Record Growth in Non-Alcoholic Beer Sales

January 2025 marked an unprecedented milestone for non-alcoholic (NA) beer in grocery stores across the United States. According to data from NIQ food store analytics, shared by Bump Williams Consulting, NA beer secured a notable 4.2% share of the overall beer sales in grocery outlets during this month. This represents a significant increase in consumer interest and acceptance of non-alcoholic options, aligning with the growing trend toward healthier lifestyles.

Insights from the Brewbound Team

The Brewbound team gathered to discuss the implications of Dry January, a month when many consumers choose to abstain from alcohol as part of a personal health commitment. The conversations revealed a positive outlook among industry leaders on the potential growth of regional cider markets, with many citing an increasing consumer preference for diverse beverage options. The team noted that cider’s appeal lies in its unique flavors and often lower alcohol content, making it an attractive alternative for health-conscious drinkers.

The Economic Landscape of Beer Sales

In addition to discussing market trends, the Brewbound team explored the relationship between the Consumer Price Index (CPI) for beer at home and the broader inflationary environment. Interestingly, the CPI for beer has been outpacing overall inflation rates, raising questions about consumer spending behaviors and pricing strategies within the industry. There is concern regarding a potential summer slump for beer sales in 2024, prompting brewers and retailers to strategize on how to maintain momentum in a fluctuating market.

Upcoming Events: Brewers Association’s Craft Brewers Conference

Another highlight from the discussions involved the upcoming Brewers Association’s Craft Brewers Conference, set to take place in Indianapolis. This annual event serves as a key gathering for industry professionals, offering invaluable opportunities for networking, learning, and sharing insights. The keynote speaker for this year’s conference has generated excitement, with expectations that their address will inspire and galvanize attendees regarding future trends and opportunities in the craft brewing sector.

Engaging with the Community: Another Round or Tabbing Out

As part of their interactive segment, Justin, Jess, and Zoe participated in a game called “Another Round or Tabbing Out,” where they explored a surprise beverage-alcohol platform. This segment not only provided entertainment but also highlighted innovative approaches within the beverage industry to engage consumers. The team also discussed the “We Love LA” collaboration beer initiative, which showcases how breweries can come together to support local communities and create unique products that resonate with consumers.

Listen to the Full Discussion

The full conversation, including insights from industry experts and engaging discussions on current trends, can be accessed via the embedded player below or on your preferred podcast platform. This episode promises to provide a comprehensive overview of the non-alcoholic beer landscape and the broader beverage industry, making it a must-listen for anyone interested in the latest developments in the field.

Join us as we delve into these exciting topics and more in this insightful episode!