Introduction
In 2025, the pet food industry saw a surge in innovation with the launch of several raw pet food products that cater to the growing demand for healthier and more natural options for pets. These products offer pet owners a way to provide their furry friends with high-quality, minimally processed meals that mimic a diet closer to what they would eat in the wild. In this report, we will explore the top 10 raw pet food product innovations that made waves in the industry in 2025.
1. Freeze-Dried Raw Pet Food
Overview
Freeze-dried raw pet food products gained popularity in 2025 due to their convenience and nutritional benefits. These products are made by freeze-drying raw ingredients to preserve their nutrients and flavor, making them a healthy option for pets.
Industry Insights
Leading companies such as Stella & Chewy’s and Primal Pet Foods launched new lines of freeze-dried raw pet food in 2025, capitalizing on the trend towards minimally processed diets for pets. The market for freeze-dried raw pet food is expected to continue growing as more pet owners seek out natural and nutritious options for their furry companions.
2. Raw Meal Toppers
Overview
Raw meal toppers are a convenient way to add a boost of nutrition to your pet’s regular meals. These products typically consist of freeze-dried raw meat, fruits, and vegetables that can be sprinkled on top of kibble or wet food.
Industry Insights
Companies like Instinct and Sojos introduced new varieties of raw meal toppers in 2025, catering to pet owners who want to enhance their pet’s diet with fresh and natural ingredients. The demand for raw meal toppers is on the rise as more pet owners look for ways to improve their pet’s overall health and well-being.
3. Raw Bone Broth
Overview
Raw bone broth is a nutrient-rich liquid made by simmering bones, meat, and vegetables in water. It is known for its numerous health benefits, including improved digestion, joint health, and immune support.
Industry Insights
Companies like K9 Natural and Honest Kitchen launched new lines of raw bone broth in 2025, tapping into the growing trend of holistic pet care. Raw bone broth has become a popular supplement for pets, with sales expected to increase in the coming years as more pet owners become aware of its benefits.
4. Raw Dehydrated Patties
Overview
Raw dehydrated patties are a convenient option for pet owners who want to feed their pets a raw diet without the hassle of handling raw meat. These patties are made by dehydrating raw ingredients to preserve their nutrients and flavor.
Industry Insights
Leading companies like Northwest Naturals and Vital Essentials introduced new varieties of raw dehydrated patties in 2025, catering to pet owners who want a convenient and healthy option for their pets. The market for raw dehydrated patties is expected to grow as more pet owners seek out natural and minimally processed foods for their furry friends.
5. Raw Air-Dried Treats
Overview
Raw air-dried treats are a popular option for pet owners who want to give their pets a healthy and natural snack. These treats are made by air-drying raw meat, fruits, and vegetables to preserve their nutrients and flavor.
Industry Insights
Companies like Orijen and Ziwi Peak launched new lines of raw air-dried treats in 2025, capitalizing on the trend towards natural and minimally processed pet foods. The demand for raw air-dried treats is on the rise as more pet owners seek out healthier alternatives to traditional pet treats.
6. Raw Complete and Balanced Meals
Overview
Raw complete and balanced meals are pre-packaged meals that provide pets with a balanced and nutritious diet. These meals typically consist of a mix of raw meat, organs, and bones, along with fruits and vegetables to ensure a complete diet for pets.
Industry Insights
Leading companies like Raw Bistro and Answers Pet Food introduced new varieties of raw complete and balanced meals in 2025, catering to pet owners who want to feed their pets a diet that closely resembles what they would eat in the wild. The market for raw complete and balanced meals is expected to continue growing as more pet owners prioritize the health and well-being of their furry companions.
7. Raw Single-Ingredient Treats
Overview
Raw single-ingredient treats are a simple and healthy option for pet owners who want to give their pets a natural snack. These treats are made with just one ingredient, such as raw meat or organ meat, to provide pets with a nutritious and delicious treat.
Industry Insights
Companies like Bravo! and Smallbatch Pets launched new lines of raw single-ingredient treats in 2025, appealing to pet owners who want to feed their pets simple and wholesome snacks. The market for raw single-ingredient treats is growing as more pet owners seek out transparent and natural options for their furry friends.
8. Raw Subscription Meal Services
Overview
Raw subscription meal services offer pet owners a convenient way to ensure their pets receive a fresh and balanced diet. These services deliver pre-portioned raw meals directly to the customer’s door on a regular basis.
Industry Insights
Companies like Darwin’s and Raw Paws Pet Food introduced new raw subscription meal services in 2025, catering to pet owners who want a hassle-free way to feed their pets a raw diet. The popularity of raw subscription meal services is on the rise as more pet owners look for convenient and reliable options for feeding their pets high-quality meals.
9. Raw Limited Ingredient Diets
Overview
Raw limited ingredient diets are formulated to be free from common allergens and unnecessary additives. These diets typically consist of a single protein source and a few simple ingredients to make them suitable for pets with food sensitivities.
Industry Insights
Leading companies like Nature’s Variety and Smallbatch Pets launched new lines of raw limited ingredient diets in 2025, targeting pet owners who want to feed their pets a clean and simple diet. The market for raw limited ingredient diets is expected to grow as more pet owners seek out hypoallergenic options for their furry companions.
10. Raw Plant-Based Alternatives
Overview
Raw plant-based alternatives offer pet owners a way to feed their pets a diet that is free from animal products. These alternatives typically consist of a mix of fruits, vegetables, and plant-based proteins to provide pets with a balanced and nutritious meal.
Industry Insights
Companies like V-dog and Wild Earth introduced new lines of raw plant-based alternatives in 2025, catering to pet owners who want to feed their pets a vegan or vegetarian diet. The market for raw plant-based alternatives is growing as more pet owners seek out ethical and sustainable options for feeding their furry friends.
In conclusion, the pet food industry saw a wave of innovation in 2025 with the launch of several raw pet food product innovations that cater to the growing demand for healthier and more natural options for pets. These products offer pet owners a way to provide their furry friends with high-quality, minimally processed meals that mimic a diet closer to what they would eat in the wild. With leading companies introducing new lines of raw pet food products, the market for raw pet food is expected to continue growing as more pet owners prioritize the health and well-being of their furry companions.
