Pizza has become a universal favorite, with its origins dating back to Italy and its influence spreading worldwide. While Americans celebrate World Pizza Day on 9 February, Italians honor St. Anthony Abbot on 17 January, the patron saint of bakers and pizza makers. This dual celebration offers pizza lovers twice the reason to indulge in this beloved dish.
The term ‘pizza’ was first documented in Gaeta, Italy in 997 AD, but the modern pizza we know today began to take shape in 18th Century Naples. Initially a simple flatbread topped with garlic, salt, lard, and cheese, the introduction of tomatoes from the Americas in the 16th Century revolutionized pizza-making. This evolution led to the creation of the classic Margherita pizza, attributed to baker Raffaele Esposito in 1889.
In 2017, UNESCO recognized the Art of Neapolitan Pizzaiuolo as an Intangible Cultural Heritage of Humanity, highlighting the rich cultural significance and artisanal skills involved in crafting authentic Neapolitan pizza. Pizza’s global dominance is evident in its consumption and economic impact, with global turnover projected to reach €160bn by 2024.
Italy remains a major economic driver in the pizza industry, generating 100,000 jobs nationwide. Surprisingly, Norway ranks second in per capita pizza consumption, surpassing the United States and Canada. Foodora reported pizza as the top-ordered dish, reflecting the industry’s thriving nature.
Different countries have developed their own unique takes on pizza, with classic and traditional styles like Margherita being popular choices. The world’s most expensive pizza, priced at $180,000, features white truffles, Beluga caviar, and edible gold. On the more affordable end, Hungary offers budget-friendly options, while cities in Scandinavia tend to be more expensive.
Innovations in the pizza industry continue, with brands like White Rabbit and Cheez-It introducing new pizza-inspired offerings. White Rabbit’s gluten-free pizzas cater to the growing demand for gluten-free products, while Cheez-It’s new varieties capture the essence of an authentic pizzeria experience in a snackable form.
Cicis Pizza is taking comfort food to the next level with its Spaghetti and Meatballs Pizza, blending three Italian classics into one indulgent dish. Baked Earth Bakery is launching heart-shaped mini garlic and coriander naans as part of Aldi’s Valentine’s range, offering a unique twist on traditional flatbreads.
Overall, pizza continues to evolve and adapt, bringing people together through a shared love of its endless variations and flavors. From traditional Margherita to innovative new offerings, pizza remains a beloved dish enjoyed by people worldwide.
