Why brands highlight authenticity and origin in overproof expressions

IntroductionIn recent years, there has been a growing trend among brands in the spirits industry to highlight authenticity and origin in their overproof expressions. Overproof spirits, which are those with a higher alcohol content than traditional spirits, have gained...

The cultural heritage of rhum agricole in Martinique and French territories

The Cultural Heritage of Rhum Agricole in Martinique and French TerritoriesRhum agricole is a type of rum that is exclusively produced in the French territories of Martinique, Guadeloupe, and Marie-Galante. This unique spirit has a rich cultural heritage that...

How overproof rum showcases the raw strength of uncut distillates

IntroductionOverproof rum is a type of rum that is distilled to a higher alcohol content than traditional rums. Typically, overproof rums have an alcohol by volume (ABV) of 75% or higher, showcasing the raw strength of uncut distillates. In...

What rum producers must prioritize to win in a competitive spirits landscape

IntroductionThe spirits industry is highly competitive, with rum producers facing increasing challenges to stand out in a crowded market. To succeed in this landscape, rum producers must prioritize several key factors to differentiate themselves, attract consumers, and ultimately win...

How sugarcane juice sets agricole rum apart from molasses based styles

IntroductionAgricole rum, also known as rhum agricole, is a unique style of rum that sets itself apart from traditional molasses-based rums. The key difference lies in the base ingredient used to produce the spirit. While most rums are made...

Why bartenders use overproof rum with caution creativity and flair

Why Bartenders Use Overproof Rum with Caution, Creativity, and FlairThe Rise of Overproof Rum in the Bartending IndustryOverproof rum, also known as high-proof rum, has gained popularity in the bartending industry in recent years. This type of rum has...