In the world of brand building, storytelling plays a critical role in shaping perceptions and connecting with audiences. Public relations (PR) is a powerful tool that can help amplify your brand’s message and reach a wider audience. But for many CPG (Consumer Packaged Goods) brands, navigating the world of PR can be daunting. In this episode, I had the pleasure of speaking with Heather Holmes, the founder of Publicity for Good, to explore the ins and outs of PR for CPG brands and how it can drive awareness and ultimately boost sales.
Heather and I delved into the importance of storytelling in PR and how it can help CPG brands establish a strong brand identity and connect with consumers on a deeper level. We also conducted a live virtual PR audit for my brand, Joyful Co, to identify the most compelling aspects of our story and determine which mediums we should focus on to maximize our PR efforts.
If you’re looking to elevate your brand’s PR strategy, Heather offers free consultation calls to help you map out a tailored PR strategy for your brand. Additionally, you can register for our free webinar to gain insights into PR strategies and hear from other brands looking to enhance their PR efforts.
Startup to Scale is a podcast by Foodbevy, an online community dedicated to supporting emerging food, beverage, and CPG founders by providing access to valuable resources and partnerships to help them grow their businesses. Visit Foodbevy.com to learn more about how you can become a member or industry partner and take advantage of the wealth of knowledge and support available to help you succeed in the competitive CPG industry.
Overall, PR is a powerful tool that CPG brands can leverage to tell their story, build brand awareness, and drive sales. By understanding the key components of effective PR strategies and working with experts like Heather Holmes, brands can create impactful PR campaigns that resonate with consumers and help them stand out in a crowded marketplace. Whether you’re a startup looking to make your mark or an established brand seeking to refresh your PR approach, investing in PR can be a game-changer for your brand’s growth and success.