Martina Müller Appointed Managing Director of FrieslandCampina Iberia, Italy, and France

Martina Müller takes on the role of managing director at FrieslandCampina Iberia, Italy, and France, focusing on expanding the business in key markets and enhancing sustainability efforts.


Introduction: Martina Müller Takes Leadership of FrieslandCampina in Key European Markets

FrieslandCampina, one of the largest dairy companies in the world, has announced the appointment of Martina Müller as the new managing director for Iberia, Italy, and France. Starting her role in October, Müller brings a wealth of experience to the table, having successfully driven strategic partnerships with major clients such as McDonald’s and Burger King in her previous role at FrieslandCampina Professional. With this new appointment, Müller is tasked with further expanding FrieslandCampina’s footprint across these critical European markets.


A Proven Leader in the Dairy Industry

Müller’s background showcases her expertise in business administration and strategic marketing, gained from over 19 years of experience working with major multinational companies. Having studied at IE Business School and London Business School, her educational background laid a strong foundation for her career in global companies like Mondelez, Pepsico, and Reckitt-Benckiser.

At FrieslandCampina, Müller previously served as the commercial director QSR and coffee & tea for the professional division, where she was responsible for managing key accounts and fostering long-term partnerships that have significantly benefited the company. Her success in this role positioned her well for her new responsibilities as managing director of FrieslandCampina’s operations in Iberia, Italy, and France.


Strategic Focus: Operational Efficiency and Market Expansion

In her new position, Müller will focus on several key areas to ensure the continued success and growth of FrieslandCampina in the region. These include:

1. Enhancing Operational Efficiency

One of Müller’s primary objectives is to improve operational efficiency across the company’s supply chain and distribution networks in the Iberian Peninsula, Italy, and France. By streamlining processes, Müller aims to ensure that FrieslandCampina remains competitive in the fast-paced dairy industry.

2. Expanding Presence in Strategic Channels

Another important focus for Müller will be the expansion of FrieslandCampina’s presence across multiple distribution channels. She will work to strengthen the company’s market positioning in retail, foodservice, and professional markets by building on established brands such as Millán Vicente, Recién Cortado, Castillo de Holanda, and Campina in the cheese segment.

FrieslandCampina is already a trusted supplier for major retail chains across Southwest Europe, and Müller’s role will involve consolidating this presence while also identifying new growth opportunities in the region.

3. Adapting to Changing Market Demands and Sustainability Trends

Müller will also prioritize adapting FrieslandCampina’s business strategies to changing market demands and growing consumer interest in sustainability. As part of a company that has long been committed to sustainable dairy production, Müller will be tasked with ensuring FrieslandCampina’s operations align with the latest environmental and social governance (ESG) standards.

She is expected to lead initiatives that will contribute to FrieslandCampina’s overarching goal of becoming a climate-neutral company by 2050.


FrieslandCampina’s Presence in Southwest Europe

FrieslandCampina boasts a robust portfolio in Southwest Europe, where the company operates several well-known brands across different dairy categories. Among the most recognized brands are:

  • Millán Vicente, Castillo de Holanda, Recién Cortado, and Campina in the cheese category.
  • Debic, which supplies creams and butters for professional chefs and foodservice operators.
  • Chocomel, a popular milkshake brand known for its rich, chocolatey flavor.
  • Valess, a meat alternative product that caters to the growing demand for plant-based foods.

Through these brands, FrieslandCampina has solidified its position as a leader in the dairy and foodservice industries, and Müller’s leadership will be instrumental in driving the company’s future success.


Strategic Partnerships and Innovation

One of Müller’s key strengths is her ability to build and maintain strategic partnerships, a skill she honed in her previous role managing large accounts at FrieslandCampina Professional. Her success in collaborating with McDonald’s, Burger King, and other major foodservice operators has had a lasting impact on the company’s growth.

In her new role, Müller will likely continue to leverage her strategic expertise to foster partnerships that align with FrieslandCampina’s growth objectives. This approach will be essential as the company seeks to expand its product offerings and enter new markets across Europe.


Looking Ahead: The Future of FrieslandCampina Under Müller’s Leadership

As FrieslandCampina moves forward under Martina Müller’s leadership, the company is well-positioned to continue its expansion in Iberia, Italy, and France. With Müller’s proven track record in business administration, marketing, and strategic partnerships, FrieslandCampina will focus on enhancing operational efficiency, growing its presence in key distribution channels, and adapting to emerging sustainability trends.

The dairy industry is evolving rapidly, with consumers demanding healthier, more sustainable options. Müller’s expertise in understanding these trends will be crucial in guiding FrieslandCampina’s strategy, ensuring the company remains a leading player in the global dairy market.


Conclusion: A New Chapter for FrieslandCampina

Martina Müller’s appointment as managing director of FrieslandCampina Iberia, Italy, and France marks a significant milestone for the company. Her extensive experience, strategic vision, and focus on operational efficiency will drive the company’s growth in these vital regions. As FrieslandCampina continues to expand its presence in Southwest Europe, Müller’s leadership will be key in navigating the complexities of the market and adapting to the ever-evolving demands of consumers.

Eriez Names Todd Loudin as VP of Global Sales

Eriez has appointed Todd Loudin as vice president of global sales. 

In this role, Loudin will leverage his expertise to drive revenue growth and enhance Eriez’s global market presence. 

With more than three decades of experience in international business and sales management, Loudin has a track record of success. He most recently held a senior executive position at Valmet, a global leader in flow control solutions, where he expanded market share and strengthened customer relationships.  

As part of the Eriez executive leadership team, Loudin will apply his understanding of international sales dynamics and pipeline management to advance Eriez’s efforts to diversify its business worldwide.  

“We are proud and excited to welcome Todd to the Eriez team,” says Eriez President and CEO Jaisen Kohmuench. “Todd’s visionary leadership will be integral to our work to more closely unify and better support our 12 global subsidiaries across six continents. We are confident that Todd’s contributions will have a positive impact on shaping Eriez’ future and elevating the organization.” 

Loudin earned a bachelor’s degree in marketing and business from Kent State University and an executive MBA from Loyola University Maryland. Throughout his career, Loudin has been engaged in prominent professional organizations, including serving on the International Society of Automation (ISA ANSI) Standards Committee for more than 12 years.



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Wenzel’s Farm Introduces Venison Snack Sticks

Wenzel’s Farm is now offering Venison Snack Sticks in three varieties: Original, Teriyaki and Jalapeno Cheddar.

All of Wenzel’s Farm Venison Snack Sticks are gluten-free and made with grass-fed venison.

“We are really excited as a company to be launching the new Wenzel’s Farm Venison Snack Stick line, says Wenzel’s President Mark Vieth. “We can provide a product consumers have a demand for at a great price. This product’s packaging brings forward the elements of our main line of products with a simpler, cleaner look.”

The Venison Snack Sticks will come in a single-serve, 1.5-oz. package and have a suggested retail price of $2.49.

Wenzel’s Farm offers 14 beef snack stick varieties and five varieties of jerky, all of which are crafted in small batches using premium cuts of meat and are naturally hard wood smoked.



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Samyang Corporation Constructs Allulose Plant

Samyang Corporation has completed construction of Korea’s largest allulose plant and is accelerating its expansion of market share for alternative sweeteners both domestically and internationally.

The company held a groundbreaking ceremony at the specialty plant. The ceremony was attended by Ulsan City Deputy Mayor for Administrative Affairs Seung-dae Ahn, Ulsan City Council Member In-seop Bang, Samyang Corporation Vice Chairman Ryang Kim, Vice Chairman Won Kim, Samyang Packaging Vice Chairman Jeong Kim, and Samyang Corporation CEO Nag-hyun Choi, which proceeded with an opening declaration, a progress report, congratulatory addresses and a commemorative performance.

Located in Nam-gu, Ulsan, the specialty plant consists of two buildings: one for allulose production and the other for prebiotics. This facility, constructed with an investment of approximately KRW 140 billion ($105 million), spans a total floor area of 22,150 sq. mt. and has an annual production capacity of 25,000 tons.

Notably, the allulose plant has an annual production capacity of 13,000 tons, more than four times larger than the previous capacity, making it the largest in the country. The plant is equipped to produce both liquid and crystalline allulose, the latter being particularly advantageous for export.

With the completion of this facility, Samyang has solidified its position as the No. 1 company in the domestic allulose market. Given that there are only two companies in South Korea capable of manufacturing allulose, Samyang aims to strengthen its market dominance through swift market penetration.

Allulose, a rare sugar found in the natural world, is an alternative sweetener that is about 70% as sweet as sugar but contains zero calories. The U.S. Food and Drug Administration (FDA) excluded allulose from the total and added sugars labeling on processed foods in 2019, as it has virtually no calories. It offers a sweetness comparable to fructose and has the added benefit of creating a flavor similar to sugar through a caramelization reaction when heated. As a result, it is considered a next-generation alternative sweetener.

Development of liquid allulose was accomplished with Samyang Corp’s proprietary enzyme technology in 2016, followed by the launch of mass production in 2020. In that same year, the company obtained the Generally Recognized as Safe (GRAS) certification from the U.S. Food and Drug Administration (FDA).

Samyang Corporation plans to leverage the specialty plant as a strategic base to propose differentiated solutions by linking allulose and prebiotics, thereby expanding its market reach into North America, Japan, Southeast Asia and beyond. The company is already on the verge of securing Novel Food approval in Australia and New Zealand, signaling a tangible path toward market expansion. Through these efforts, Samyang aims to more than double the revenue share and overseas sales ratio of its specialty business by 2030.

“We have successfully completed the phased construction plan of the comprehensive specialty plant to strengthen our specialty business strategy,” Choi says. “With the establishment of the largest allulose plant in Korea, we are committed to enhancing our competitiveness in the domestic and international alternative sugar markets. This specialty plant will serve as a growth engine for the next 100 years of Samyang Group’s food business and will become a core base for providing health and wellness value to our customers both domestically and globally.”

Meanwhile, the prebiotics plant produces resistant dextrin and fructo-oligosaccharide powder. Resistant dextrin is a soluble dietary fiber and a health functional food ingredient known for its benefits in promoting normal bowel movements, controlling post-meal blood sugar spikes and improving blood lipid levels. Fructo-oligosaccharide, another type of health functional food ingredient, supports the growth of beneficial intestinal bacteria and aids in bowel regularity.



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