Franchising has long been a popular business model for expanding brands, and Carl’s Jr. is the latest to make a splash in the international market. On April 3, the iconic American burger chain opened its first U.K.-based restaurant in partnership with Boparan Restaurant Group in the St. David’s Shopping Centre in Cardiff. The launch was met with great success, with over 200 transactions taking place within the first hour of opening.
This move marks the beginning of a national rollout for Carl’s Jr. in the U.K. and Republic of Ireland, with BRG set to play a key role as the Carl’s Jr. Master Franchisee. The company has ambitious plans to open, operate, and franchise restaurants throughout the region, leveraging its expertise and resources to drive the brand’s growth.
Rodrigo de la Torre, interim president of CKE International, expressed his enthusiasm for the expansion, calling the Cardiff opening one of the most successful in Europe to date. He highlighted the strong partnership with BRG and their shared commitment to delivering the Carl’s Jr. experience to customers in the U.K. and Republic of Ireland.
Satnam Leihal, CEO of BRG, echoed these sentiments, emphasizing the hard work and dedication that went into bringing Carl’s Jr. to Cardiff. He noted the overwhelming excitement from fans eager to sample the brand’s signature offerings, including juicy Angus Beef Burgers, Hand-Breaded Chicken Burgers and Tenders, and irresistible Ice Cream Shakes. Leihal expressed confidence that these menu items would quickly become customer favorites, driving foot traffic and repeat business for the new restaurant.
Carl’s Jr. is part of CKE Restaurant Holdings, a global powerhouse in the fast-food industry with over 1,100 international restaurants in more than 35 countries. The brand’s entry into the U.K. and Republic of Ireland represents a strategic move to capitalize on the growing demand for high-quality, American-style burgers and shakes in the region. By partnering with a seasoned operator like BRG, Carl’s Jr. is well-positioned to establish a strong foothold and expand its presence in key markets.
As the franchise continues to grow and evolve, customers can expect the same level of quality, flavor, and innovation that has made Carl’s Jr. a beloved brand around the world. With a focus on premium ingredients, bold flavors, and customer satisfaction, the company is poised for success in the competitive U.K. and Republic of Ireland markets.
In conclusion, the launch of Carl’s Jr. in the U.K. and Republic of Ireland represents a significant milestone for the brand and a promising opportunity for growth and expansion. With a strong partner in BRG, a proven track record of success, and a commitment to delivering exceptional food and service, Carl’s Jr. is poised to become a favorite destination for burger lovers in the region. As the brand continues to rollout new locations and engage with customers, it is set to make a lasting impression on the international fast-food scene.
