In the year 2025, the focus is on versatility and enjoyment, with a range of products designed to ignite a sense of adventure in the kitchen and beyond. Consumers are seeking healthier snacking options, such as JUNKLESS Chewy Granola Bars, which cater to the growing demand for better-for-you treats. Indulgent innovations like Gnaw’s Mocha Melts offer a luxurious twist to daily coffee rituals. Additionally, bakers and chocolatiers now have access to Henley Bridge’s vibrant Food Colours range, featuring natural powders, liquid dyes, and shimmering metallic dusts to add flair to their creations.

Collaborations between brands, such as Krispy Kreme’s partnership with Pop-Tarts, and Borough 22’s matcha-infused treats with PerfectTed, demonstrate how companies are elevating classic favorites with fresh and unexpected pairings. Even heritage brands like Pepperidge Farm are stepping up with new offerings like the Milano White Chocolate cookies.

These launches reflect the industry’s dedication to delivering exciting, versatile, and creative products that cater to diverse tastes and preferences. From colorful inspirations to collaborative indulgences, these products are designed to inspire creativity and delight consumers.

Borough 22 Doughnuts x PerfectTed

Veganuary gets a vibrant twist with the introduction of limited edition Matcha Doughnuts from Borough 22 and PerfectTed. Borough 22 has revolutionized allergen-free indulgence with plant-based, gluten-free doughnuts certified kosher and halal. Founder Ryan Panchoo has partnered with PerfectTed to create sweet treats featuring ceremonial-grade Japanese Uji Matcha Powder known for its rich, earthy flavor.

The PerfectTed Box includes three doughnuts topped with a glossy hand-poured matcha glaze and three doughnuts filled with creamy matcha and dusted with icing sugar. Customers can order online or via Deliveroo for delivery across London or purchase individual doughnuts from Borough 22’s concession at Selfridges London Foodhall. Doughnuts are delivered on the same day for maximum freshness and can be made oat-free upon request.

Tostitos Super Bowl LIX Sweepstakes

Tostitos is gearing up for the Super Bowl with a unique sweepstakes where fans can win an all-expenses-paid trip to Super Bowl LIX and the opportunity to press the official NFL confetti button. To enter, fans must stop a countdown clock at exactly 5.90 seconds, symbolizing 59 years of the Super Bowl. NFL Legend Reggie Bush is on board to provide tips and guidance to fans. Interactive pop-ups at select grocery stores offer fans the chance to test their reaction time and win prizes.

For those heading to New Orleans for the big game, the Chips and Sips Quarter offers a free immersive experience featuring food, drinks, prizes, and activities inspired by New Orleans culture.

Deli Kitchen Lunchtime Campaign

Deli Kitchen is launching a vibrant new advertising campaign to help Brits break free from lunchtime monotony. The campaign, focused on Carb Lite Wraps and Protein Wraps, aims to inspire consumers with fresh ideas and healthier options. Deli Kitchen’s range of global bakery favorites, including Greek Style Flatbreads and Persian Style Flatbreads, offers exciting products that have won awards for their quality and taste.

JUNKLESS at Target’s January Wellness Campaign

JUNKLESS Chewy Granola Bars are now available in over 1,200 Target stores as part of the January Wellness Campaign. The brand will be featured prominently in digital platforms, social media, and in-store displays. JUNKLESS bars, known for their simple, wholesome ingredients and lower sugar content, will now have permanent shelf space at Target, offering flavors like Chocolate Chip, Peanut Butter Chocolate Chip, Strawberry, and Cinnamon Roll.

Naturipe Organic Blueberries

Naturipe Farms is redefining the fresh produce landscape with a robust supply of premium organic blueberries. Thanks to exceptional harvests from South American operations in Peru and Chile, retailers have the opportunity to stock shelves with high-quality organic berries during the winter months.

Pepperidge Farm Milano White Chocolate Cookies

Pepperidge Farm is introducing its first-ever white chocolate offering with Milano White Chocolate Cookies. The new cookies pair the iconic Milano biscuit with a smooth, creamy white chocolate base, available in flavors like Strawberry, Lemon, and Coconut. The launch continues Pepperidge Farm’s tradition of flavor innovation, catering to white chocolate lovers with unique profiles.

Krispy Kreme x Pop-Tarts

A first-ever collaboration between Krispy Kreme and Pop-Tarts brings together the iconic flavors of Pop-Tarts with Krispy Kreme’s signature doughnuts. Available for a limited time, the Crazy Good Doughnuts Collection features indulgent variants like Frosted Strawberry, Frosted Chocolatey Fudge, and Frosted Brown Sugar Cinnamon Doughnuts. Customers can purchase these doughnuts from Krispy Kreme’s app, website, or select US retailers.

Gnaw’s Mocha Melts

Norfolk-based artisanal chocolate maker, Gnaw, is entering the UK’s hot beverage scene with the launch of Mocha Melts. These chocolate cubes dissolve effortlessly, creating a luxurious, café-style drink at home. Available in flavors like Salted Caramel, Hazelnut, and Double Chocolate, Mocha Melts offer a decadent twist to daily coffee routines.

Henley Bridge Food Colours

Henley Bridge has introduced a bold range of food color products in the UK, providing bakers and confectioners with exciting options for creative decoration. The Food Colours range includes colored cocoa butters, velvet sprays, natural cake drip toppings, natural water-soluble powder colors, liquid food coloring, and metallic shimmering dust. These products offer a simple way to add pizazz to creations and appeal to consumers looking for visually appealing treats.

In conclusion, the industry is witnessing a wave of innovation and creativity with these new product launches and collaborations. From healthier snacking options to indulgent treats, vibrant food colors, and premium organic produce, these products cater to diverse tastes and preferences, inspiring consumers to enjoy new and exciting experiences in the kitchen and beyond.