Campden, NJ – The Campbell’s Co. has unveiled a new addition to its Snack Factory brand: Pop’ums, a line of pretzel snacks that combine the munchability of popcorn with the crispy crunch of pretzels. This innovative snack is designed to be fun to eat and irresistibly craveable, offering a unique snacking experience for consumers.

Pop’ums come in three delicious flavors: white cheddar, golden mustard barbecue, and sea salt. These flavors cater to a variety of taste preferences, ensuring that there is something for everyone to enjoy. Janda Lukin, senior vice president and chief marketing officer of Campbell’s Snacks, expressed excitement about the launch of Pop’ums, stating, “Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago. With Pop’ums, we are reimagining what a pretzel can be by combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create a truly delicious snack.”

Consumers can look forward to finding Pop’ums in nationwide retailers and online starting in January 2025. The suggested retail price for a 9-ounce bag of Pop’ums will be $5.49, making it an affordable and convenient option for snacking on the go. With the convenience of being available both in stores and online, Pop’ums are sure to become a popular choice for consumers looking for a tasty and satisfying snack.

The launch of Pop’ums represents Campbell’s commitment to innovation and providing consumers with unique snacking options. By combining two popular snack foods – popcorn and pretzels – the company has created a product that stands out in the crowded snack market. The crunchy texture of the pretzels paired with the light and flavorful popcorn make Pop’ums a truly irresistible snack that is sure to appeal to a wide range of consumers.

In addition to their delicious taste, Pop’ums also offer a convenient snacking option for busy consumers. Whether enjoying them at home, at work, or on the go, Pop’ums provide a satisfying and delicious snack that can be enjoyed anytime, anywhere. With their resealable packaging, Pop’ums are also perfect for sharing with friends and family, making them a versatile and convenient snack option for any occasion.

As consumers continue to seek out new and exciting snack options, Pop’ums are poised to become a favorite choice for those looking for a delicious and satisfying snack. With their unique combination of flavors and textures, Pop’ums offer a snack experience unlike any other, making them a standout product in the competitive snack market.

Overall, the launch of Pop’ums is an exciting development for Campbell’s Snacks and the Snack Factory brand. With their innovative approach to snacking and commitment to quality and taste, Pop’ums are sure to become a popular choice for consumers seeking a delicious and satisfying snack option. Be sure to look for Pop’ums in stores and online starting in January 2025, and experience the irresistible taste and crunch of this exciting new snack from Campbell’s Co.

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