The Meat & Livestock Australia (MLA) has recently released the global market snapshots for 2025, offering an updated overview of Australia’s competitive advantages and growth opportunities in key global markets. This information is crucial for industry stakeholders to stay informed about market trends and consumer insights related to Australian red meat.
Miho Kondo, MLA’s Manager of Global Market Insights, highlighted the significance of these snapshots in providing the industry with up-to-date market and consumer insights on Australia’s key global markets for red meat. The Insights and International Markets teams at MLA play a vital role in supporting efforts to boost demand and preference for Aussie red meat by understanding target consumers and market dynamics thoroughly.
In 2024, Australian red meat exports reached a record volume of over 2.2 million shipped weight tonnes, valued at a historic high of over A$20.1 billion. This meat was exported to over 100 destinations, accounting for approximately 74% of Australia’s total beef production and 78% of sheepmeat production. Looking ahead to 2025, projections anticipate a slight increase in beef exports compared to 2024 and a significant increase in mutton exports, although lamb exports are expected to decrease slightly.
The domestic Australian market remains a significant consumer of red meat, with Australians being among the world’s biggest per capita consumers of red meat. Changes in dining-out habits due to cost of living pressures have led to a shift towards more affordable options, but there is still demand for premium red meat products. There are opportunities to increase red meat consumption among Australia’s Culturally And Linguistically Diverse (CALD) communities, which are a growing segment of the population.
In the United States, increased imports of red meat from Australia in 2024 were driven by a domestic production shortage. Grassfed beef saw double-digit growth in retail due to consumer perception of it being a healthier and more natural option. The US market also saw an increase in lamb consumption across different foodservice segments to cater to changing patron demographics.
Market access to mainland China improved in 2024, with growing demand for premium red meat products despite slower economic growth. Japan remained a significant beef export market for Australia in 2024, although challenges such as inflation and slow wage growth affected consumer spending. Korea also saw strong demand for Australian beef in 2024, with a growing interest in sheepmeat as well.
Emerging markets like the Middle East and North Africa (MENA) and South-East Asia showed increasing demand for premium red meat products, driven by a young and affluent consumer base. Australia’s red meat exports to the United Kingdom saw significant growth following the Australia-UK Free Trade Agreement, with increasing demand for Australian red meat products.
Trade agreement discussions between Australia and the European Union are ongoing, with the aim of enhancing market access for Australian red meat products. The global market snapshots for 2025 provide valuable insights for industry stakeholders to navigate these dynamic market landscapes effectively.
For more information and to view all 14 global market snapshots, visit the MLA website at mla.com.au/prices-markets/overseas-markets. In today’s rapidly evolving business landscape, it is essential for organizations to adapt and embrace change in order to stay competitive and relevant. Change management is the process of helping individuals and teams within an organization transition from the current state to a desired future state in order to achieve organizational goals and objectives.
Change management is a structured approach that involves planning, implementing, and controlling change within an organization. It is essential for organizations to effectively manage change in order to minimize resistance, increase employee engagement, and ensure successful implementation of new initiatives.
There are several key principles that are essential for effective change management:
1. Clear Communication: Communication is critical during times of change. It is important for leaders to communicate the reasons for change, the benefits of the change, and the impact it will have on employees. Clear and consistent communication helps to reduce uncertainty and anxiety among employees, and fosters trust and buy-in for the change process.
2. Employee Engagement: Engaging employees in the change process is essential for successful implementation. Employees who are involved in the change process are more likely to support the change and actively participate in its implementation. Leaders should involve employees in decision-making, seek their input and feedback, and provide opportunities for them to contribute to the change effort.
3. Leadership Support: Strong leadership support is essential for successful change management. Leaders play a critical role in driving change, setting the vision and direction for the change, and providing guidance and support to employees throughout the change process. Leaders should lead by example, demonstrate commitment to the change, and provide the necessary resources and support to ensure successful implementation.
4. Change Readiness: Assessing and building change readiness is essential for successful change management. Change readiness involves assessing the organization’s capacity for change, identifying potential barriers and challenges, and developing strategies to address them. Organizations should invest in building change capabilities, providing training and development opportunities for employees, and creating a culture that is open to change.
5. Stakeholder Engagement: Engaging stakeholders is essential for successful change management. Stakeholders are individuals or groups who are affected by the change, and their support and buy-in are critical for successful implementation. Organizations should identify key stakeholders, understand their needs and concerns, and develop strategies to engage and involve them in the change process.
6. Continuous Improvement: Change management is an ongoing process that requires continuous improvement and adaptation. Organizations should regularly evaluate the effectiveness of their change management strategies, gather feedback from employees and stakeholders, and make adjustments as needed. Continuous improvement helps organizations to learn from past experiences, build on successes, and drive future change initiatives.
In conclusion, change management is essential for organizations to adapt and thrive in today’s fast-paced business environment. By following key principles such as clear communication, employee engagement, leadership support, change readiness, stakeholder engagement, and continuous improvement, organizations can effectively manage change and achieve their desired goals and objectives. Change management is a complex and challenging process, but with the right strategies and approaches in place, organizations can successfully navigate change and emerge stronger and more resilient.
