How brands are innovating with cocktail inspired seltzer fusions

IntroductionThe beverage industry has seen a surge in popularity of cocktail-inspired seltzer fusions in recent years. Brands are capitalizing on the trend by creating innovative and unique flavor combinations that appeal to consumers looking for a refreshing and low-calorie...

Why mixologists are collaborating with brands to craft RTD recipes

IntroductionMixologists, the talented individuals behind crafting unique and delicious cocktails, have found a new avenue for collaboration - teaming up with brands to create ready-to-drink (RTD) recipes. This partnership between mixologists and brands is gaining traction in the beverage...

The rise of sustainable and organic practices in global wine production

The Rise of Sustainable and Organic Practices in Global Wine ProductionIntroductionIn recent years, there has been a notable shift towards sustainable and organic practices in the wine industry worldwide. Consumers are becoming more conscious of their environmental impact and...

Why new hard seltzer flavors follow seasonal and cultural trends

IntroductionHard seltzers have taken the beverage industry by storm in recent years, with a wide range of flavors popping up on shelves and in bars across the country. These refreshing and low-calorie drinks have become a favorite among consumers...

How celebrity and influencer backed RTDs are dominating online sales

The Rise of Celebrity and Influencer Backed RTDs in Online SalesIntroductionReady-to-drink (RTD) beverages have been gaining popularity in recent years, particularly in the online sales space. One key factor contributing to the success of RTDs is the endorsement and...

How terroir climate and soil define the character of fine wines

IntroductionThe concept of terroir, which encompasses the unique combination of climate, soil, topography, and other environmental factors that contribute to the character of a wine, is crucial in understanding the quality and taste of fine wines. In this report,...