The Rise of Low Alcohol and Alcohol-Free Options in Mainstream Alcohol BrandsThe alcohol industry has seen a significant shift in recent years with the rise of low alcohol and alcohol-free options within mainstream alcohol brands. This trend is driven...
IntroductionArtificial intelligence (AI) has revolutionized the way companies analyze consumer preferences, including taste preferences for beverages. By harnessing the power of AI algorithms, companies can gain valuable insights into what consumers like and dislike, helping them guide new beverage...
IntroductionIn the global beverage industry, exporters often rely on brokers to manage complex freight terms. This practice has become increasingly common due to the intricate logistics involved in shipping beverages across borders. Brokers play a critical role in negotiating...
Beverage Branding in Institutional versus Retail EnvironmentsIn today's competitive market, beverage companies must carefully consider how they brand their products for different environments. Whether targeting institutional settings like restaurants, hotels, and corporate offices or retail environments like supermarkets and...
IntroductionIn today's fast-paced world, beverage brands are constantly looking for innovative ways to reach their consumers. One effective strategy that has gained popularity in recent years is forming partnerships with mobile and vending platforms. These partnerships offer a wide...
IntroductionHealth-conscious drinkers are reshaping the alcohol product mix as more consumers prioritize wellness and seek lower calorie, lower sugar, and more natural options in their beverage choices. This trend has prompted the alcohol industry to respond with innovative products...
