Year: 2024

Nature’s Own Announces Partnership with the Dallas Cowboys


THOMASVILLE, Ga. — Nature’s Own, America’s No. 1 selling bread brand*, announced a multi-year partnership with the Dallas Cowboys, naming the brand a Proud Partner of the Dallas Cowboys.

“As America’s leading bread brand, we are honored to forge a partnership with the iconic Dallas Cowboys,” said Tyler Cannada, brand manager for Nature’s Own. “We look forward to collaborating with one of the world’s most esteemed sports franchises to create authentic and unforgettable experiences for fans.”

Kicking off the partnership’s first year, Nature’s Own will host a VIP tailgate party at AT&T Stadium on Sept. 22 against the Baltimore Ravens. Offering one lucky winner and their guest the chance to attend, Nature’s Own and the Dallas Cowboys have launched a sweepstakes, encouraging fans to join the fun by entering to win a grand prize trip to the game on Sept. 22. The prize will include two game tickets along with complimentary access to the VIP tailgate and parking. The exclusive tailgate will feature bites and brews on behalf of Nature’s Own, along with photo opportunities and interactive games for those select attendees. The sweepstakes is live now until Aug. 26, 2024.

Nature’s Own will also be hosting a branded pop-up at the AT&T Plaza at AT&T Stadium before the game and inviting fans to come by for the opportunity to win prizes and branded swag.

In addition, fans can swing by participating retailers throughout Texas and Oklahoma to find Nature’s Own and Dallas Cowboys branded displays featuring another upcoming sweepstakes where consumers can enter for a chance to win Dallas Cowboys season tickets for 2025. Visit NaturesOwnBread.com/Tickets beginning September 6, 2024.

“Our goal is to elevate the game day experience by making Nature’s Own Perfectly Crafted Buns the cornerstone of unforgettable tailgates,” says Krystle Farlow, director of brand management for Nature’s Own. “Through innovative activations and engaging campaigns, we hope to increase brand awareness and solidify Nature’s Own as the ultimate choice for tailgating season.”

For more information, visit www.NaturesOwnBread.com or follow along on Instagram, Facebook  and Twitter.

About Nature’s Own
Upholding a commitment to quality, Nature’s Own Bread emphasizes freshness and irresistibly soft texture, maintaining standards that were first introduced by Flowers Foods (NYSE: FLO) in 1977. Today, Nature’s Own is America’s number one selling loaf bread brand* – known for providing a variety of products with no artificial preservatives, colors or flavors and high fructose corn syrup. The brand offers a delicious selection of fresh, soft variety breads, buns, rolls and more. Learn more at www.naturesownbread.com. *Circana loaf dollar sales latest 52 weeks ending 07-7-24.





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Tyson Foods appoints new CFO, replacing company heir

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Tyson Foods named a new chief financial officer on Thursday, replacing heir John R. Tyson, who was suspended earlier this summer after he was arrested for driving while intoxicated.

The meat giant on Thursday appointed Interim CFO Curt Calaway to take over the position permanently. Tyson remains with the company but is currently on health-related leave, according to a release.

Tyson, a great-grandson of the company’s founder, had the executive role for nearly two years. He was suspended in June after he was arrested in what was the second alcohol-related incident in his tenure as CFO.

In July, Tyson pleaded not guilty to multiple charges including DWI and careless driving, the Arkansas Democrat-Gazette newspaper reported.

Calaway has been with Tyson Foods since 2006, holding various financial leadership roles throughout his career. He was CFO for Tyson’s prepared foods business, where he oversaw M&A and corporate development efforts.

“Curt is a proven leader with deep industry knowledge and a wealth of experience in financial strategy and reporting,” Donnie King, Tyson president and CEO, said in a statement. “I am confident Curt will continue to help drive our operational excellence and shareholder value.”

The Springdale, Arkansas-based company posted strong profits in its latest quarter, following “a remarkable turnaround” in its chicken and pork businesses driven by operational efficiencies and lower feed costs, King said in an August investor call.

Adjusted operating income totaled $491 million in the third quarter, up 174% over last year, after the company shuttered nine processing plants. According to its earnings report, Tyson is bullish on profits for the rest of the year.



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Betty Crocker gets magical with ‘Wicked’-themed color-changing baking kits

In celebration of Universal Pictures’ upcoming film adaptation of Wicked, the beloved musical that has thrilled and delighted audiences for two decades, Betty Crocker is debuting two new Wicked-inspired treats – its first-ever “mix-to-reveal” kits for cookie dough pops and cupcakes.

Fans will get to experience the magic of Wicked with these mixes. Since pink goes good with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a green treat like Elphaba or a pink treat like Glinda.

“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new Wicked film,” says Jenny Jonker, Betty Crocker brand experience manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”

Additionally, fans can find six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake, and cookie mix, as well as frosting, is packaged in special Wicked-themed boxes and features fun recipes that combine two baking mixes for one treat, including:

  • Fantabulous Brookie – Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix
  • Thrillifying Cupcake – Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix
  • Outstandiful Cookie Pie – Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting

Betty Crocker Wicked-themed “mix-to-reveal” kits for cookie dough pops and cupcakes are available at retailers nationwide for a suggested retail price of $5.98.



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Pernod Ricard’s “normalising” FY24 – 6 key takeaways

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Slim Chickens franchisee adding 12 units to portfolio

Slim Chickens has inked a deal with second-generation franchisee Slims Midwest, which owns 23 Arby’s locations in Eastern Michigan, to open 12 locations in several counties in Michigan and Northern Ohio.

The group, which plans to introduce Slim Chickens to Jackson, Monroe, Saginaw and the Toledo Area in Northern Ohio, will open its first location in the latter half of 2025.

“We have been looking to diversify our portfolio, and Slim Chickens stood out as a great fit for us due to its strong brand reputation, unique market presence and high-quality offerings,” a representative from Slims Midwest said in a company press release. “The brand’s emphasis on quality, consistency and speed aligns perfectly with what we know consumers in the Midwest are looking for. We are excited to bring this stand-out chicken concept to our communities and expand our business portfolio with Slim Chickens.”

The better-chicken brand has over 280 locations in the United States, Turkey and the United Kingdom.

“We are thrilled to continue to see our name extend further in the Midwest region and are looking forward to how the group continues to thrive in their community with stores in Michigan and Northern Ohio,” Jackie Lobdell, Slim Chickens VP of franchise development, said in the release. “We are so thankful for operators like them who are dedicated to sharing our Southern hospitality and cooked-to-order chicken tenders with more members of the community.”

Slim Chickens has experienced a 70% restaurant growth over the last three years, a nearly 40% increase in same-store sales over the last four years and has reached an AUV of $3.8 million.



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WCMA meeting to cover dairy industry labor challenges

MADISON, WIS. – With labor challenges persisting in the dairy processing industry, the Wisconsin Cheese Makers Association (WCMA) aims to bring professionals together and generate more solutions.

WCMA announced that its Sept. 12 workforce and education committee meeting will focus on connecting those in the industry to share their thoughts in an effort to forge actionable strategies.

Rebekah Sweeney, WCMA’s senior director of programs and policy, said she anticipates a day of insightful discussions and emphasized that all interested professionals in the dairy processing industry are welcome to attend the hybrid meeting.

“Hearing directly from WCMA members about the workforce challenges they face each day is critical to crafting meaningful advocacy strategies and useful tools,” Sweeney said.

The trade association shared that the meeting will feature an expert panel, including Jeff Pertl, secretary-designee for the Wisconsin Department of Children and Families; and Rebecca Giroux, community and economic development officer at the Wisconsin Housing & Economic Development Authority.

In-person attendees for the meeting, hosted at the Novonesis corporate headquarters in Milwaukee, may also get a tour of the facility, as well as a human resources discussion from the company’s leaders.

The hybrid session will offer presentations on the labor outlook and address barriers to employment, such as childcare, housing access and affordability, immigration restrictions, and workforce training challenges. The agenda also calls for small group discussions to identify necessary tools and policy changes.

Registration information and a detailed agenda are available on WCMA’s website.



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Tim Hortons Launches Six Nutella Items

TORONTO — Tim Hortons has launched its new seasonal lineup featuring a Nutella chocolate hazelnut twist on class menu items. 

The seasonal debut includes a Dream Cookie with Nutella, a Dream Doughnut with Nutella, a croissant with Nutella, a latte with Nutella, an Iced Capp with Nutella and a Cold Brew with Nutella.

“Nutella offers a unique taste that Canadians know and love, so we wanted to combine some of our iconic Tims beverages and baked goods to create the ultimate seasonal combination,” says Carolina Berti, VP of Category and Innovation for Tim Hortons.

Also returning this fall are the Pumpkin Spice latte, Pumpkin Spice Iced Capp and Pumpkin Spice Muffin.



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Birds Eye launches ‘biggest re-design in a decade’



This new look for the brand will help make Birds Eye’s products more uniform, positioning the brand’s red leaf logo at the top of packs to serve ‘as a beacon’ in store for each category across the range.

Products will be described simply, displaying a clear hierarchy of claims which are a priority to shoppers – such as cooking times, nutritional information, recyclability guidance and sustainability claims.

‘More than visuals’

Jim Shearer, marketing director at Birds Eye, said: “A great packaging design is more than visuals, it’s about showcasing how frozen food can provide households with a convenient, nutritious and delicious range of food across multiple different meal occasions. ​

“Our new packaging design gives us a fantastic opportunity to communicate our quality and the benefits of the category even more clearly to our shoppers and to help them reappraise the frozen food aisle.”​

Bird Eye’s new packaging will also feature NaviLens technology on front of pack to help improve accessibility for the blind or partially sighted. Consumers can download a companion app that can get information from optical codes which is then presented both visually, audibly and though haptics – effectively though touch.  

New technology

The adoption of the technology follows fellow Nomad Foods brand, Aunt Bessie’s, who, in 2022 became the first frozen brand in the world to implement NaviLens codes on pack.

“Introducing NaviLens technology to our Birds Eye packaging is another important step in making our products more accessible to more people,”​ Shearer added. “We’ve seen the impact that the NaviLens app has made to our Aunt Bessie’s’ shoppers and we’re delighted that we have now been able to bring the technology to our Birds Eye brand.”​

This month has seen a number of food and drink manufacturers launch new looks for their brands​​ – Hobgoblin has a new brand identity, while Nim’s Fruit Crisps has been renamed as Nim’s…Naturally.

Meanwhile, Nomad Foods has confirmed the appointment of Steven Libermann as group executive president.​​



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Tyson Foods Names New CFO

Tyson Foods, Inc. has named Curt Calaway as chief financial officer, effective immediately. 

Calaway has been with the company since 2006, most recently serving as interim chief financial officer. Calaway will report directly to Donnie King, president and chief executive officer of Tyson Foods.

Calaway has nearly 30 years of experience in finance, audit and accounting. Prior to being named interim CFO, Calaway served as the CFO for Tyson Foods’ Prepared Foods Business Unit and was also responsible for the company’s mergers and acquisitions (M&A) and corporate development efforts. Calaway served as senior vice president of finance and treasurer, where he led investor relations, treasury, corporate finance, corporate financial planning & accounting, M&A, corporate development, and supply chain finance. Calaway has held various leadership roles with the company during his 18-year tenure, including controller, chief accounting officer and vice president of audit and compliance.

“Curt is a proven leader with deep industry knowledge and a wealth of experience in financial strategy and reporting,” King says. “I am confident Curt will continue to help drive our operational excellence and shareholder value.”

Calaway succeeds John R. Tyson, who remains with the company but is currently on health-related leave.



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Bidfood opens depot in Cornwall

Bodmin, UK: Food wholesaler Bidfood has opened a 15,000sq ft depot in Bodmin, Cornwall, in a bid to ease the pressures on its Lee Mill depot in Devon. The company says the new site will cut delivery miles.

Bidfood is using vans initially for online deliveries to complement the road network in Cornwall and North Devon, with the aim of operating HGVS once the company has secured an ‘O’ licence for the site.

Richard Dow, business unit director for Chepstow, Swansea and Lee Mill, said: “As part of our strategy to grow sales and deliver service excellence to our customers, we’re always reviewing our infrastructure and where we can expand the local depot network.

“With that in mind, we recognised the opportunity to improve in the south west and I’m incredibly excited to assemble this new team to provide an even better service to the Devon and Cornwall area.”



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