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How mezcal brands use transparency and labeling to build consumer trust

IntroductionMezcal, a traditional Mexican spirit made from the agave plant, has seen a surge in popularity in recent years, both domestically and internationally. As the market for mezcal continues to grow, consumers are becoming increasingly interested in the transparency and labeling practices of various...

Why VS VSOP and XO labels signal age and luxury in cognac

IntroductionCognac is a prestigious and luxurious spirit that is highly regarded for its complex flavors and aging process. One of the key ways in which the age and quality of cognac is communicated to consumers is through the labeling system, specifically the VS, VSOP,...

How single distillation gives armagnac a bold and earthy character

IntroductionArmagnac, a traditional French brandy, is known for its bold and earthy character that is achieved through a unique distillation process. Single distillation plays a crucial role in shaping the flavor profile of Armagnac, giving it a distinct taste that sets it apart from...

How food pairings and desserts are expanding brandy’s appeal

IntroductionBrandy, a popular spirit with a rich history, has traditionally been enjoyed on its own or as a base for classic cocktails. However, in recent years, the trend of food pairings and desserts featuring brandy has been gaining traction, expanding the appeal of this...

Why mezcal is a favorite of bartenders for depth and versatility

Why Mezcal is a Favorite of Bartenders for Depth and VersatilityThe Rise of Mezcal in the Bartending WorldMezcal, a traditional Mexican spirit made from agave plants, has been gaining popularity in the world of bartending in recent years. Bartenders across the globe are increasingly...

Why armagnac is France’s oldest and most rustic style of brandy

IntroductionArmagnac, France's oldest and most rustic style of brandy, has a rich history dating back centuries. This traditional spirit is known for its complex flavors, unique production methods, and deep connections to the land where it is made. In this report, we will explore...