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Functional & Nutritional

What brands must do to formulate effective and appealing beauty beverages

IntroductionThe beauty beverage market has been rapidly growing in recent years, with consumers increasingly seeking out products that not only provide hydration but also offer beauty benefits. As brands look to capitalize on this trend, it is essential for them to formulate effective and...

Why convenience and self care fuel demand for beauty hydration drinks

IntroductionIn recent years, there has been a growing demand for beauty hydration drinks among consumers looking for convenient and effective ways to care for their skin and overall health. This trend can be attributed to the increasing emphasis on self-care and wellness, as well...

How influencers drive growth in the beauty beverage market

IntroductionIn recent years, the beauty beverage market has seen significant growth, with influencers playing a key role in driving this expansion. This report will delve into how influencers impact the beauty beverage industry, exploring their influence on consumer behavior, brand awareness, and sales. By...

Why crossover drinks blur the line between skincare and nutrition

Crossover drinks are emerging as a transformative category at the intersection of beauty and wellness, blending skincare benefits with the nutritional value of functional beverages. Often labeled as "beauty drinks" or "nutricosmetics," these products appeal to a growing demographic of health-conscious consumers looking for...

How clean hydration formulas are disrupting traditional beauty categories

IntroductionClean hydration formulas are becoming increasingly popular in the beauty industry, disrupting traditional beauty categories with their focus on natural ingredients and innovative formulations. This report will explore how these clean hydration products are reshaping the beauty landscape, the impact on traditional beauty categories,...

What soft drink innovators must consider when using plant based inputs

IntroductionSoft drink innovators are increasingly turning to plant-based inputs to meet consumer demands for healthier and more sustainable beverage options. However, there are several key factors that must be considered when incorporating plant-based ingredients into soft drinks. In this report, we will explore what...