Danone’s high-protein yogurt brand, Oikos, is set to make its sixth consecutive appearance at the Big Game, this time featuring a commercial starring actress Juno Temple alongside professional football player Myles Garrett. The ad, directed by Wayne McClammy, aims to highlight the strength that each 5.3oz (150g) pack of Oikos yogurt can provide, emphasizing the message that this protein-rich snack can help “save the day.”

Temple, known for her roles in popular television series such as Ted Lasso and Fargo, expressed her excitement about being part of a Big Game advertisement, stating, “I seriously can’t believe I’m in a Big Game ad. It’s been super fun working with Oikos.” She further elaborated on the campaign, describing it as “bold” and “unexpected,” and aligned with her belief that strength can emerge from the most unexpected sources. “It’s always a thrill to flip the script and showcase empowered, strong women who rise to the occasion,” she added.

Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America, commented on the significance of the Big Game, stating, “The Big Game is a career-defining moment for athletes where they demonstrate their strength at the highest level, but we know that athletes aren’t the only ones who need protein to power their game.” She highlighted the synergy of having Juno Temple and Myles Garrett in the same ad, stating that it is a fun way to bring the brand’s ethos to life while putting the theme of unexpected strength at the forefront.

Coffee mate Makes Its Big Game Debut

In a notable move, Nestlé USA is featuring its new Coffee mate Cold Foam Creamer in its first-ever Super Bowl commercial. The advertisement features the captivating vocals of renowned country music star Shania Twain, aiming to capture the audience’s attention and introduce them to the innovative product.

Häagen Dazs Gets Vin Diesel to Slow Down

Häagen Dazs is also making its mark at the Super Bowl with its inaugural commercial, which stars Fast & Furious icons Vin Diesel and Michelle Rodriguez. The ad is designed to convey the message that Häagen Dazs ice cream is best enjoyed slowly, allowing consumers to savor every moment. The commercial also features a cameo by US rapper Ludacris, adding an extra layer of excitement.

Elizabell Marquez, Chief Marketing Officer at Dreyer’s Grand Ice Cream (Froneri), which owns Häagen Dazs, remarked, “Getting to pair up with one of the most notable franchises and talent in film history was everything we were looking for. The mutual love and admiration between both of our brands made this a brilliant idea from day one.”

How Much Does a Super Bowl Ad Cost in 2025?

As the excitement builds for Super Bowl 2025, it was reported during an investor call on February 4 that broadcaster Fox has sold out all its airtime for the event. Fox Corp. CEO Lachlan Murdoch stated, “We are sold out with record pricing for this Sunday, Super Bowl LIX. We can’t wait for the big game.” While Fox has not disclosed the price for a 30-second ad slot this year, it was approximately $7 million in 2024.

Several media outlets, including Bloomberg and Fox Sports, have suggested that Super Bowl ad costs have now reached $8 million for a 30-second spot, with advertisers having purchased the entire available airtime as early as November 2024. This surge in pricing can be attributed to the Super Bowl’s growing viewership in recent years, with Nielsen reporting an estimated 123.7 million viewers in 2024, compared to 115 million in 2023 and 101.4 million in 2022.