Sara Lee Bread, a well-known brand under the Bimbo Bakeries USA (BBU) umbrella, is reaffirming its commitment to addressing food insecurity in the United States through a multi-year partnership with US Hunger. The latest initiative, “Empty Tables: The Hidden Reality of Food Insecurity,” sheds light on the magnitude and impact of food insecurity in the country, aiming to bridge the gap between public perception and the challenges faced by American families.

Nick Pitone, senior brand manager at Sara Lee Bread, emphasized the brand’s dedication to supporting moms and families across the US. He highlighted the importance of the partnership with US Hunger in amplifying this commitment and expressed hope that the new data will inform future strategies to assist families experiencing food insecurity. The report revealed that a significant number of Americans lack awareness of food insecurity and its consequences, with many underestimating its prevalence and impact on households.

In response to the pressing issue of food insecurity, the BBU brand has pledged $1 million in funding and product donations to US Hunger by 2025. This financial support will contribute to US Hunger’s efforts to provide comprehensive solutions beyond just food assistance, with a focus on raising awareness, education, and actionable steps to alleviate food insecurity.

The report also highlighted misconceptions surrounding food insecurity, such as the belief that it primarily affects low-income households. In reality, food insecurity impacts a wide range of income levels, from $25,000 to $149,000 annually. Additionally, there is a lack of awareness regarding the challenges faced by female caregivers managing households affected by food insecurity. Many respondents were unaware that employed female caregivers often sacrifice their own meals to feed their families, highlighting the need for increased understanding and support for this vulnerable demographic.

Rick Whitted, president and CEO of US Hunger, underscored the severity of the situation, noting that over 13 million households in the US are unsure of where their next meal will come from, a particularly challenging reality during the holiday season. US Hunger’s mission goes beyond providing food assistance, aiming to raise awareness, educate the public, and create opportunities for meaningful action to combat food insecurity.

In addition to financial support, the partnership between the BBU brand and US Hunger includes backing for the “Full Cart” program, which brings together donors, corporations, and communities to provide essential resources to those in need. This collaborative effort aligns with the shared goal of addressing food insecurity comprehensively and making a positive impact on the lives of individuals and families across the country.

Overall, the ongoing partnership between Sara Lee Bread, Bimbo Bakeries USA, and US Hunger reflects a commitment to addressing food insecurity through research, awareness-raising, and tangible support initiatives. By leveraging data, education, and collective action, these organizations are working towards a future where every family has access to nutritious food and the support they need to thrive.