Bird Flu Spreads Across the EU as France and the UK Ramp Up Precautionary Measures

Bird flu, or highly pathogenic avian influenza (HPAI), continues its concerning spread across the European Union, prompting France and the UK to elevate their risk assessments and tighten biosecurity measures around poultry farms.

In a decree issued on Friday, France raised its bird flu threat level from “moderate” to “high,” citing an accelerated spread of the virus among poultry compared to last year. This measure, effective as of Saturday, aims to boost preventive actions and strengthen surveillance around poultry facilities, especially as migratory birds are confirmed carriers of the virus in neighboring countries.

The rapid transmission of bird flu raises fears of a resurgence of severe outbreaks similar to previous years, where tens of millions of birds were culled to contain the virus. Public health officials remain cautious, aware of the potential risk to humans should the virus evolve for human-to-human transmission.

In response to this growing threat, France has initiated additional safety protocols, including an early start to the seasonal risk status upgrade, which usually takes effect in December. Additionally, France has reported eight confirmed outbreaks on poultry farms since the summer and recently launched a second vaccination campaign targeting farm ducks, following the success of last year’s program.

The UK has also responded with heightened vigilance, as the government confirmed new bird flu cases in Yorkshire. Hours before the announcement, the British government had already raised its risk level for avian influenza to “high,” reflecting growing concern and the need for immediate containment efforts.

With cases on the rise across Europe, both France and the UK are proactively working to contain the virus, safeguard poultry industries, and prevent a possible zoonotic spillover.

Ukraine’s Bid to Enter the Chinese Food Market: Implications for Global Food Trade

In an era of fluctuating geopolitical alliances and shifting trade landscapes, Ukraine’s latest move to gain entry into China’s lucrative food market represents a strategic development with wide-reaching implications for global food trade. On October 26, Ukraine’s state food safety authority revealed its intent to secure Beijing’s approval for the export of peas, poultry meat, animal feed, and other agricultural products to China, a nation that is already a primary destination for many Ukrainian agricultural exports. This move highlights Ukraine’s ongoing efforts to broaden its trade footprint in Asia, especially in a period marked by global supply chain disruptions and complex international trade relations. As Ukraine aims to expand its agricultural exports to China, the ripple effects are likely to impact not only Ukraine’s economy but also the global food trade dynamics, affecting supply chains, pricing, and market accessibility on a broader scale.

Ukraine’s Agricultural Powerhouse and Existing Trade Ties

Ukraine has long held a prominent position as one of the world’s largest exporters of essential agricultural products, including grains, vegetable oils, and feed products. With fertile soils and favorable growing conditions, the country has consistently produced substantial amounts of wheat, corn, and other staple commodities that have become crucial in the international agricultural trade market.

Currently, Ukraine exports significant quantities of corn, soybeans, barley, vegetable oil, and sunflower meal to China, catering to the country’s growing demand for animal feed and foodstuffs. The 2023/24 trade season saw Ukraine exporting nearly 4.83 million metric tons of corn and over 702,000 tons of barley to China alone. These exports reinforce Ukraine’s status as a major agricultural supplier to China, but this latest bid to include peas, poultry meat, and animal feed demonstrates Ukraine’s ambitions to diversify its offerings and solidify its standing in the Chinese market.

Why China? The Attractiveness of the Chinese Market for Ukraine

China, with its vast population and rapid urbanization, represents one of the most lucrative food markets in the world. The country has experienced significant growth in food consumption, fueled by rising incomes and a growing middle class. Additionally, China has an increasing demand for high-quality animal feed, which is crucial to supporting its large livestock industry and meeting the dietary needs of its citizens.

For Ukraine, expanding into China is an opportunity to reduce its dependence on Western markets, especially given the disruptions caused by recent conflicts and sanctions. While European countries remain major consumers of Ukrainian exports, the Asia-Pacific region, particularly China, offers Ukraine a stable and expanding customer base. Diversifying export markets also shields Ukraine from potential economic slowdowns or geopolitical shifts in other regions.

Global Food Security and Trade Dynamics

Ukraine’s expansion into the Chinese market has implications that reach beyond the two countries. By increasing agricultural trade with China, Ukraine has the potential to contribute significantly to global food security. Currently, many nations are experiencing food shortages and rising prices due to climate-related disruptions, inflationary pressures, and supply chain challenges.

Moreover, China’s preference for high-volume imports of staple commodities like grains and oilseeds can help stabilize global food prices. When major producers like Ukraine gain larger access to Chinese markets, they add valuable stability to global supply chains. This reduces pressure on smaller markets and can lower the risk of food inflation in regions where rising prices have affected food access.

Trade Relations in a Geopolitical Context

Ukraine’s efforts to gain entry into the Chinese market reflect its strategic pivot in response to recent geopolitical pressures. China, which has maintained relatively stable relations with Ukraine amid the global tension, presents an opportunity for Ukraine to avoid the economic isolation that other markets might pose. The initiative to include peas, poultry, and feed products not only strengthens economic ties but also signals Ukraine’s adaptability to shifting global alliances.

Additionally, this evolving trade relationship offers China an alternative to Western food suppliers. As part of its food security strategy, China has been seeking diversified food sources to avoid over-reliance on a single region or supplier. The collaboration with Ukraine supports China’s strategic goal of reducing vulnerability in its food supply chain and building a diversified portfolio of trade partners.

Economic Benefits for Ukraine

Expanding exports to China offers several economic benefits for Ukraine, which has faced significant challenges due to the conflict with Russia. Revenue from agricultural exports is crucial for Ukraine’s economy, and increased trade with China could provide a stable income source that would support both Ukraine’s economy and its agricultural sector.

The introduction of poultry, peas, and other products to China could lead to investment in Ukraine’s agricultural infrastructure, creating jobs and fostering economic growth. Furthermore, a stable demand from China could encourage Ukrainian farmers to increase their production capacities, supporting rural communities and local economies in the long term.

Challenges and Considerations

While the potential benefits are considerable, Ukraine’s plan to expand exports to China is not without its challenges. Meeting China’s strict quality standards and regulatory requirements will be essential to securing approval. Ukrainian producers will need to adapt to stringent phytosanitary and food safety regulations that are required for export approval, potentially requiring investment in new technologies or certifications.

Moreover, entering the Chinese market may bring risks of dependency. Although diversification helps mitigate economic risks, over-reliance on any single market can make Ukraine’s agricultural sector vulnerable to future disruptions, whether they arise from changes in Chinese policy or economic conditions.

Future Implications for Global Trade Policies

Ukraine’s endeavor to access the Chinese market serves as a notable example of how countries can leverage global trade to enhance resilience amid changing economic and political landscapes. For other agricultural exporters, this could inspire a strategic shift towards alternative markets and away from traditional, often volatile, partners. Moreover, as nations observe Ukraine’s success in navigating market access with China, global trade policies may evolve, promoting more open and flexible trade agreements that allow for quicker market access and stronger bilateral partnerships.

Conclusion: A New Era of Trade for Ukraine and Beyond

Ukraine’s plan to secure China’s approval for new agricultural exports marks a significant step in reshaping global food trade. As Ukraine continues to forge its path in the global agricultural sector, its moves will likely influence food security, trade policies, and economic strategies in the years to come. By increasing its presence in the Chinese market, Ukraine not only fortifies its own economy but also reinforces the global food supply chain.

Mountaire’s Leadership Transition and Its Future Implications

Analyzing the Impact of Phil Plylar’s Departure and Amanda Irwin’s Appointment

Mountaire Farms, a significant player in the poultry industry and the fourth-largest company in its sector, has announced a notable leadership transition. Phillip Plylar, President and CEO of Mountaire, will be retiring after nearly three decades of dedicated service, effective December 31, 2024. Plylar’s successor, Amanda Irwin, the company’s current Chief Operating Officer, will officially take over as President starting January 1, 2025. This article explores the broader implications of this change for Mountaire’s growth trajectory, company culture, and future strategies.

Phil Plylar’s Legacy at Mountaire: Building a Strong Foundation

Over his 28-year tenure, Phil Plylar has been instrumental in shaping Mountaire’s expansion and maintaining its reputation as a leader in the poultry industry. His strategic leadership and focus on operational efficiency allowed the company to climb to its current ranking. Dabbs Cavin, CEO of Mountaire Corporation, noted Plylar’s impact, emphasizing that his leadership positioned Mountaire as a powerhouse in the sector. Plylar’s influence extended beyond growth; he was dedicated to cultivating a supportive culture, making Mountaire a place of longevity and loyalty for its employees.

Plylar himself expressed gratitude, describing his time in the industry as invaluable and highlighting the sense of fulfillment he found in working within Mountaire’s unique environment. His retirement marks the end of an era and underscores the need for a thoughtful transition plan that will enable the company to build upon his foundational work.

Amanda Irwin: A New Leader with a Deep Understanding of Mountaire’s Core Values

Amanda Irwin’s appointment signals continuity balanced with fresh perspectives for the company. Starting her career as an intern in Mountaire’s former Townsend’s Millsboro complex, Irwin has risen through the ranks, demonstrating exceptional leadership capabilities and a comprehensive understanding of the company’s operations. Her promotion as President is a testament to Mountaire’s commitment to internal growth and recognition of talent within its workforce.

Dabbs Cavin remarked on Irwin’s embodiment of Mountaire’s values, noting her unwavering dedication to ethical practices and mutual respect. This focus on values aligns with Mountaire’s long-standing commitment to community and excellence, which Irwin herself has promised to uphold as she steps into her new role. Irwin expressed excitement for her new responsibilities, pledging to build on Plylar’s legacy while leading Mountaire towards its future.

What This Leadership Change Means for Mountaire’s Future

Irwin’s appointment comes at a crucial time as the poultry industry faces both challenges and opportunities, including fluctuating consumer demands, shifts towards sustainable practices, and economic uncertainties. With her extensive experience, Irwin is well-prepared to address these evolving dynamics and lead Mountaire in its next phase of growth. Her deep familiarity with Mountaire’s operations, combined with a clear vision for the company’s future, promises a strategic approach to overcoming these challenges.

1. Focus on Innovation and Efficiency

  • As the company’s new leader, Irwin is likely to drive innovation within Mountaire’s processing and production methods. This could include investing in advanced technologies and optimizing operational processes to maintain Mountaire’s competitive edge.

2. Commitment to Ethical and Sustainable Practices

  • Under Irwin’s leadership, Mountaire may expand its commitment to ethical practices and sustainability. Given the increasing consumer demand for transparent and sustainable sourcing, Irwin’s values-driven approach could enhance Mountaire’s market appeal and align it with modern consumer expectations.

3. Talent Development and Organizational Growth

  • Having risen through Mountaire’s ranks, Irwin has a strong understanding of the value of internal talent development. Her leadership could lead to enhanced training and development programs, encouraging employee retention and ensuring a skilled workforce committed to Mountaire’s goals.

4. Community Engagement and Corporate Responsibility

  • Mountaire’s commitment to supporting local communities and prioritizing corporate responsibility will likely continue to be a focal point under Irwin’s leadership. Expanding community programs could further solidify Mountaire’s reputation as a responsible corporate citizen.

Concluding Thoughts: A New Chapter for Mountaire

With Phil Plylar’s retirement, Mountaire loses a seasoned leader, but Amanda Irwin’s appointment signals a promising new chapter for the company. Her background and dedication to Mountaire’s values ensure that the company will continue to thrive while adapting to the demands of a changing market. This leadership transition reinforces Mountaire’s commitment to innovation, ethical practices, and employee development. As Irwin steps into her new role, her influence will be pivotal in shaping Mountaire’s trajectory, ensuring its sustained growth and reinforcing its position as a leading force in the poultry industry.

Global Poultry Experts Discuss Future of Broiler Nutrition at International Conference

The 7th International Broiler Nutritionists’ Conference, titled Poultry Beyond 2030, recently took place in Queenstown, New Zealand, from September 16 to 20. Sponsored by Aviagen®, the event brought together poultry industry leaders and top academic researchers to explore the future of broiler nutrition, focusing on sustainability and innovation.

A Global Platform for Poultry Nutrition Innovation

Attendees from over 20 countries participated in the prestigious conference, which kicked off with a traditional New Zealand Maori Pōwhiri ceremony. Nicola Grigg, New Zealand’s Associate Minister of Agriculture, delivered the opening address, setting the tone for a week of groundbreaking discussions on broiler nutrition and sustainability.

Aviagen played a key role in the conference, with notable presentations from Dr. Marcelo Silva, Head of Global Nutrition Services, and Dr. Peter Chrystal, Senior Poultry Nutritionist. Dr. Silva’s session, titled Recent Advances in Broiler Nutrition for Sustainable Future Outcomes, and Dr. Chrystal’s presentation on The Future of Nutrition and its Role in Sustainable Broiler Production: A Lifecycle Assessment, emphasized the importance of innovation in driving both bird welfare and sustainability in poultry production.

Collaborative Opportunities for a Sustainable Poultry Industry

The four-day event featured a variety of networking opportunities, where participants could exchange insights, share research, and collaborate on strategies to enhance competitiveness in the rapidly evolving poultry sector. Discussions highlighted the growing importance of optimal nutrition in ensuring the sustainability and affordability of poultry production, which plays a crucial role in feeding the global population.

Abbey Mathew, Aviagen New Zealand Operations Manager and chair of the session Towards a Sustainable Future, emphasized the significance of these gatherings. “It was a pleasure to host our global partners and customers for this important conference. Events like this allow us to implement our philosophy of ‘Breeding Success Together,’ and share innovative ideas that will shape the future of our industry,” she said. “Optimal nutrition is key to ensuring sustainable and cost-effective poultry production.”

Coltin Caraway, Director of Nutrition at Mountaire Farms, echoed these sentiments: “Poultry Beyond 2030 was an incredible event, featuring excellent speakers and relevant topics for both the present and the future. The opportunity to connect with fellow nutritionists and producers from around the world was invaluable.”

A Legacy of Innovation and Collaboration

First launched in the 1990s, the International Broiler Nutritionists’ Conference has been a key platform for advancing poultry nutrition. Though temporarily halted due to New Zealand’s COVID-19 lockdowns in 2020, the conference made a strong return this year, reinforcing its role as a critical event for shaping the future of the poultry industry.

Posted on Categories Poultry

USDA Weekly Beef and Pork Export Sales Surge: A Closer Look at the U.S. Meat Export Landscape

The U.S. beef and pork export markets have experienced significant movement in recent weeks, signaling a robust demand for American meat products. The latest USDA export sales report showcases notable increases in both beef and pork sales for 2024, reflecting strong demand from key global markets. Here’s a deep dive into the numbers, factors driving these exports, and the broader implications for the U.S. and global meat industry.

Beef Exports: Surging Demand from Key Asian Markets

In the week under review, net beef sales reached 22,500 metric tons (MT) for 2024, a substantial increase from the previous week and a staggering 68 percent higher than the four-week average. The main destinations for U.S. beef were South Korea (7,900 MT), China (6,200 MT), Mexico (2,800 MT), Japan (2,600 MT), and Taiwan (1,000 MT). These nations have long been key importers of U.S. beef, with South Korea and China leading the pack.

Exports were equally strong, with 17,700 MT shipped out—a marketing-year high—up by 42 percent from the prior week. The increase in exports reflects not only growing international demand but also the competitiveness of U.S. beef in these markets. South Korea, Japan, China, Mexico, and Taiwan remain the largest importers, accounting for most of the shipments.

Pork Exports: A Booming Market, Led by Mexico

While beef sales were impressive, pork export sales for 2024 surged even higher, with net sales totaling 43,400 MT, a 55 percent rise from the previous week and a 61 percent boost from the prior four-week average. The primary buyers of U.S. pork were Mexico (24,000 MT), China (7,900 MT), Canada (2,900 MT), South Korea (2,000 MT), and Japan (1,500 MT).

Mexico continues to dominate U.S. pork imports, as it accounted for the lion’s share of the export volume. However, the sales to China and Canada reflect the global appeal of U.S. pork, even amid competition from other pork-exporting nations. While exports to Japan and South Korea remained modest, the consistent demand from these countries provides a solid foundation for future growth.

Iowa AG Challenges Massachusetts Pork Law: The Impact on Interstate Commerce

In other significant news affecting the U.S. pork industry, Iowa Attorney General Brenna Bird led a coalition of 22 states in filing an amicus brief to challenge a Massachusetts law—Question 3 (Q3)—that enforces minimum size requirements for farm animal containment. The law, which is similar to California’s Proposition 12, prohibits the sale of pork from hogs that don’t meet Massachusetts’ containment standards.

Bird argues that Massachusetts is overstepping its bounds by effectively dictating how farmers in other states should raise their animals. The ban on transporting non-compliant pork through Massachusetts further complicates interstate commerce, potentially raising pork prices and placing additional burdens on farmers.

This legal battle underscores the growing tension between states with differing agricultural standards and the broader issue of balancing animal welfare regulations with market access and costs.

China’s Sow Herd Declines: Shifting Dynamics in Global Pork Production

China, the world’s largest pork producer and consumer, continues to experience a decline in its sow herd. As of August, China’s sow herd stood at 40.36 million head, representing a 4.8 percent year-on-year decrease. This contraction is being driven by a combination of low pork prices, lingering diseases such as African swine fever (ASF), and an oversupply of pork from aggressive herd expansion in previous years.

Despite this decline, China remains a significant player in the global pork market, with 695 million head of swine expected to be produced in 2024. The ongoing shift toward large-scale production in China, coupled with improved efficiency in weaning piglets, is expected to help mitigate some of the effects of the shrinking sow herd.

FDA Commissioner Warns of Avian Flu Pandemic Risk

Meanwhile, in the U.S., FDA Commissioner Robert Califf has raised concerns about a potential avian flu pandemic. The commissioner highlighted that the virus has already infected a significant number of dairy cattle in the U.S., and should the virus mutate to infect humans, it could lead to a major health crisis.

Califf stressed the need for enhanced surveillance systems to monitor and contain any potential outbreaks, as well as efforts to update food labeling regulations. These initiatives are part of a broader effort to protect both public health and food safety amid evolving risks from animal diseases.

USDA Reports Bearish on U.S. Hog Market: A Mixed Outlook

The USDA’s Hogs & Pigs Report presented a somewhat bearish outlook for the U.S. hog market. As of September 1st, the U.S. hog herd was estimated at 76.480 million head, a 0.5 percent increase from the previous year. The breeding herd, however, declined by 2.2 percent, while the market hog inventory rose modestly.

The report noted that while the summer pig crop fell slightly, productivity improvements, such as more piglets per litter, helped offset the decline. Despite the neutral-to-bearish outlook, frozen meat stock data points to sustained demand, particularly for pork.

China Moves to Support Struggling Cattle Farmers Amid Oversupply

In response to an oversupply of beef and dairy products, China has taken measures to stabilize its cattle industry. The Ministry of Agriculture and Rural Affairs (MARA) has introduced a series of initiatives aimed at reducing feed costs, offering credit to key farms, and investing in dairy processing. These efforts are intended to shore up prices and prevent further herd liquidation, though no new subsidies or reserve purchases were announced.

The focus remains on ensuring food security, rather than profits, with local governments encouraged to issue consumer coupons to boost milk demand. The market reacted positively, with a surge in dairy company stocks, reflecting optimism about the sector’s recovery.

Conclusion: A Dynamic Week for U.S. and Global Meat Markets

The latest USDA data on U.S. beef and pork export sales highlights the continued strength of American meat in global markets, with strong demand from major players like South Korea, China, and Mexico. However, the industry also faces challenges, including regulatory battles such as the one over Massachusetts’ Q3 law, and health threats like avian flu, which could have significant implications for the global food supply.

On the global stage, China’s efforts to stabilize its pork and cattle markets, amid declining sow herds and oversupply, reflect the complex dynamics at play in the meat industry. As these trends unfold, the U.S. meat sector will need to adapt to both opportunities and challenges in this ever-shifting global landscape.

Posted on Categories Poultry

Brazil’s Poultry Prices Drop Against Record Production & Strong Export Performance

Brazil’s chicken meat production hit record highs in Q2 2024, but prices fell despite strong export performance due to oversupply in the market.


Introduction: A Challenging Quarter for Brazil’s Chicken Meat Industry

The second quarter of 2024 presented a mixed bag for Brazil’s chicken meat industry. While export performance remained robust, the sector experienced a significant decrease in domestic chicken meat prices. This was largely due to a record-breaking level of production, according to a market report from Cepea. Despite Brazil’s chicken exports continuing to perform well, the sheer volume of supply weighed heavily on market prices, presenting challenges for producers.


Record Production Pushes Prices Down

According to data from the Brazilian Institute of Geography and Statistics (IBGE), chicken meat production in Brazil reached an all-time high in the second quarter of 2024. A total of 1.6 billion animals were slaughtered during this period, representing a 1% increase compared to the first quarter of the year and a 3.2% rise from the same period in 2023.

This unprecedented production volume flooded the domestic market with supply, which significantly impacted prices. Chicken meat quotations dropped notably as the market struggled to absorb the oversupply. The IBGE report highlighted that the last time the sector saw such a substantial increase in production was in 1997, underlining the exceptional nature of the current situation.


Strong Export Performance Isn’t Enough to Offset Domestic Challenges

One of the key factors buoying Brazil’s chicken meat sector in recent years has been its export performance. The second quarter of 2024 was no exception, with exports performing strongly and contributing to the industry’s overall growth. Brazil is a leading exporter of chicken meat, supplying major global markets such as the Middle East, Asia, and Europe.

However, even with these strong export numbers, the domestic market’s oversupply meant that producers faced difficulty maintaining price levels. While international demand remains strong, it was not enough to counterbalance the massive increase in production. The price drop in Brazil’s domestic market is a stark reminder that even high export demand cannot always stabilize internal market prices when production exceeds expectations.


A Look Ahead: What’s Next for Brazil’s Chicken Meat Market?

As the chicken meat sector heads into the final quarter of 2024, market players will be closely watching whether production levels will adjust to better align with demand. Brazil’s poultry producers may need to consider strategies to manage output more effectively to avoid further price declines. Additionally, while export demand remains strong, any shifts in global trade conditions could further impact Brazil’s chicken meat prices.

The key challenge for the sector will be balancing the need to meet growing international demand with managing domestic production levels to avoid oversupply. If production continues at record levels without a corresponding increase in domestic or international demand, the industry could face continued pressure on prices, potentially squeezing profit margins for producers.


Conclusion: A Mixed Quarter for Brazil’s Chicken Meat Sector

The second quarter of 2024 was a period of contrasts for Brazil’s chicken meat industry. On the one hand, the sector celebrated record-breaking production levels and solid export performance. On the other hand, these gains were overshadowed by a significant drop in domestic prices, driven by oversupply in the market.

As the industry moves forward, producers will need to focus on strategies to manage output and stabilize prices. Whether through adjusting production levels or exploring new markets for exports, the sector must find ways to navigate the challenges posed by high production levels and fluctuating demand. With strong export markets as a foundation, Brazil’s chicken meat industry is well-positioned to recover, but careful management will be essential to ensuring long-term stability.

Posted on Categories Poultry

McDonald’s Unveils Chicken Big Mac

McDonald’s Unveils Chicken Big Mac as LTO Innovation: A New Twist on an Iconic Classic

McDonald’s introduces the Chicken Big Mac as an exciting Limited-Time Offering (LTO) on October 10, paying homage to the original Big Mac while targeting a new generation of fans.


A New Spin on a Classic Favorite

McDonald’s is about to give its iconic Big Mac a new twist. In a bold move to both honor its history and attract modern food lovers, McDonald’s revealed that it will launch the Chicken Big Mac on October 10, 2024, as a Limited-Time Offering (LTO). With this innovative take on a classic, McDonald’s continues to evolve its menu while staying true to the brand’s core identity. Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, said the sandwich is part of a strategy to tap into key consumer passions, such as “dupe culture” and social media engagement, proving that McDonald’s remains at the forefront of both culinary and marketing innovation.


Reimagining the Big Mac for a New Generation

The original Big Mac has been a staple of McDonald’s menu since its debut in 1968, instantly becoming one of the fast-food chain’s most beloved items. Now, more than five decades later, McDonald’s is reimagining this iconic burger for today’s consumers by swapping out beef patties for chicken.

“The Chicken Big Mac pays homage to one of our most iconic menu items, while introducing it to a whole new generation of fans,” Tariq Hassan explained. The decision to innovate the Big Mac by introducing a chicken version signals McDonald’s ability to stay relevant in a rapidly changing fast-food market, where customer preferences are shifting towards new flavors and dietary options.

This move comes as part of McDonald’s strategy to appeal to younger customers, many of whom are highly engaged on social media and enjoy exploring new food trends. The Chicken Big Mac offers an exciting alternative for those who may prefer chicken over beef or are simply curious to try a new version of the famous sandwich.


A Sneaky Launch: The McDonnell’s Pop-Up Experiment

The Chicken Big Mac wasn’t introduced without a bit of intrigue. In a stealth marketing move, McDonald’s secretly piloted the sandwich at a Los Angeles pop-up event under the guise of a fictional brand, “McDonnell’s.” This one-day-only event was designed to introduce the Chicken Big Mac in an unexpected and mysterious way, allowing consumers to experience the sandwich without the immediate brand recognition.

The pop-up was part of a broader marketing campaign that cleverly played into the growing “dupe culture,” which refers to the trend of finding affordable alternatives to high-end products. At the pop-up, attendees unknowingly tried the Chicken Big Mac disguised as “The Chicken Sandwich,” alongside other McDonald’s signature items, such as beef tallow fries, deep-fried apple pie, and soft serve ice cream.

This marketing tactic created buzz and intrigue, with attendees invited to give their thoughts on what they believed was a “dupe” of a McDonald’s item. One attendee commented on how close the sandwich tasted to a Big Mac, stating, “It’s impressive how close this is to McDonald’s.” The element of surprise added an extra layer of excitement to the launch, as McDonald’s leveraged the power of social media to spark curiosity and conversation.


The Role of Social Media and “Dupe Culture” in Marketing

McDonald’s innovative approach to launching the Chicken Big Mac extends beyond the sandwich itself. The company has incorporated social media and pop culture into its campaign, targeting trends such as “dupe culture.” This trend, particularly popular on platforms like TikTok and Instagram, involves consumers seeking out cheaper versions of popular or expensive items and sharing their findings online.

By tapping into this trend, McDonald’s not only builds excitement around the Chicken Big Mac but also connects with a younger, digital-native audience. The McDonnell’s pop-up, along with the social media campaign, allowed McDonald’s to create buzz in a way that felt authentic to the digital generation.

To further amplify the campaign, McDonald’s partnered with well-known internet personality Kai Cenat. His involvement added an element of humor and interactivity, as fans were invited to weigh in on the question of whether the Chicken Big Mac can truly be considered a Big Mac. This integration of influencer marketing helped McDonald’s reach a wider, more engaged audience, enhancing the overall campaign’s effectiveness.


A Limited-Time Offering to Drive Foot Traffic

As with many of McDonald’s most successful promotions, the Chicken Big Mac will be available as a Limited-Time Offering (LTO), encouraging customers to try it before it disappears from the menu. The fast-food chain often uses LTOs to create a sense of urgency and excitement, driving foot traffic to restaurants and boosting sales during the promotional period.

The Chicken Big Mac will be available at participating U.S. McDonald’s locations while supplies last, giving customers a limited window to experience this innovative take on a classic menu item. By keeping the offering temporary, McDonald’s creates a sense of exclusivity that entices customers to visit sooner rather than later.


Tapping Into the Nostalgia Factor

For many McDonald’s customers, the Big Mac represents more than just a sandwich—it’s a symbol of the brand’s history and its longstanding place in American fast-food culture. By introducing a chicken version of the Big Mac, McDonald’s is paying homage to its heritage while offering something new and exciting for a modern audience. This balance between tradition and innovation is key to McDonald’s continued success in an increasingly competitive market.

The Chicken Big Mac appeals not only to those who are curious about new flavors but also to those who feel a sense of nostalgia for the original Big Mac. The familiarity of the Big Mac combined with the novelty of the chicken patties offers a unique experience that is both comforting and adventurous.


The Road Ahead: What’s Next for McDonald’s Menu Innovation?

McDonald’s has long been known for its ability to innovate while staying true to its brand. The Chicken Big Mac is just the latest example of how the fast-food giant continues to evolve in response to changing consumer preferences. As competition in the fast-food industry intensifies, McDonald’s ability to surprise and delight its customers will be crucial to maintaining its leadership position.

Looking ahead, it’s clear that McDonald’s is focused on more than just adding new menu items—it’s about creating experiences that resonate with today’s consumers. Whether through clever marketing campaigns, social media engagement, or pop culture tie-ins, McDonald’s has proven time and time again that it understands what its customers want and knows how to deliver.


Conclusion: A New Era for the Big Mac

With the launch of the Chicken Big Mac, McDonald’s is introducing a new chapter in the story of one of its most iconic menu items. This Limited-Time Offering brings together tradition and innovation, appealing to both loyal Big Mac fans and a new generation of fast-food enthusiasts. By tapping into trends like “dupe culture” and leveraging social media to build excitement, McDonald’s is once again showing that it knows how to capture the attention of consumers and keep them coming back for more.

As the Chicken Big Mac makes its debut, one thing is clear: McDonald’s is not just serving up sandwiches—it’s creating moments that surprise, delight, and keep its customers engaged in an ever-evolving fast-food landscape.

Weekly USDA US Beef and Pork Export Sales: A Comprehensive Update

Explore the latest USDA export data for US beef and pork, highlighting shifts in sales, key markets, and global trends impacting the industry.

Overview of US Beef and Pork Export Sales

The USDA has released its latest weekly report on US beef and pork export sales, providing critical insights into the performance of these key industries. Despite fluctuations in weekly figures, several major markets continue to drive demand for US meat exports. Here’s a detailed breakdown of the current export sales for both beef and pork, along with a look at how global trends, especially in China, are reshaping trade dynamics.

Beef Export Sales: A Decline in Weekly Figures

According to the USDA report, US beef export sales for 2024 totaled 11,400 metric tons (MT), which marked a 31% decline from the previous week and a significant 41% drop from the prior four-week average. The key markets contributing to the sales figures include:

  • South Korea: 3,200 MT (including a reduction of 300 MT)
  • Mexico: 1,900 MT (with a decrease of 100 MT)
  • Japan: 1,500 MT (including a decrease of 200 MT)
  • Canada: 1,100 MT
  • Taiwan: 1,000 MT (with a decrease of 100 MT)

Exports for the week reached 11,800 MT, which is down 21% compared to the previous week and 16% lower than the prior four-week average. Major export destinations included South Korea (3,100 MT), Japan (2,600 MT), China (1,800 MT), Mexico (1,200 MT), and Taiwan (600 MT).

Pork Export Sales: A Significant Increase

On the other hand, US pork export sales for 2024 surged by 43% compared to the previous week, reaching 29,700 MT. This figure is also 15% higher than the prior four-week average. The top markets for US pork during this period were:

  • Mexico: 14,200 MT (including a decrease of 200 MT)
  • Japan: 4,300 MT
  • Colombia: 2,400 MT (including a decrease of 100 MT)
  • China: 2,000 MT (including a decrease of 200 MT)
  • Canada: 1,400 MT (with a reduction of 700 MT)

Additionally, a small amount of pork, totaling 100 MT, was sold to the Dominican Republic for 2025. Pork exports for the week reached 25,700 MT, an 8% decrease from the previous week and a 10% drop from the four-week average. Major export destinations were Mexico (10,700 MT), Japan (3,800 MT), China (3,200 MT), Colombia (1,700 MT), and South Korea (1,600 MT).

China’s Declining Meat Imports and Its Global Impact

China’s meat imports have seen a substantial decline through the first eight months of 2024. The country imported 4.40 million metric tons (MMT) of meat products during this period, down 13.9% from the same timeframe in 2023. In August alone, meat imports stood at 565,000 MT, a 9.9% reduction compared to August 2023. Beef imports, in particular, have taken a significant hit, with volumes down by 27% year-over-year as of July 2024.

Several factors have contributed to this drop in imports:

  • Economic challenges impacting pork and beef consumption.
  • Sufficient domestic meat supply following stockpiling in 2023.
  • High levels of pork production within China.
  • A shift among Chinese consumers toward more affordable protein options due to the country’s economic slowdown.

The Impact of Import Bans and Domestic Production on Chinese Meat Imports

While pork production in China remains strong, reducing the need for imports, the country has imposed import bans on certain US meat facilities, further affecting supply. China’s pork imports may grow slightly to offset a projected 3% decline in domestic production. During the first quarter of 2024, China’s pork output fell by 0.4% year-over-year, marking the first decline in nearly four years.

Beef imports, on the other hand, are expected to continue their downward trend in 2024, primarily due to high year-end inventory levels and relatively stagnant demand. China’s share of global beef imports is forecast to be about 5% lower than in 2023.

Global Trade Shifts in Response to China’s Reduced Meat Imports

As China scales back its meat imports, global trade patterns have shifted. The US, traditionally a key meat exporter to China, has seen a decrease in shipments, while Brazil has ramped up its beef exports to the Chinese market, with a 10.2% increase in the first half of 2024. Australia, facing reduced demand from China, has redirected more of its beef exports to markets like the US and Japan.

National Pork Producers Council Addresses Key Challenges

During a recent virtual briefing, Brian Humphreys, CEO of the National Pork Producers Council (NPPC), emphasized the importance of addressing the industry’s current challenges. One of the primary issues is securing a new Farm Bill for 2024, which includes provisions to address critical concerns like California’s Proposition 12.

Proposition 12 has placed stringent animal welfare requirements on pork producers, especially those outside California. NPPC officials argue that this regulation imposes unnecessary costs and compliance burdens on pork producers, potentially leading to industry consolidation. The NPPC is pushing for a legislative fix to Prop 12 in the new farm bill to prevent further disruptions in the pork market.

Addressing Labor Shortages and Production Costs

Another significant challenge for pork producers is the ongoing labor shortage. While the H-2A guestworker program has been a focal point for low-skilled labor, pork producers are finding it increasingly difficult to use the TN visa program, which allows for the employment of skilled workers from Mexico and Canada. The NPPC has called for improvements to the TN visa process to help alleviate labor issues, particularly as production technologies become more advanced and require specialized skills.

In addition to labor concerns, higher production costs continue to strain pork producers. Although feed prices have moderated somewhat, fixed costs like transportation, labor, and utilities remain elevated—approximately 25% higher than three years ago, according to NPPC officials.

The Role of Trade Policy in the Pork Industry

Trade remains a critical component for the pork industry, with the NPPC advocating for the renewal of key programs like the Generalized System of Preferences (GSP) and the African Growth and Opportunity Act (AGOA). While new free trade agreements (FTAs) may be unlikely in the near term, existing trade programs can help mitigate some of the challenges faced by US pork producers in a highly competitive global market.

Conclusion: A Shifting Landscape for US Meat Exports

The USDA’s latest data on US beef and pork export sales highlights the dynamic nature of global meat trade. While US pork exports have seen a surge, beef sales are experiencing declines, with China’s reduced imports playing a significant role. As China continues to adjust its domestic production and consumption patterns, other global exporters like Brazil and Australia are stepping in to fill the gap. For US producers, addressing challenges like labor shortages, production costs, and regulatory hurdles remains key to navigating this evolving landscape.

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Aviagen Group: Decades of Breeding for Welfare & Sustainability: Welfare Traits & the Environment

Learn more about Aviagen Group’s sustainability traits & environmental sustainability


9 September 2024


3 minute read

Editor’s note: This article is an excerpt from the Aviagen Group’s Decades of Breeding for Welfare & Sustainability Report and additional articles will follow. The Report is designed to demonstrate Aviagen’s commitment to genetic improvement of welfare and sustainability of broiler and turkey breeds. Plus, it covers much more like techniques to ensure robustness and new methods to improve selection and genetic progress. To read or download the complete report, click here.

Welfare and Sustainability Traits

Aviagen has a long history of incorporating welfare and sustainability measurements into its breeding program to drive progress (Figure 4).

The expansion to include turkey breeding programs has allowed sharing of resources and exchange of new ideas and techniques between the breeding programs.

Environmental Sustainability

Environmental sustainability has long been a core focus for Aviagen. Whilst increasing flock outputs through improvements in traits associated with weight, livability, egg and meat yield play a key role in this, the amount of feed a bird requires to develop and grow is key to the global footprint of poultry production. FCR is the single most important trait for reducing the environmental impact of poultry production (Jones, 2008).

The improvement seen in FCR within both broilers and turkeys has greatly reduced the carbon footprint of poultry meat and also reduced the amount of environmental pollutants associated with poultry production.

Figure 5a shows Aviagen calculations of the relative environmental impact of broiler production over time. Broiler genetics from 1972 had a 50% higher environmental impact than 2020 genetics and future genetics will have 10% lower carbon footprint by 2030 than the bird today, which is in line with the estimations made by Jones (2008).

Turkey genetics resulted in a 20% lower carbon footprint between 1977 and 2020, with an expected 10% improvement by 2030 because of improvements made in the breeding program (Figure 5b). These improvements of about 1% per year are primarily driven by genetic improvement of FCR.

For decades, intensive selection for improved FCR has resulted in a highly feed efficient animal that is far more sustainable than many alternative meat sources.

This can be seen in the evolution of the performance objectives published for the BUT6 and Ross® 308 (Figure 6).

Historically FCR was assessed by measuring feed consumption and weight of birds in individual pens. Since 2004 in broilers and 2006 in turkeys, Aviagen has pioneered the use of feed stations, which record individual bird feed intake using transponder identification within a group environment (Figure 7).

This allows the selection of birds with genes associated with improved feed efficiency while the birds are free to express natural behavior. The feed station technology has been highly successful and example of its importance can be seen in the 50% increase in testing capacity in the turkey breeding programs since 2018.

The feeding stations have also allowed the study of feeding behavior, which has shown that broilers and turkeys share the same structure of short-term feeding behavior, which is regulated by levels of satiety. This was also observed when comparing broilers, turkeys and ducks to cattle, pigs, dolphins and rats (Howie et al., 2010, Tolkamp et al., 2011). The correlations between feeding and drinking behavior traits with performance traits is low. There is a wide range of feed and drinking behavior strategies in the broiler and turkey populations, which is important for their adaptability to a wide range of environments and production systems. Individual bird FCR alongside livability, robustness and weight have jointly contributed to the significant improvements seen in flock FCR. 

Since 2014 in broiler and 2017 in turkeys, Aviagen has been applying genomic selection in its breeding programs. Genomic selection increases selection accuracy which results in greater rates of progress across traits. This has been particularly beneficial for FCR where it is not possible to measure the FCR of every individual and the selection accuracy of unmeasured birds is markedly improved thereby enhancing progress in the environmental sustainability of poultry production.

To read or download the complete report, click here.





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China customs bans poultry products from Poland

Imports banned due to avian influenza outbreak


6 September 2024


1 minute read

China’s customs has banned direct or indirect import of poultry and related products from Poland from Friday, due to the outbreak of the highly pathogenic avian influenza subtype H5N1, reported Reuters

The agency said poultry products from Poland shipped on or after the announcement will be returned or destroyed while those shipped before will be quarantined and tested.





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USDA forecasts smaller drop in 2024 farm income

Livestock and egg products production expenses ease


6 September 2024


2 minute read

US farm income will fall for a second consecutive year in 2024, but not as much as previously expected as prices of livestock and egg products boom and production expenses ease, Reuters reported, citing the US Department of Agriculture on Thursday.

Declining farm income could ripple across the rural economy in a presidential election year, as producers have become more cautious about making large asset purchases such as new machinery. Crop farmers are wrestling with corn and soybean prices hovering near four-year lows.

The estimated decline is less steep than the agency’s February forecast, which called for the largest recorded year-to-year drop in net US farm income in 2024 on rising farm expenses.

USDA now estimates this year’s net farm income, a broad measure of profitability in the agricultural economy, will hit $140 billion in 2024, down 4.4% or $6.5 billion from a year earlier.

Adjusted for inflation, net farm income in 2024 is forecast to drop by $10.2 billion, or 6.8%, from a year earlier.

In February, USDA forecast that net farm income would fall more than 25%, or nearly $40 billion, from a year earlier, a record year-over-year dollar drop.

USDA economists changed their estimates after gaining access to information unavailable for the previous forecast, such as the latest US farm census, said USDA Economic Research Service economist Carrie Litkowski, who leads the agency’s farm income team.

For example, fertilizer expenses are now expected to ease as crop farmers look to cut production costs. Meanwhile, cattle prices soared, dairy prices turned higher and the spread of avian influenza has led to supply constraints for eggs, Litkowski said.

In fact, cash receipts for egg sales this year are expected to jump about 35%, or $6 billion – the largest increase in the livestock and animal products group, USDA data shows.

“In February, we did not anticipate that egg prices were going to rise as much as they had,” Litkowski said.





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Ag publisher 5m Books rides to support African farmers

Consider supporting Jeremy and Johnny and the Farm Africa team as they raise money to support African farmers grow more, sell more and sell for more


6 September 2024


3 minute read

5m Books, the publisher of the recently released book, Six Inches of Soil, which supports the massively successful film is taking part in Farm Africa’s current fundraising challenge by entering two of its own into a 500 km London to Paris cycling challenge. 

Jeremy Toynbee and Jonny Badley will be part of a larger Farm Africa team consisting of Gillian, Millie and CharloIe from vegetable grower Barfoots, Michelinstarred chef Paul Foster, and longstanding Farm Africa supporter, farmer Tim Jury.

Riding between 25 and 28 September, they will complete 500 km riding from the outskirts of London to the Arc de Triomphe on the Champs-Élysées in Paris, the iconic finishing point of the Tour de France.

Both Jeremy and Jonny used to cycle a reasonable amount but are definitely rather rusty now. Following them as they try to get in shape in time should be quite amusing.

The team is supporting Farm Africa, a charity that reduces poverty in eastern Africa by helping farmers grow more, sell more and sell for more.

Today, over half of the world’s extreme poor live in sub-Saharan Africa. The vast majority work in agriculture.

Working in Ethiopia, Kenya, Tanzania, Uganda and the Democratic Republic of Congo, Farm Africa is growing agriculture, protecting the environment and developing businesses in rural areas.

Here’s how a donation could help:

  • £5 could help to buy 10kg of forage seeds, so that farmers can grow food for their livestock. 
  • £11 could provide training to one woman in high-quality coffee production in Uganda.
  • £16 could help to pay for a farmer to hire help to bring in his harvest.
  • £22 could help to establish a forest products enterprise.
  • £60 is enough to buy two local female goats for pastoralist women in Ethiopia.
  • £100 could help to provide two farmers with the means to start a beekeeping business, including a hive, beekeeping equipment and a bee colony.

To support Jeremy and Jonny’s London to Paris cycle challenge and donate to Farm Africa please visit: hIps://www.givengain.com/project/jeremy-raising-funds-for-farm-africa-81422

Publishing Manager Alessandro Pasini said, “As a publisher of agriculture books we were delighted to throw Jonny and Jeremy under the bus to support this great cause when the idea came up in a meeting with the Farm Africa guys. 5m’s mission is to improve the health and happiness of the animals we farm and live with and to regenerate the world we farm and live in. SupporEng Farm Africa’s wonderful work with smallholder farmers unlocking the transformaEve potenEal of sustainable agriculture.”

Partnership Development Manager at Farm Africa, Louise Spearman, said: “We are incredibly grateful to 5m Books for taking on the London to Paris cycle ride in support of Farm Africa. Their dedication to our cause will make a significant impact, helping us provide farmers in eastern Africa with the tools and knowledge they need to build sustainable livelihoods. 100% of funds raised by 5m Books will go a long way in supporting communities to overcome challenges and secure a better future. We can’t thank them enough for their commitment and generosity!”





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Poland’s Top 10 Pork Producers

Poland has emerged as a significant player in the global pork market, renowned for its high-quality products and efficient production methods. Here, we unveil the top 10 pork producers in Poland, showcasing their contributions to the nation’s thriving swine industry.

Unveiling Poland’s Premier Pork Producers: Top 10 Titans in the Swine Industry

  1. PKM Duda: PKM Duda is a leading pork producer in Poland, operating modern facilities and adhering to strict quality standards. The company’s focus on innovation and sustainability has earned it a reputation as a reliable supplier of premium pork products.
  2. Animex Foods: Animex Foods is a major player in Poland’s pork industry, with a diverse product portfolio ranging from fresh pork cuts to processed meats. The company’s commitment to food safety and animal welfare ensures the integrity of its products.
  3. Sokołów S.A.: Sokołów S.A. is a renowned pork producer in Poland, known for its high-quality meats and innovative processing techniques. With a focus on product diversification and market expansion, Sokołów S.A. remains at the forefront of the Polish pork industry.
  4. ZM Zakrzewscy: ZM Zakrzewscy is a family-owned company specializing in pork production and processing. With a tradition dating back to 1985, ZM Zakrzewscy combines traditional craftsmanship with modern technologies to deliver superior pork products to consumers.
  5. Gobarto S.A.: Gobarto S.A. is one of Poland’s largest meat processing companies, with a significant presence in the pork sector. The company’s vertically integrated operations ensure quality control and traceability throughout the production process.
  6. Agro Handel: Agro Handel is a leading pork producer in Poland, focusing on sustainable farming practices and environmental stewardship. The company’s commitment to animal welfare and product quality has earned it the trust of consumers nationwide.
  7. Pini Polonia: Pini Polonia is a subsidiary of the Italian Pini Group, specializing in pork production and processing. With state-of-the-art facilities and a focus on innovation, Pini Polonia delivers premium pork products to markets across Europe.
  8. Agro-Rydzyna: Agro-Rydzyna is a family-owned company with a long history in pork production. Operating modern pig farms and processing plants, Agro-Rydzyna prioritizes efficiency and quality in its operations.
  9. ZM Henryk Kania: ZM Henryk Kania is a well-established brand in Poland’s pork industry, known for its traditional recipes and artisanal approach to processing. The company’s commitment to craftsmanship and authenticity sets it apart in the market.
  10. Drobiarz Winiarski: Drobiarz Winiarski is primarily known for its poultry products but has also made significant strides in pork production. With a focus on quality and innovation, Drobiarz Winiarski continues to expand its presence in the Polish pork market.

These top 10 pork producers in Poland exemplify excellence in the swine industry, with a focus on quality, sustainability, and innovation. As Poland continues to assert its position as a major player in the global pork market, these companies play a crucial role in driving growth and shaping the future of the industry.

Related: Top 10 Pork Producers in Europe

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The top 10 meat producers in the USA

The meat industry in the United States is a significant sector contributing to the nation’s economy and providing a vital food source for its population. With a diverse range of meat products, including beef, pork, poultry, and others, the industry comprises numerous players, both large-scale corporations and smaller producers. This report aims to highlight the top 10 meat producers in the USA based on various factors such as production volume, market share, revenue, and industry influence.

The top 10 meat producers in the USA:

1. Tyson Foods, Inc.:

Tyson Foods is one of the largest meat producers globally, with a significant presence in the USA. Headquartered in Springdale, Arkansas, Tyson Foods specializes in chicken, beef, and pork products. It operates numerous processing plants and distribution centers across the country, making it a dominant player in the US meat industry.

2. JBS USA Holdings, Inc.:

JBS USA Holdings is a subsidiary of the Brazilian company JBS S.A. and is one of the leading beef and pork producers in the USA. With headquarters in Greeley, Colorado, JBS USA operates multiple facilities across the country, processing millions of pounds of meat annually.

3. Cargill Meat Solutions:

Cargill Meat Solutions is a division of Cargill, Incorporated, a global agricultural conglomerate. Based in Wichita, Kansas, Cargill Meat Solutions is involved in beef, turkey, pork, and chicken processing. The company’s operations span across various states in the USA, contributing significantly to the nation’s meat supply.

4. Smithfield Foods, Inc.:

Smithfield Foods, headquartered in Smithfield, Virginia, is one of the largest pork producers in the USA. Acquired by the Chinese company WH Group in 2013, Smithfield Foods operates numerous hog farms and processing plants across several states, supplying pork products to domestic and international markets.

5. Hormel Foods Corporation:

Hormel Foods Corporation, based in Austin, Minnesota, is a diversified food company with a significant presence in the meat industry. It produces various meat products under brands such as SPAM, Hormel, and Jennie-O. Hormel Foods’ extensive distribution network ensures its products are widely available throughout the USA.

6. Perdue Farms, Inc.:

Perdue Farms is a leading poultry producer in the USA, known for its chicken products. Headquartered in Salisbury, Maryland, Perdue Farms operates vertically integrated poultry farms and processing facilities across several states, ensuring quality control and traceability throughout its production process.

7. Pilgrim’s Pride Corporation:

Pilgrim’s Pride Corporation is a major poultry producer in the USA, specializing in chicken products. Based in Greeley, Colorado, Pilgrim’s Pride operates processing plants and distribution centers nationwide, supplying chicken to retail, foodservice, and industrial customers.

8. National Beef Packing Company, LLC:

National Beef Packing Company is one of the largest beef processing companies in the USA. Headquartered in Kansas City, Missouri, National Beef operates slaughterhouses and beef processing facilities in multiple states, supplying high-quality beef products to domestic and international markets.

9. Seaboard Corporation:

Seaboard Corporation, based in Merriam, Kansas, is involved in various industries, including pork production. Through its subsidiary Seaboard Foods, the company operates integrated pork processing facilities in the USA, ensuring the quality and safety of its pork products from farm to fork.

10. Cactus Feeders, Inc.:

Cactus Feeders, headquartered in Amarillo, Texas, is a prominent beef cattle producer in the USA. The company operates feedlots and cattle feeding operations across several states, supplying cattle to meat processors and contributing to the nation’s beef supply chain.

Conclusion: The top 10 meat producers in the USA play a crucial role in meeting the nation’s demand for meat products. These companies, with their extensive operations and distribution networks, ensure a steady supply of beef, pork, poultry, and other meat varieties to consumers across the country and beyond.

Related: Top 10 Meat Councils in the United States

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Top 10 Poultry Producers in South America

Poultry production is a significant agricultural sector in South America, contributing substantially to the region’s economy and food security. The continent boasts a diverse range of climates and natural resources, making it conducive to poultry farming. This report aims to identify and list the top 10 poultry producers in South America based on various factors such as production volume, market share, and industry reputation.

Methodology: To compile this list, we analyzed data from industry reports, government publications, and reputable agricultural organizations. We focused on companies that have a significant presence in the poultry sector, considering factors such as production capacity, market dominance, and geographical reach.

Related: Top Poultry Brands Worldwide

Top 10 Poultry Producers in South America:

  1. BRF S.A. (Brazil): BRF S.A. is one of the largest poultry producers globally and dominates the South American market. Headquartered in Brazil, the company has an extensive network of production facilities and distribution channels, exporting poultry products to numerous countries worldwide.
  2. JBS S.A. (Brazil): JBS S.A. is another major player in the South American poultry industry. While primarily known for its beef production, JBS also has a significant presence in poultry farming, with operations across Brazil and other countries in the region.
  3. Grupo Nutresa (Colombia): Grupo Nutresa is a leading food processing company in Colombia, with a strong focus on poultry production. The company operates several poultry farms and processing plants, supplying high-quality poultry products to domestic and international markets.
  4. Agrosuper (Chile): Agrosuper is one of the largest poultry producers in Chile and a key player in the South American poultry industry. The company’s vertically integrated operations encompass breeding, farming, and processing, ensuring quality control throughout the production chain.
  5. Perdigão (Brazil): Perdigão, a subsidiary of BRF S.A., is a renowned poultry brand in Brazil and South America. The company specializes in a wide range of poultry products, including fresh and processed chicken, catering to both domestic and export markets.
  6. Sadia (Brazil): Sadia, also a subsidiary of BRF S.A., is among the top poultry producers in Brazil. With a focus on innovation and sustainability, Sadia has established itself as a trusted brand in the South American poultry market.
  7. Agrindus (Brazil): Agrindus is a prominent poultry producer based in Brazil, known for its commitment to animal welfare and environmental stewardship. The company’s integrated approach to poultry farming ensures efficiency and product quality.
  8. Cargill (Brazil): Cargill is a multinational agricultural corporation with significant poultry operations in Brazil. Leveraging advanced technology and best practices, Cargill produces a diverse range of poultry products for domestic and international markets.
  9. Pilgrim’s Pride (Brazil): Pilgrim’s Pride, a subsidiary of JBS S.A., is a major player in the Brazilian poultry industry. The company’s focus on operational excellence and product innovation has contributed to its success in the South American market.
  10. Frigorífico BRF Argentina (Argentina): Frigorífico BRF Argentina, a subsidiary of BRF S.A., is a leading poultry producer in Argentina. The company’s state-of-the-art facilities and adherence to stringent quality standards have earned it a strong reputation in the region.

Conclusion: The poultry industry plays a vital role in South America’s agricultural landscape, driving economic growth and providing essential food products to consumers worldwide. The top 10 poultry producers listed in this report demonstrate the region’s significant contribution to global poultry production, with companies operating at scale and maintaining high standards of quality and sustainability.

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Top 10 Russian Poultry Producers

Poultry production is a significant sector within the Russian agricultural industry. With the growing demand for poultry products domestically and internationally, Russia has seen a rise in the number of poultry producers. This report aims to identify and list the top 10 Russian poultry producers based on various factors such as production volume, market share, revenue, and reputation.

The selection process for identifying the top 10 Russian poultry producers involved extensive research and analysis of industry reports, market data, financial statements, and expert opinions. Factors such as production capacity, distribution network, technological advancements, and sustainability practices were considered in the evaluation process.

Top 10 Russian Poultry Producers:

  1. Cherkizovo Group: Cherkizovo Group is one of the largest vertically integrated meat producers in Russia, with a significant focus on poultry production. The company boasts modern production facilities and a wide distribution network, allowing it to maintain its position as a leader in the Russian poultry market.
  2. Miratorg: Miratorg is another major player in the Russian poultry industry, known for its extensive poultry farming operations and high-quality products. The company has invested heavily in modernizing its production facilities and implementing advanced technologies to ensure efficiency and product excellence.
  3. Damate Group: Damate Group is renowned for its innovative approach to poultry farming and sustainable practices. The company has a strong presence in both domestic and international markets, offering a diverse range of poultry products to meet consumer demands.
  4. Agro-Belogorie: Agro-Belogorie is a key player in the Russian poultry industry, focusing on the production of poultry meat and related products. The company emphasizes quality control and food safety standards throughout its production process, earning it a reputation for reliability and trustworthiness.
  5. Eurodon Group: Eurodon Group specializes in the production of turkey meat and is one of the leading turkey producers in Russia. The company’s commitment to animal welfare and environmental sustainability has helped it gain a competitive edge in the market.
  6. Baltika Broiler: Baltika Broiler is recognized for its high-quality broiler meat products and efficient production practices. The company operates modern poultry farms equipped with state-of-the-art technology, allowing it to meet the growing demand for poultry products in Russia and beyond.
  7. Prioskolie: Prioskolie is a prominent poultry producer known for its focus on organic and free-range poultry farming. The company places a strong emphasis on animal welfare and natural feeding practices, catering to consumers who prioritize health and sustainability.
  8. Resurs Agro: Resurs Agro is a diversified agricultural company with significant interests in poultry production. The company’s integrated approach to farming, coupled with its investment in research and development, has helped it establish a strong presence in the Russian poultry market.
  9. Grimex Group: Grimex Group is a leading supplier of poultry products in Russia, offering a wide range of fresh and processed poultry meat to meet diverse consumer preferences. The company’s commitment to product quality and customer satisfaction has contributed to its success in the industry.
  10. Belaya Ptitsa Group: Belaya Ptitsa Group is one of the oldest and most well-established poultry producers in Russia, with a history dating back several decades. The company’s extensive experience, coupled with its modern production facilities, ensures the consistent supply of high-quality poultry products to the market.

The Russian poultry industry is characterized by the presence of several major players who have demonstrated excellence in production, innovation, and sustainability. The top 10 poultry producers listed in this report play a crucial role in meeting the growing demand for poultry products in Russia and contributing to the overall development of the agricultural sector.

Related: Top 10 Ukrainian Poultry Producers

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Top 10 Ukrainian Poultry Producers

The Ukrainian poultry sector is characterized by a competitive landscape comprising several key players contributing significantly to the industry’s development and expansion. As of the most recent update, the following companies stand out as top producers in the country:

Top 10 Ukrainian Poultry Producers

  1. MHP (Myronivsky Hliboproduct): MHP is a leading integrated poultry producer in Ukraine, known for its vertically integrated operations encompassing feed production, breeding, hatching, and processing.
  2. Agromars: Agromars is recognized for its extensive poultry farming operations and high-quality poultry products, catering to both domestic and international markets.
  3. Avangardco Investments Public Limited: Avangardco is a prominent player in the Ukrainian poultry industry, specializing in egg production and processing, with a focus on modern technologies and sustainable practices.
  4. Ovostar Union: Ovostar Union is renowned for its egg production and egg processing capabilities, leveraging advanced technologies to ensure product quality and food safety standards.
  5. Dniprovskiy Broiler: Dniprovskiy Broiler is a significant contributor to Ukraine’s poultry sector, focusing on broiler production and processing to meet the growing demand for poultry meat products.
  6. Poultry Farm “Dniprovskiy”: This poultry farm plays a crucial role in supplying poultry products to the Ukrainian market, emphasizing efficiency and productivity in its operations.
  7. Avis Agro Group: Avis Agro Group is involved in various agricultural activities, including poultry farming, with a commitment to sustainable practices and innovation in its production processes.
  8. Ukragrocom: Ukragrocom is a diversified agricultural company with interests in poultry production, contributing to Ukraine’s agricultural sector’s growth and development.
  9. UkrLandFarming PLC: UkrLandFarming PLC is a vertically integrated agricultural holding company with operations spanning various agricultural sectors, including poultry production, reflecting its significance in the Ukrainian poultry industry.
  10. Eurodon Group: Eurodon Group is notable for its focus on turkey production, offering a diverse range of turkey products to meet consumer preferences in both domestic and international markets.

It’s important to acknowledge that the rankings and positions of these companies within the industry may vary over time due to factors such as market dynamics, technological advancements, and regulatory changes. Thus, staying informed about the latest developments and trends in Ukraine’s poultry sector is essential for industry stakeholders and investors.

Related: Top 10 Poultry Producers in Turkey

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Top 10 poultry producers in Asia

The poultry industry in Asia has been witnessing significant growth in recent years due to increasing demand for poultry products, driven by population growth, rising disposable incomes, and changing dietary preferences. This report aims to identify and rank the top 10 poultry producers in Asia based on their production capacity, market share, and overall industry influence.

The following is a list of the top 10 poultry producers in Asia:

  1. Charoen Pokphand Foods (CPF) – Thailand: CPF is one of the largest integrated agro-industrial and food conglomerates in Asia, with significant operations in poultry production. It has a vast network of farms and processing facilities, allowing it to maintain a leading position in the market.
  2. CP Group – Thailand: CP Group, the parent company of CPF, is also a major player in the poultry industry in Asia. It operates across the entire poultry value chain, from breeding and farming to processing and distribution.
  3. Japfa Comfeed – Indonesia: Japfa Comfeed is a prominent poultry producer in Indonesia, with a diversified product portfolio that includes broilers, layers, and processed poultry products. It has a strong presence in both domestic and international markets.
  4. BRF – Brazil/Asia: BRF, a Brazilian multinational, has a significant presence in the Asian poultry market through its operations in countries like Malaysia, Singapore, and the United Arab Emirates. It is known for its high-quality poultry products and global distribution network.
  5. Suguna Foods – India: Suguna Foods is a leading poultry producer in India, specializing in broiler farming and processing. It has a wide reach across the country and is renowned for its quality products and innovative practices.
  6. Shanxi Yisheng Livestock & Poultry Breeding – China: Shanxi Yisheng is a major player in the Chinese poultry industry, with a focus on breeding and production of poultry products. It operates modern facilities and adheres to high standards of quality and safety.
  7. Yili Group – China: Yili Group, primarily known for its dairy products, also has a significant presence in the poultry industry in China. It engages in poultry farming and processing, catering to the growing demand for poultry products in the country.
  8. Cargill – USA/Asia: Cargill, an American multinational corporation, has substantial operations in the Asian poultry market through its production facilities and distribution networks. It is renowned for its commitment to sustainability and food safety.
  9. BRF – Brazil/Asia: BRF’s operations in Asia extend beyond traditional poultry markets, with a focus on expanding its presence in emerging economies like Vietnam and Thailand. It continues to invest in technology and innovation to maintain its competitive edge.
  10. Doyoo Group – China: Doyoo Group is a prominent player in the Chinese poultry industry, with a diverse range of poultry products catering to domestic and international markets. It has invested heavily in research and development to enhance its product offerings.

The poultry industry in Asia is highly competitive, with several key players dominating the market. Companies like Charoen Pokphand Foods, CP Group, and Japfa Comfeed lead the industry with their extensive operations and market presence. As demand for poultry products continues to rise in Asia, these companies are expected to maintain their positions and drive further growth in the industry.

Related: Top Poultry Producers in Scandinavia

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