Athletic Brewing, a nonalcoholic beer maker, is reimagining the traditional Dry January challenge with its "Athletic January" campaign, aimed at consumers looking to moderate their alcohol consumption in the new year. The brand's CMO, Andrew Katz, notes that younger consumers, particularly Gen Z...
In the world of brand building, storytelling plays a critical role in shaping perceptions and connecting with audiences. Public relations (PR) is a powerful tool that can help amplify your brand's message and reach a wider audience. But for many CPG (Consumer Packaged Goods)...
In a recent study conducted by Cornell University and Numerator, it was found that households with at least one GLP-1 user reduced their grocery spending by approximately 6% within six months of taking the medication. This reduction was even more significant for higher-income households,...
My Better Batch was founded by Lindsay Hancock, a former executive at KIND Snacks, with the goal of making baking from scratch easier and more convenient. Lindsay took on 90% of the work by sourcing premium ingredients and creating a simple mix-and-bake solution that...
The retail industry has seen significant developments in recent weeks, with several brands making noteworthy strides in expanding their presence and launching new products. From nationwide rollouts to strategic partnerships, these companies are making waves in the market.
One such success story is SimplyFUEL, founded...
In today's ever-evolving food and beverage industry, innovation and differentiation are key to standing out in a crowded marketplace. Two recent product launches from Newman's Own and Ocean Spray exemplify how brands are adapting to changing consumer preferences and market trends.
Newman's Own, known...
