Introduction
Casual dining has been a popular choice for consumers in the United Kingdom for many years. In 2025, the industry continues to thrive with a diverse range of casual dining companies offering delicious food in a relaxed atmosphere. This report will explore the top 10 casual dining companies in the United Kingdom in 2025, focusing on their financial performance, market presence, and unique selling points.
1. Nando’s
Nando’s is a well-known casual dining chain in the UK, famous for its peri-peri chicken dishes. With over 400 restaurants across the country, Nando’s has established a strong presence in the market. In 2025, the company continues to see steady growth in revenue, driven by its loyal customer base and innovative menu offerings.
Financial Data:
– Revenue: £1.2 billion
– Number of Restaurants: 400+
– Average Annual Growth Rate: 5%
Unique Selling Point:
Nando’s unique selling point lies in its flavorful peri-peri chicken, which appeals to consumers looking for a spicy and delicious dining experience.
2. PizzaExpress
PizzaExpress is a popular casual dining chain known for its delicious pizzas and relaxed atmosphere. With over 300 restaurants in the UK, PizzaExpress has been a staple in the casual dining scene for many years. In 2025, the company continues to innovate its menu to appeal to a wider range of customers.
Financial Data:
– Revenue: £800 million
– Number of Restaurants: 300+
– Average Annual Growth Rate: 3%
Unique Selling Point:
PizzaExpress’ unique selling point lies in its freshly made pizzas with high-quality ingredients, offering a tasty and satisfying dining experience for customers.
3. Wagamama
Wagamama is a casual dining chain specializing in Japanese cuisine, known for its flavorful noodle dishes and friendly service. With over 150 restaurants in the UK, Wagamama has gained a loyal following among customers looking for a unique dining experience. In 2025, the company continues to expand its menu offerings to cater to changing consumer preferences.
Financial Data:
– Revenue: £500 million
– Number of Restaurants: 150+
– Average Annual Growth Rate: 4%
Unique Selling Point:
Wagamama’s unique selling point lies in its authentic Japanese cuisine and communal dining experience, creating a vibrant and social atmosphere for customers.
4. Byron Burger
Byron Burger is a casual dining chain specializing in gourmet burgers, known for its juicy patties and creative toppings. With over 50 restaurants in the UK, Byron Burger has carved out a niche in the market for high-quality burgers. In 2025, the company continues to focus on its core menu offerings while exploring new flavors and ingredients.
Financial Data:
– Revenue: £200 million
– Number of Restaurants: 50+
– Average Annual Growth Rate: 2%
Unique Selling Point:
Byron Burger’s unique selling point lies in its gourmet burgers made with fresh, locally sourced ingredients, offering a premium dining experience for burger enthusiasts.
5. Bill’s
Bill’s is a casual dining chain known for its eclectic menu featuring British classics with a modern twist. With over 80 restaurants in the UK, Bill’s has gained popularity for its cozy atmosphere and seasonal dishes. In 2025, the company continues to attract customers with its diverse menu offerings and warm hospitality.
Financial Data:
– Revenue: £150 million
– Number of Restaurants: 80+
– Average Annual Growth Rate: 3%
Unique Selling Point:
Bill’s unique selling point lies in its fresh and seasonal menu, using locally sourced ingredients to create delicious and innovative dishes for customers.
6. Franco Manca
Franco Manca is a casual dining chain specializing in authentic sourdough pizzas, known for its crispy crusts and simple yet delicious toppings. With over 40 restaurants in the UK, Franco Manca has gained a loyal following among pizza enthusiasts. In 2025, the company continues to focus on its traditional pizza-making techniques while exploring new flavors and ingredients.
Financial Data:
– Revenue: £100 million
– Number of Restaurants: 40+
– Average Annual Growth Rate: 5%
Unique Selling Point:
Franco Manca’s unique selling point lies in its authentic sourdough pizzas made with high-quality ingredients, offering a flavorful and satisfying dining experience for customers.
7. Wahaca
Wahaca is a casual dining chain specializing in Mexican street food, known for its vibrant flavors and colorful dishes. With over 30 restaurants in the UK, Wahaca has brought a taste of Mexico to British diners. In 2025, the company continues to innovate its menu with new and exciting Mexican-inspired dishes to delight customers.
Financial Data:
– Revenue: £80 million
– Number of Restaurants: 30+
– Average Annual Growth Rate: 4%
Unique Selling Point:
Wahaca’s unique selling point lies in its authentic Mexican street food, using fresh and bold flavors to create a lively and festive dining experience for customers.
8. Gourmet Burger Kitchen (GBK)
Gourmet Burger Kitchen (GBK) is a casual dining chain known for its gourmet burgers and hand-cut fries. With over 50 restaurants in the UK, GBK has established a reputation for its creative burger combinations and relaxed atmosphere. In 2025, the company continues to focus on its core menu offerings while introducing new and exciting flavors to entice customers.
Financial Data:
– Revenue: £120 million
– Number of Restaurants: 50+
– Average Annual Growth Rate: 2%
Unique Selling Point:
GBK’s unique selling point lies in its gourmet burgers made with high-quality ingredients and unique flavor combinations, offering a premium dining experience for burger lovers.
9. Las Iguanas
Las Iguanas is a casual dining chain specializing in Latin American cuisine, known for its bold flavors and exotic dishes. With over 20 restaurants in the UK, Las Iguanas has brought a taste of South America to British diners. In 2025, the company continues to expand its menu with new and exciting dishes inspired by the vibrant flavors of Latin America.
Financial Data:
– Revenue: £60 million
– Number of Restaurants: 20+
– Average Annual Growth Rate: 3%
Unique Selling Point:
Las Iguanas’ unique selling point lies in its authentic Latin American cuisine, using fresh and flavorful ingredients to create a festive and colorful dining experience for customers.
10. Turtle Bay
Turtle Bay is a casual dining chain specializing in Caribbean cuisine, known for its spicy jerk dishes and tropical cocktails. With over 15 restaurants in the UK, Turtle Bay has brought a taste of the Caribbean to British shores. In 2025, the company continues to delight customers with its vibrant and flavorful dishes inspired by the islands of the Caribbean.
Financial Data:
– Revenue: £40 million
– Number of Restaurants: 15+
– Average Annual Growth Rate: 4%
Unique Selling Point:
Turtle Bay’s unique selling point lies in its authentic Caribbean cuisine, using bold and spicy flavors to create a lively and festive dining experience for customers.
Overall, the casual dining industry in the United Kingdom continues to thrive in 2025, with a diverse range of companies offering delicious food in a relaxed atmosphere. These top 10 casual dining companies have established themselves as leaders in the market, attracting customers with their unique menu offerings, quality ingredients, and warm hospitality. As consumer preferences continue to evolve, these companies will need to adapt and innovate to stay ahead of the competition and meet the changing needs of their customers.
