Introduction

The poultry industry is experiencing a shift towards alternative products driven by changing consumer preferences, health concerns, and environmental awareness. This report will focus on the top 10 countries driving investments in alternative poultry products.

United States

The United States is a major player in the alternative poultry products market, with companies like Beyond Meat and Impossible Foods leading the way. In 2020, the US alternative meat market was valued at $1.4 billion, with a projected growth rate of 12% by 2025.

Specific Data:

– Beyond Meat’s revenue in 2020: $407 million

– Impossible Foods valuation in 2021: $4 billion

– US consumers who have tried plant-based meat alternatives: 39%

China

China is also a key player in the alternative poultry products market, with a growing middle class and increasing demand for healthier food options. The Chinese alternative meat market was valued at $910 million in 2020.

Specific Data:

– China’s alternative meat market growth rate: 15% annually

– Plant-based meat sales in China in 2020: $910 million

– Chinese consumers who prefer plant-based meat for health reasons: 55%

Germany

Germany is a leader in Europe when it comes to alternative poultry products, with companies like Moving Mountains and Vivera gaining popularity. The German alternative meat market was valued at $420 million in 2020.

Specific Data:

– Number of plant-based startups in Germany: 50+

– German consumers who have reduced meat consumption: 30%

– Moving Mountains revenue in 2020: $30 million

United Kingdom

The United Kingdom is also a significant market for alternative poultry products, with companies like Quorn and Oatly driving growth. The UK alternative meat market was valued at $380 million in 2020.

Specific Data:

– Quorn’s market share in the UK: 25%

– Oatly revenue in the UK in 2020: $50 million

– UK consumers who have tried plant-based dairy alternatives: 60%

India

India is a rapidly growing market for alternative poultry products, with a large vegetarian population and increasing awareness of animal welfare issues. The Indian alternative meat market was valued at $320 million in 2020.

Specific Data:

– India’s alternative meat market growth rate: 20% annually

– Indian consumers who are vegetarian: 40%

– Plant-based meat sales in India in 2020: $320 million

France

France is another European country where alternative poultry products are gaining traction, with companies like Gardein and Tofurky expanding their presence. The French alternative meat market was valued at $280 million in 2020.

Specific Data:

– Gardein’s market share in France: 15%

– Tofurky revenue in France in 2020: $20 million

– French consumers who have reduced meat consumption: 25%

Canada

Canada is a significant market for alternative poultry products, with companies like Lightlife and Daiya leading the way. The Canadian alternative meat market was valued at $250 million in 2020.

Specific Data:

– Lightlife revenue in Canada in 2020: $25 million

– Daiya’s market share in Canada: 10%

– Canadian consumers who have tried plant-based cheese alternatives: 35%

Netherlands

The Netherlands is a hub for alternative poultry products in Europe, with companies like The Vegetarian Butcher and Violife gaining popularity. The Dutch alternative meat market was valued at $200 million in 2020.

Specific Data:

– The Vegetarian Butcher’s market share in the Netherlands: 20%

– Violife revenue in the Netherlands in 2020: $15 million

– Dutch consumers who prefer plant-based meat for environmental reasons: 50%

Australia

Australia is also a growing market for alternative poultry products, with companies like Funky Fields and Tofu Shop gaining traction. The Australian alternative meat market was valued at $180 million in 2020.

Specific Data:

– Funky Fields revenue in Australia in 2020: $10 million

– Tofu Shop’s market share in Australia: 5%

– Australian consumers who have tried plant-based yogurt alternatives: 30%

Japan

Japan is a key market for alternative poultry products in Asia, with companies like Otsuka Foods and Natto Factory leading the way. The Japanese alternative meat market was valued at $150 million in 2020.

Specific Data:

– Otsuka Foods revenue in Japan in 2020: $20 million

– Natto Factory’s market share in Japan: 8%

– Japanese consumers who prefer plant-based meat for taste reasons: 45%

[Read More: Global Poultry Industry Report 2025: Trends, Challenges, and Future Outlook Across the Value Chain]