In the third quarter of 2024, beer sales in the convenience store (c-store) channel showed steady growth, with a 3% year-over-year (YoY) increase, according to the latest BevBytes report by Goldman Sachs analyst Bonnie Herzog. The report reflects survey results from retailers managing 28,000 stores, which make up 19% of the total c-store market.

Leading the charge in sales growth are Constellation Brands and Molson Coors, both experiencing strong performance within this space. While the overall beer trends have remained relatively stable, these two industry leaders are expanding their market share in a competitive landscape. The resilience of beer sales, even in fluctuating economic conditions, is noteworthy, and the steady YoY growth in this channel emphasizes beer’s enduring popularity within convenience stores.

Herzog’s analysis underscores a positive outlook for the beer category despite ongoing challenges in the broader beverage market. For both Constellation Brands and Molson Coors, continued innovation and brand strength have enabled them to outpace competitors, securing their leadership in the c-store sector.