CEO of its subsidiary, Quality Bakery Products, Inc. Based in Houston, Quality Bakery Products is known for its high-quality baked...

T. Marzetti Co., a subsidiary of Lancaster Colony Corp., has recently announced the appointment of Tanya Berman as the president of its retail business unit. In her new role, Berman will be responsible for overseeing sales, marketing, and innovation for T. Marzetti’s portfolio of...

Nature's Bakery Launches Nationwide Campaign to Support Families with Convenient Spring Break Snacking Options PASADENA, CA — Spring has officially arrived, and Nature's Bakery is seizing the opportunity to connect with families across the country through a new campaign focused on providing convenient and wholesome...