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Soda & Soft Drinks

How added vitamins and minerals create functional water positioning

The Role of Added Vitamins and Minerals in Functional Water PositioningFunctional water has become a popular choice for health-conscious consumers looking for added benefits beyond hydration. One key way that brands differentiate their functional water products is by incorporating added vitamins and minerals. In...

How flavor intensity affects repeat purchase rates in bottled waters

IntroductionBottled water has become a staple in the beverage industry, with consumers increasingly choosing it over sugary drinks. One of the key factors that influence consumer preferences when it comes to bottled water is the flavor intensity. In this report, we will explore how...

How cream soda pairs with desserts and floats for added indulgence

IntroductionCream soda is a beloved carbonated soft drink known for its creamy vanilla flavor. When paired with desserts or used in floats, cream soda can elevate the indulgence factor of these treats. In this report, we will explore how cream soda enhances the flavor...

Why vitamin enhanced water bridges hydration and nutritional support

IntroductionIn today's health-conscious society, the demand for functional beverages that offer both hydration and nutritional support has been steadily increasing. One such product that has gained popularity in recent years is vitamin-enhanced water. These beverages combine the benefits of hydration with added vitamins and...

Why brands use subtle flavors for mass appeal in still water products

IntroductionIn the competitive world of bottled water products, brands are constantly looking for ways to stand out and attract consumers. One strategy that has become increasingly popular is the use of subtle flavors in still water products. This report will delve into why brands...

Why nostalgia and retro packaging drive cream soda brand loyalty

IntroductionIn the highly competitive beverage industry, brand loyalty is a crucial factor that can make or break a product's success. One interesting phenomenon that has been observed in recent years is the power of nostalgia and retro packaging in driving consumer loyalty, particularly in...