Slice, a beloved beverage icon synonymous with childhood nostalgia, is making a comeback with a new and improved healthy soda offering. The brand, acquired by Suja Life in May 2024, is now rolling out its real soda made with real benefits across retail shelves nationwide.
The nostalgic and boldly carbonated healthy sodas, including Orange, Lemon Lime, Classic Cola, and Grapefruit Spritz, can now be found at select Costco, Albertson’s, and select HEB locations across the country. Exclusive launches include Strawberry at select Target locations and Grape at all Albertson’s divisions. Expanded distribution for other Slice flavors, such as Classic Cola and Ginger Ale, are expected in Q2 and Q3 of 2025.
Slice Healthy is a reinvention of the classic soda, featuring real ingredients, only 5g of sugar or less, no high fructose corn syrup, and a Gutsy Blend of prebiotics, probiotics, and postbiotics. With consumers increasingly looking to cut down on sugar and harmful ingredients, Slice is well-positioned to tap into the growing market for functional drinks, which is forecasted to nearly double to $437.48 billion by 2034.
The resurgence of 80s and 90s nostalgia, coupled with a demand from millennial consumers for retro foods and beverages they grew up with, sets the stage for Slice’s comeback. In blind taste tests, Slice’s core flavors were preferred among healthy soda shoppers, offering innovative functional benefits that bring a moment of joy reminiscent of carefree days.
Each can of Slice contains only 5g or less of sugar, with no high fructose corn syrup, sweetened naturally with real fruit juice, organic stevia, and organic cane sugar. The beverage is Non-GMO Project Verified, gluten-free, vegan, and kosher, making it as good for your body as it is for your taste buds.
Slice is priced at an SRP of $2.49 per 12oz can, making it an affordable and healthier alternative to traditional sodas. With its wide distribution and innovative product offering, Slice is poised to make a significant impact in the healthy beverage market.
In conclusion, Slice’s revival as a healthy soda brand with real benefits is a testament to the changing preferences of consumers seeking healthier and more natural beverage options. With its nostalgic appeal, innovative flavors, and functional benefits, Slice is set to become a staple on retail shelves and in the hearts of soda drinkers looking for a guilt-free indulgence.
