Introduction
Gin has become increasingly popular in recent years, with a wide range of brands available to suit every budget. In this report, we will be focusing on the top 10 budget gin brands that can be found in supermarkets. These brands offer great value for money without compromising on quality, making them a popular choice for consumers looking to enjoy a delicious gin cocktail without breaking the bank.
1. Beefeater
Beefeater is a well-known gin brand that has been around since the 1800s. It is a London dry gin that is widely available in supermarkets at an affordable price point. Beefeater is known for its classic juniper-forward flavor profile, making it a versatile option for a wide range of cocktails.
Financial Data:
Beefeater’s parent company, Pernod Ricard, reported a revenue of €9,182 million in the fiscal year 2020/2021. While specific revenue figures for Beefeater alone are not publicly available, the brand is a key player in Pernod Ricard’s gin portfolio.
2. Gordon’s
Gordon’s is another popular budget gin brand that is widely available in supermarkets. This London dry gin has a long history dating back to 1769 and is known for its balanced and refreshing taste. Gordon’s is a versatile gin that can be enjoyed neat, in a G&T, or in a variety of cocktails.
Industry Insights:
According to Statista, the gin market in the United Kingdom is expected to reach a value of £2.4 billion by 2025. This growth is driven by the increasing popularity of gin among consumers, with budget brands like Gordon’s leading the way in terms of sales volume.
3. Tanqueray
Tanqueray is a premium gin brand that offers a budget-friendly option with its Tanqueray London Dry Gin. This classic gin has a bold and zesty flavor profile that is perfect for mixing in cocktails. Tanqueray is widely available in supermarkets and offers excellent value for money.
Volume and Trends:
According to Drinks International, Tanqueray is one of the top-selling gin brands globally, with over 3.8 million 9-liter cases sold in 2020. The brand continues to grow in popularity, especially in the budget segment of the market.
4. Bombay Sapphire
Bombay Sapphire is a premium gin brand that offers a budget-friendly option with its Bombay Sapphire London Dry Gin. This gin is known for its unique botanical blend, including juniper, coriander, and citrus peels. Bombay Sapphire is a versatile gin that can be enjoyed in a variety of cocktails.
Financial Data:
Bombay Sapphire is owned by Bacardi Limited, which reported net sales of $5.1 billion in the fiscal year 2020/2021. While specific revenue figures for Bombay Sapphire are not publicly available, the brand is a key player in Bacardi’s gin portfolio.
5. Bulldog
Bulldog Gin is a modern and innovative gin brand that offers a budget-friendly option for consumers. This gin is made with a unique blend of botanicals, including dragon eye, lotus leaf, and lavender. Bulldog Gin is widely available in supermarkets and offers a distinct flavor profile that sets it apart from other budget brands.
Industry Insights:
According to a report by Grand View Research, the global gin market is expected to reach a value of $20.2 billion by 2027. This growth is driven by the increasing demand for premium and craft gins, with budget brands like Bulldog Gin capturing a significant market share.
6. Lidl’s Hortus Gin
Lidl’s Hortus Gin is a budget-friendly option that offers great value for money. This gin is available exclusively at Lidl supermarkets and comes in a variety of botanical flavors, including raspberry, rhubarb, and rose. Lidl’s Hortus Gin has gained popularity among consumers looking for a high-quality gin at an affordable price.
Volume and Trends:
Lidl’s Hortus Gin has seen a significant increase in sales volume in recent years, with the brand becoming a top choice for budget-conscious consumers. The brand’s innovative botanical flavors and affordable price point have contributed to its success in the market.
7. Aldi’s Oliver Cromwell London Dry Gin
Aldi’s Oliver Cromwell London Dry Gin is a budget-friendly option that offers great value for money. This gin has won numerous awards for its quality and taste, making it a popular choice among consumers. Aldi’s Oliver Cromwell London Dry Gin is widely available in Aldi supermarkets and offers a classic gin experience at an affordable price point.
Financial Data:
Aldi is a privately owned company, and specific financial data for Aldi’s Oliver Cromwell London Dry Gin is not publicly available. However, the brand’s success in the market is evident from its strong sales volume and positive consumer reviews.
8. Sainsbury’s Taste the Difference Blackfriars Gin
Sainsbury’s Taste the Difference Blackfriars Gin is a budget-friendly option that offers great value for money. This gin is part of Sainsbury’s premium Taste the Difference range and is known for its smooth and balanced flavor profile. Sainsbury’s Taste the Difference Blackfriars Gin is widely available in Sainsbury’s supermarkets and offers a sophisticated gin experience at an affordable price point.
Volume and Trends:
Sainsbury’s Taste the Difference Blackfriars Gin has seen a steady increase in sales volume in recent years, with the brand becoming a top choice for consumers looking for a high-quality gin at a budget-friendly price. The brand’s premium positioning and excellent taste have contributed to its success in the market.
9. Tesco’s Finest Gin
Tesco’s Finest Gin is a budget-friendly option that offers great value for money. This gin is part of Tesco’s premium Finest range and is known for its high-quality ingredients and craftsmanship. Tesco’s Finest Gin is widely available in Tesco supermarkets and offers a luxurious gin experience at an affordable price point.
Industry Insights:
According to Mintel, the gin market in the United Kingdom is highly competitive, with supermarket brands like Tesco’s Finest Gin driving growth in the budget segment. Consumers are increasingly looking for premium-quality gins at affordable prices, making brands like Tesco’s Finest Gin a popular choice.
10. Marks & Spencer’s London Dry Gin
Marks & Spencer’s London Dry Gin is a budget-friendly option that offers great value for money. This gin is part of Marks & Spencer’s own-brand range and is known for its classic juniper-forward flavor profile. Marks & Spencer’s London Dry Gin is widely available in Marks & Spencer stores and offers a traditional gin experience at an affordable price point.
Volume and Trends:
Marks & Spencer’s London Dry Gin has gained popularity among consumers looking for a high-quality gin at a budget-friendly price. The brand’s classic flavor profile and affordable price point have contributed to its success in the market, making it a top choice for budget-conscious gin enthusiasts.
In conclusion, the budget gin market offers a wide range of options for consumers looking to enjoy a delicious gin cocktail without breaking the bank. These top 10 budget gin brands in supermarkets provide excellent value for money without compromising on quality, making them a popular choice for gin enthusiasts on a budget. As the gin market continues to grow, these brands are expected to remain key players in the industry, offering consumers affordable and delicious gin options for years to come.
