Functional & Nutritional

How influencers drive growth in the beauty beverage market

IntroductionIn recent years, the beauty beverage market has seen significant growth, with influencers playing a key role in driving this expansion. This report will delve into how influencers impact the beauty beverage industry, exploring...

Why crossover drinks blur the line between skincare and nutrition

Crossover drinks are emerging as a transformative category at the intersection of beauty and wellness, blending skincare benefits with the nutritional value of functional beverages. Often labeled as "beauty drinks" or "nutricosmetics," these products...

How clean hydration formulas are disrupting traditional beauty categories

IntroductionClean hydration formulas are becoming increasingly popular in the beauty industry, disrupting traditional beauty categories with their focus on natural ingredients and innovative formulations. This report will explore how these clean hydration products are...

What soft drink innovators must consider when using plant based inputs

IntroductionSoft drink innovators are increasingly turning to plant-based inputs to meet consumer demands for healthier and more sustainable beverage options. However, there are several key factors that must be considered when incorporating plant-based ingredients...

Why vitamins minerals and antioxidants support beauty from within claims

IntroductionVitamins, minerals, and antioxidants have long been touted for their ability to support beauty from within. Whether it's glowing skin, shiny hair, or strong nails, these essential nutrients play a vital role in promoting...

Why plant based ingredients align with vegan and eco friendly lifestyles

OverviewThe shift towards plant-based ingredients aligns perfectly with vegan and eco-friendly lifestyles due to their numerous benefits for both individuals and the environment. This report will delve into the reasons why plant-based ingredients are...

How brands position glow hydration and radiance on beverage labels

IntroductionIn the highly competitive beverage industry, brands are constantly looking for ways to differentiate themselves and attract consumers. One popular strategy that many brands use is to position their products as providing hydration and...

What companies must do to scale fermented beverage production safely

IntroductionFermented beverages have seen a surge in popularity in recent years, with more consumers seeking out unique and artisanal options. For companies looking to scale their production of fermented beverages, such as kombucha, kefir,...

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