Introduction

In recent years, there has been a significant shift towards personalized nutrition as consumers become more conscious of their health and wellness. This trend has not gone unnoticed by the poultry industry, with many top brands now expanding into personalized nutrition to cater to the growing demand for customized food products. This report will explore the top 10 poultry brands that are leading the way in this space and the strategies they are employing to tap into this lucrative market.

Market Overview

The global poultry industry is a multi-billion-dollar market that continues to grow steadily year on year. According to a recent report by Market Research Future, the global poultry market is expected to reach a value of $385.4 billion by 2025, with a CAGR of 6.3% during the forecast period. This growth is driven by factors such as increasing consumer awareness about the health benefits of poultry products, rising disposable incomes, and a growing population.

Top 10 Poultry Brands Expanding into Personalized Nutrition

1. Tyson Foods

Tyson Foods, one of the largest poultry producers in the world, has been at the forefront of personalized nutrition with its range of customized chicken products. The company offers a variety of options such as antibiotic-free, organic, and gluten-free chicken to cater to different dietary preferences and needs. In addition, Tyson Foods has also invested in research and development to create innovative products that meet the specific nutritional requirements of consumers.

2. Perdue Farms

Perdue Farms is another major player in the poultry industry that has been expanding into personalized nutrition. The company has introduced a line of organic and non-GMO chicken products to meet the growing demand for healthier food options. Perdue Farms has also partnered with nutritionists and dietitians to develop customized meal plans for consumers looking to improve their overall health and well-being.

3. Pilgrim’s Pride

Pilgrim’s Pride, a leading poultry brand in the United States, has also embraced personalized nutrition by offering a range of specialty chicken products. The company’s portfolio includes options such as hormone-free, free-range, and all-natural chicken to cater to different dietary requirements. Pilgrim’s Pride has leveraged its strong distribution network to make these products readily available to consumers across the country.

4. Sanderson Farms

Sanderson Farms has made significant strides in the personalized nutrition space by launching a line of organic and antibiotic-free chicken products. The company has also invested in sustainable farming practices to ensure the highest quality of its products. Sanderson Farms has partnered with nutrition experts to create customized meal plans that promote healthy eating habits among consumers.

5. Foster Farms

Foster Farms, a well-known poultry brand in the West Coast region of the United States, has been expanding into personalized nutrition with its range of organic and free-range chicken products. The company has also introduced a line of low-sodium and gluten-free options to cater to consumers with specific dietary needs. Foster Farms has collaborated with nutritionists to develop customized recipes that are both nutritious and delicious.

6. Koch Foods

Koch Foods has been proactive in responding to the growing demand for personalized nutrition by offering a variety of specialty chicken products. The company’s portfolio includes options such as halal, kosher, and non-GMO chicken to meet the diverse dietary preferences of consumers. Koch Foods has also launched an online platform where customers can create their customized meal plans based on their individual health goals.

7. Bell & Evans

Bell & Evans, a premium poultry brand known for its high-quality products, has also ventured into personalized nutrition with its range of organic and pasture-raised chicken options. The company has implemented strict quality control measures to ensure that its products meet the highest standards of nutrition and taste. Bell & Evans has collaborated with chefs and nutritionists to develop customized recipes that showcase the versatility of its chicken products.

8. Maple Leaf Foods

Maple Leaf Foods, a leading Canadian poultry brand, has been at the forefront of personalized nutrition with its range of organic and hormone-free chicken products. The company has invested in sustainable farming practices to reduce its environmental impact and promote animal welfare. Maple Leaf Foods has partnered with nutrition experts to create customized meal plans that cater to the specific dietary requirements of consumers.

9. Cargill

Cargill, a global leader in the poultry industry, has been expanding into personalized nutrition by offering a wide range of specialty chicken products. The company’s portfolio includes options such as grass-fed, free-range, and antibiotic-free chicken to meet the evolving needs of consumers. Cargill has also implemented traceability measures to ensure transparency and accountability in its supply chain.

10. JBS S.A.

JBS S.A., one of the largest meat processing companies in the world, has diversified its portfolio to include personalized nutrition options such as organic and natural chicken products. The company has invested in research and development to create innovative products that cater to the changing preferences of consumers. JBS S.A. has also established partnerships with nutritionists and dietitians to develop customized meal plans that promote healthy eating habits.

Future Outlook

The personalized nutrition trend is expected to continue gaining momentum in the poultry industry as consumers become more health-conscious and seek customized food options. Top poultry brands will need to innovate and collaborate with nutrition experts to develop products that meet the specific needs of their target market. By leveraging technology and data analytics, these brands can create personalized meal plans and recipes that resonate with consumers and drive growth in this competitive market.

[Read More: Global Poultry Industry Report 2025: Trends, Challenges, and Future Outlook Across the Value Chain]