Italian wafer and confectionery company Loacker is celebrating its 100th anniversary with an exciting year-long partnership with Italian-American celebrity chef and Emmy-award winning TV personality Giada De Laurentiis. This collaboration promises to bring a series of surprises to fans throughout the brand’s momentous anniversary year.
TJ Rooney, president of Loacker USA, expresses his excitement about the partnership, stating, “We are thrilled to welcome Giada to the Loacker family. For a century, Loacker has remained dedicated to its core values of using premium ingredients, maintaining quality, and upholding tradition. We believe in savoring life’s special moments through intentional indulgence, whether it’s our 100th anniversary or simply enjoying a delicious treat at home. Giada embodies these values and has touched the hearts of millions of Americans by sharing her Italian heritage and culinary traditions. We are excited to kick off this significant partnership and introduce more fans to the magic of Loacker.”
The collaboration will feature several exciting elements, including new signature recipes created by Giada that will exclusively showcase Loacker products. Fans can also look forward to VIP appearances by Giada and the release of a limited-edition Loacker x Giadzy by Giada De Laurentiis gift box, which will be gifted to 100 lucky fans for 100 days.
Giada De Laurentiis expresses her personal connection to Loacker, stating, “I have fond memories of enjoying Loacker with my family, making this partnership particularly special to me. I can still recall the taste of their light and crispy wafers from my childhood kitchen, where my nonna instilled in us the importance of using pure Italian ingredients. To this day, I can list numerous reasons why I adore Loacker, from their exceptional craftsmanship and commitment to tradition, to their use of high-quality ingredients such as 100% Italian hazelnuts. It is truly an honor to celebrate 100 years of Loacker with the entire Loacker family. I am eager to share all the surprises we have in store for this year!”
The partnership aims to showcase Giada’s love for Loacker and the brand’s unwavering focus on quality and taste over the past century. Vibrant and authentic content will be shared across various channels, including paid, earned, owned, and social media platforms.
In conclusion, the collaboration between Loacker and Giada De Laurentiis is set to delight fans with unique experiences and delicious creations throughout the brand’s 100th anniversary year. Both parties share a commitment to quality, tradition, and the joy of savoring life’s special moments through delightful indulgence. Stay tuned for a year filled with surprises, as Giada and Loacker come together to celebrate a century of excellence in the world of Italian confectionery.
