In 2024, Champagne shipments experienced a significant decline of 9.2%, totaling 271 million bottles (22.5 million cases) worldwide, according to the Comité Champagne. Both the domestic and export markets saw decreases, with exports falling by 11% to 153 million bottles (12.8 million cases) and shipments to the French domestic market dipping by 7% to 118 million bottles (9.8 million cases).
The co-presidents of Comité Champagne, Maxime Toubart and David Chatillon, attributed these challenges to various factors such as inflation, global conflicts, economic uncertainty, and a cautious political climate in key Champagne markets like France and the United States. Despite these obstacles, Chatillon expressed confidence in Champagne as a resilient and sustainable industry that has weathered adversity in the past.
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Overall, the decline in Champagne shipments in 2024 serves as a reminder of the industry’s resilience in the face of challenges and uncertainties. By staying informed and proactive, industry professionals can navigate market fluctuations and position themselves for success in the evolving landscape of the wine and spirits sector.