Bumpin Blends, a renowned smoothie cube brand founded by registered dietitian Lisa Mastela, has recently made a significant milestone by launching its products in nearly 1,500 Target stores nationwide. This expansion follows the brand’s successful introduction into 235 Sprouts locations and over 1,400 Walmart stores earlier in the year. This achievement signifies a major leap for the direct-to-consumer startup, which has garnered praise and popularity in its relatively short five-year history.
The inception of Bumpin Blends in 2019 was inspired by Mastela’s personal quest to find a convenient, mess-free method of preparing nutrient-dense smoothies while on maternity leave. Today, Bumpin Blends offers a range of functional smoothies tailored to address specific health needs such as energy, sleep, stress, and more. Each ingredient in these smoothie cubes is meticulously chosen for its unique properties and natural health benefits. Despite being a self-funded venture, the business experienced a threefold increase in revenue in 2024, earning a reputation as a trusted smoothie cube brand favored by both celebrities and everyday consumers.
Consumers shopping at Walmart and Target can now purchase Bumpin Blends’ smoothie cubes in four tantalizing flavors: Watermelon Prickly Pear (for hydration), Cinnamon Toast (to uplift mood), Peanut Butter Cup (to boost energy), and the Bumpin Blends x Barbie™ Strawberry Dream (for skin health). Priced between $7 and $9, these smoothie cubes are conveniently located in the freezer sections of participating Target, Walmart, and Sprouts stores. Mixing a cup of pre-blended cubes with a cup of milk or water allows for a quick and effortless preparation of a delectable smoothie in mere seconds, making it an ideal choice for those with hectic lifestyles.
Bumpin Blends’ success in securing partnerships with major retailers like Target and Walmart underscores the brand’s commitment to providing accessible and convenient nutrition solutions to a wider audience. By offering a range of flavors that cater to diverse health needs, Bumpin Blends has positioned itself as a frontrunner in the competitive smoothie market. The brand’s emphasis on quality ingredients and functional benefits has resonated with consumers looking for a convenient way to incorporate healthy options into their daily routines.
The strategic expansion into Target stores nationwide marks a significant milestone for Bumpin Blends, solidifying its position as a leading player in the health and wellness industry. With a strong focus on innovation, quality, and customer satisfaction, the brand continues to elevate the standard for nutritious and convenient food options. By making its products readily available in major retail chains, Bumpin Blends is poised to reach a broader audience and make a lasting impact on the way consumers approach their dietary choices.
In conclusion, Bumpin Blends’ recent launch at nearly 1,500 Target stores nationwide is a testament to the brand’s commitment to revolutionizing the way people consume nutritious and delicious smoothies. With a diverse range of flavors and a focus on functional benefits, Bumpin Blends has successfully carved a niche for itself in the competitive health food market. As the brand continues to grow and expand its presence, it is poised to become a household name synonymous with convenience, quality, and innovation in the realm of nutrition.
