Molson Coors Beverage Co., based in Chicago, recently announced a generous donation of $100,000 to support first responders and service industry workers in Southern California who have been affected by the devastating wildfires in the area. This contribution will be allocated to various initiatives, including the California Restaurant Foundation’s Restaurant Care program, aimed at providing financial assistance to bar and restaurant employees in the Los Angeles area who have been impacted by the fires. Molson Coors will be recognized as a founding sponsor of this grant program, highlighting their commitment to helping those in need during times of crisis.
Michael Nordman, senior manager of community affairs for Molson Coors, expressed the company’s dedication to supporting local businesses and their employees during such challenging times. He emphasized Molson Coors’ commitment to assisting the service industry workers who have been evacuated or affected by the wildfires raging across Southern California. The California Restaurant Foundation, a nonprofit organization that has been aiding food and beverage workers in the state since 1981, has launched a temporary fund through its Restaurants Care mission to provide emergency relief grants to those impacted by the wildfires. Molson Coors responded to the foundation’s call for corporate donors to contribute to this initiative, showcasing their commitment to helping the community in times of need.
In addition to their donation to the California Restaurant Foundation, Molson Coors is also supporting the California Fire Foundation’s Wildfire & Disaster Relief Fund through their Blue Run Spirits and Coors Banquet brands. Coors Banquet has a longstanding history of supporting wildland firefighters through their Protect Our Protectors program, which has raised over $2.5 million for firefighting causes over the past decade. This continued commitment to supporting those on the front lines of emergency response underscores Molson Coors’ dedication to giving back to the community.
Furthermore, Molson Coors’ ZOA Energy brand has partnered with beverage incubator LA Libations to donate nearly 15,000 cans of their better-for-you (BFY) energy drink to Los Angeles first responders. This collaborative effort, supported by Reyes Beverage Group through a donation match and in-kind product contributions, aims to provide essential energy and support to those working tirelessly to combat the wildfires in the region. By joining forces with like-minded partners, Molson Coors is able to maximize their impact and provide much-needed assistance to those on the front lines of emergency response efforts.
The generosity and commitment demonstrated by Molson Coors in supporting first responders and service industry workers in Southern California during this challenging time is commendable. Through their financial contributions and partnerships with organizations like the California Restaurant Foundation and the California Fire Foundation, Molson Coors is making a tangible difference in the lives of those affected by the wildfires. By leveraging their resources and collaborating with other industry leaders, Molson Coors is able to amplify their impact and provide vital support to those in need. This philanthropic commitment underscores Molson Coors’ dedication to corporate social responsibility and their commitment to giving back to the communities they serve.