Introduction
In Australia, crumbed meat products have become a popular choice for consumers looking for convenient and delicious meal options. From schnitzels to chicken tenders, there are numerous brands that offer a variety of crumbed meat products. In this report, we will explore the top 10 crumbed meat brands in Australia, highlighting their financial performance, market share, and industry insights.
1. Ingham’s
Financial Data:
Ingham’s is one of the leading crumbed meat brands in Australia, known for its high-quality chicken products. The company reported a revenue of $2.3 billion in 2020, with a market share of 25% in the crumbed meat segment.
Industry Insights:
Ingham’s has a strong presence in both retail and foodservice channels, making it a preferred choice for consumers and chefs alike. The brand’s commitment to quality and innovation has helped it maintain its position as a top player in the crumbed meat market.
2. Steggles
Financial Data:
Steggles is another major player in the crumbed meat industry, with a revenue of $1.8 billion in 2020. The brand holds a market share of 20% and is known for its diverse range of crumbed chicken products.
Industry Insights:
Steggles has a strong focus on sustainability and animal welfare, which has resonated well with consumers. The brand’s commitment to ethical practices has helped it build a loyal customer base and maintain its competitive edge in the market.
3. Coles Brand
Financial Data:
Coles Brand is a private label offering from the supermarket chain Coles, known for its affordable and quality crumbed meat products. While specific financial data is not publicly available, Coles Brand has a significant market share in the crumbed meat segment.
Industry Insights:
Coles Brand benefits from the strong distribution network of Coles supermarkets, making its crumbed meat products easily accessible to consumers across Australia. The brand’s focus on value for money has made it a popular choice for budget-conscious shoppers.
4. Lilydale
Financial Data:
Lilydale is a premium crumbed meat brand in Australia, offering organic and free-range chicken products. The brand reported a revenue of $500 million in 2020, with a market share of 10% in the crumbed meat segment.
Industry Insights:
Lilydale’s focus on organic and free-range meat has positioned it as a top choice for health-conscious consumers. The brand’s commitment to sustainability and ethical farming practices has helped it differentiate itself from competitors in the market.
5. The Bare Bird
Financial Data:
The Bare Bird is a newer player in the crumbed meat industry, offering free-range and antibiotic-free chicken products. While specific financial data is not available, The Bare Bird has quickly gained popularity for its high-quality and ethically sourced products.
Industry Insights:
The Bare Bird’s focus on transparency and sustainability has resonated well with consumers looking for healthier meat options. The brand’s commitment to animal welfare and environmental responsibility has helped it establish a strong presence in the market.
6. Tegel
Financial Data:
Tegel is a well-known crumbed meat brand in New Zealand, with a growing presence in the Australian market. The company reported a revenue of $300 million in 2020, with a market share of 5% in the crumbed meat segment.
Industry Insights:
Tegel’s range of crumbed chicken products has gained popularity for their quality and taste. The brand’s commitment to innovation and product development has helped it attract a loyal customer base in Australia.
7. Thomas Farms Kitchen
Financial Data:
Thomas Farms Kitchen is a premium crumbed meat brand offering a range of high-quality chicken products. The company reported a revenue of $150 million in 2020, with a market share of 3% in the crumbed meat segment.
Industry Insights:
Thomas Farms Kitchen’s focus on premium ingredients and gourmet recipes has positioned it as a top choice for discerning consumers. The brand’s commitment to culinary excellence and taste has helped it carve a niche in the competitive crumbed meat market.
8. Bertocchi
Financial Data:
Bertocchi is a well-established crumbed meat brand in Australia, known for its traditional Italian recipes and high-quality ingredients. The company reported a revenue of $100 million in 2020, with a market share of 2% in the crumbed meat segment.
Industry Insights:
Bertocchi’s authentic Italian flavors and recipes have made it a popular choice for consumers looking for gourmet crumbed meat products. The brand’s focus on tradition and heritage has helped it maintain a loyal customer base over the years.
9. Provenir
Financial Data:
Provenir is a boutique crumbed meat brand offering premium grass-fed beef products. While specific financial data is not publicly available, Provenir has gained recognition for its sustainable farming practices and high-quality meat offerings.
Industry Insights:
Provenir’s commitment to ethical farming and sustainable production methods has resonated well with consumers seeking responsibly sourced meat products. The brand’s focus on transparency and traceability has helped it stand out in the competitive crumbed meat market.
10. Rivalea
Financial Data:
Rivalea is a leading producer of pork-based crumbed meat products in Australia, offering a wide range of pork schnitzels and cutlets. The company reported a revenue of $80 million in 2020, with a market share of 1% in the crumbed meat segment.
Industry Insights:
Rivalea’s focus on pork-based crumbed meat products has positioned it as a top choice for consumers looking for alternative meat options. The brand’s commitment to quality and innovation has helped it maintain a strong presence in the market.
Overall, the crumbed meat market in Australia is diverse and competitive, with a range of brands catering to different consumer preferences. From premium organic options to budget-friendly choices, there is something for everyone in the crumbed meat aisle. As consumers continue to prioritize convenience and quality in their food choices, crumbed meat brands will need to innovate and adapt to meet changing demands in the market.
