Bone Broth in Health Wellness and Functional Food Markets
Bone broth has gained popularity in recent years as a health and wellness trend, with many touting its numerous health benefits. In this report, we will explore the role of bone broth in the health wellness and functional food markets, examining its growth, market trends, and key players in the industry.
Market Overview
The global bone broth market is expected to grow significantly in the coming years, driven by increasing consumer awareness of the health benefits of bone broth. According to a report by Grand View Research, the global bone broth market size was valued at $1.2 billion in 2020 and is projected to reach $2.8 billion by 2028, growing at a CAGR of 11.6% during the forecast period.
Bone broth is considered a functional food, as it is rich in nutrients such as collagen, amino acids, and minerals. It is often consumed for its purported health benefits, including improved gut health, joint health, and skin health. As consumers become more health-conscious and seek natural, clean-label products, the demand for bone broth is expected to continue to rise.
Key Players
Several companies have emerged as key players in the bone broth market, offering a variety of bone broth products to cater to different consumer preferences. Some of the prominent players in the industry include:
1. Kettle & Fire: Kettle & Fire is a leading bone broth brand known for its high-quality, organic bone broth products. The company offers a range of flavors, including chicken, beef, and mushroom chicken bone broth.
2. Bonafide Provisions: Bonafide Provisions is another popular bone broth brand that focuses on organic, grass-fed bone broth products. The company’s bone broth is simmered for hours to extract maximum nutrients and flavor.
3. Osso Good: Osso Good is a bone broth company that offers a variety of bone broth flavors, including beef, chicken, and turkey bone broth. The company’s bone broth is made with organic ingredients and is free of additives and preservatives.
Health Benefits
Bone broth is rich in nutrients that are beneficial for overall health and wellness. Some of the key health benefits of bone broth include:
1. Gut Health: Bone broth is rich in collagen and amino acids, which can help support gut health and improve digestion.
2. Joint Health: The collagen and minerals found in bone broth can help support joint health and reduce inflammation.
3. Skin Health: The collagen in bone broth may help improve skin elasticity and hydration, leading to healthier, more radiant skin.
Market Trends
The bone broth market is witnessing several key trends that are shaping the industry:
1. Clean Label Products: Consumers are increasingly seeking natural, clean-label products, driving demand for bone broth made with organic, grass-fed ingredients.
2. Convenience: Ready-to-drink bone broth products and bone broth powders are gaining popularity as consumers seek convenient ways to incorporate bone broth into their diets.
3. Flavored Varieties: Companies are introducing a variety of flavored bone broth products to cater to different taste preferences, including spicy, savory, and herb-infused options.
In conclusion, bone broth is a growing segment in the health wellness and functional food markets, driven by consumer demand for natural, nutrient-rich products. With key players like Kettle & Fire, Bonafide Provisions, and Osso Good leading the way, the bone broth market is expected to continue to expand in the coming years. As consumers prioritize health and wellness, bone broth is likely to remain a popular choice for those looking to support their overall well-being.
