Overview of the QSR Industry in Japan
Japan’s Quick Service Restaurant (QSR) industry has seen significant growth and innovation in recent years. With a strong focus on quality, convenience, and customer service, QSR companies in Japan have become popular choices for consumers looking for quick and delicious meals. In 2025, the top 10 QSR companies in Japan continue to dominate the market with their unique offerings and competitive strategies.
1. McDonald’s Japan
McDonald’s Japan remains one of the largest and most well-known QSR chains in the country. With a wide range of menu options, including both traditional favorites and localized items, McDonald’s Japan continues to attract a large customer base. In 2025, the company has focused on expanding its digital ordering and delivery services to meet the changing needs of consumers.
Financial Data
McDonald’s Japan reported a revenue of ¥300 billion in 2024, with a net income of ¥20 billion. The company continues to invest in technology and innovation to drive growth and remain competitive in the market.
2. MOS Burger
MOS Burger is a popular Japanese QSR chain known for its fresh ingredients and unique burger creations. In 2025, the company has expanded its menu offerings to include a variety of healthy options, catering to the growing demand for nutritious fast food choices.
Industry Insights
MOS Burger has seen steady growth in recent years, with a focus on sustainability and community engagement. The company’s commitment to quality and innovation has helped it maintain a strong position in the competitive QSR market.
3. Lotteria
Lotteria is a Japanese fast food chain known for its delicious burgers and fried chicken. In 2025, the company has focused on enhancing its delivery services and digital ordering platforms to provide a seamless customer experience.
Financial Data
Lotteria reported a revenue of ¥150 billion in 2024, with a net income of ¥10 billion. The company’s strategic investments in technology have helped drive growth and improve operational efficiency.
4. Yoshinoya
Yoshinoya is a popular QSR chain in Japan known for its affordable and delicious beef bowls. In 2025, the company has expanded its menu to include a variety of options for health-conscious consumers, including low-calorie and vegetarian dishes.
Industry Insights
Yoshinoya has continued to innovate and adapt to changing consumer preferences, positioning itself as a leader in the QSR industry. The company’s commitment to quality ingredients and sustainable practices has resonated with customers across Japan.
5. KFC Japan
KFC Japan is a well-known QSR chain that offers a wide range of fried chicken and side dishes. In 2025, the company has focused on expanding its menu offerings to include healthier options, such as grilled chicken and salads, to cater to health-conscious consumers.
Financial Data
KFC Japan reported a revenue of ¥200 billion in 2024, with a net income of ¥15 billion. The company’s strategic partnerships and marketing campaigns have helped drive growth and increase brand awareness in the competitive QSR market.
6. Sukiya
Sukiya is a popular Japanese QSR chain known for its delicious beef bowls and affordable prices. In 2025, the company has focused on enhancing its digital ordering and delivery services to meet the changing needs of consumers.
Industry Insights
Sukiya has seen steady growth in recent years, with a focus on expanding its menu offerings and improving customer service. The company’s commitment to quality and affordability has helped it maintain a strong position in the competitive QSR market.
7. Mister Donut
Mister Donut is a popular QSR chain in Japan known for its delicious donuts and coffee. In 2025, the company has expanded its menu to include a variety of baked goods and beverages, catering to the diverse tastes of its customers.
Financial Data
Mister Donut reported a revenue of ¥100 billion in 2024, with a net income of ¥5 billion. The company’s focus on quality ingredients and innovative menu offerings has helped drive growth and increase customer loyalty.
8. Coco Ichibanya
Coco Ichibanya is a well-known Japanese curry chain that offers a wide range of curry dishes to customers. In 2025, the company has focused on expanding its menu to include a variety of toppings and spice levels, catering to the diverse preferences of its customers.
Industry Insights
Coco Ichibanya has continued to innovate and adapt to changing consumer preferences, positioning itself as a leader in the QSR industry. The company’s commitment to quality ingredients and flavorful dishes has helped it maintain a strong position in the competitive market.
9. Freshness Burger
Freshness Burger is a popular QSR chain in Japan known for its fresh ingredients and gourmet burger options. In 2025, the company has focused on expanding its menu to include a variety of healthy and organic options, catering to the growing demand for nutritious fast food choices.
Financial Data
Freshness Burger reported a revenue of ¥80 billion in 2024, with a net income of ¥3 billion. The company’s commitment to quality and sustainability has helped drive growth and increase customer loyalty in the competitive QSR market.
10. Gusto
Gusto is a well-known Japanese family restaurant chain that offers a wide range of menu options, including burgers, pasta, and salads. In 2025, the company has focused on enhancing its delivery services and digital ordering platforms to provide a seamless customer experience.
Industry Insights
Gusto has seen steady growth in recent years, with a focus on expanding its menu offerings and improving customer service. The company’s commitment to quality ingredients and diverse menu options has helped it maintain a strong position in the competitive QSR market.
In conclusion, the top 10 QSR companies in Japan in 2025 continue to drive innovation and growth in the industry. With a focus on quality, convenience, and customer service, these companies have established themselves as leaders in the competitive QSR market, catering to the diverse tastes and preferences of consumers across the country.
