In today’s retail landscape, enhancing buyer choice is crucial for driving success. An omnichannel strategy that incorporates a Store Locator allows customers to seamlessly transition between browsing products online and making purchases in-store. This convenience not only enhances the overall shopping experience but also improves customer satisfaction and loyalty. By bringing the product discovery functionality directly into a brand’s Product Detail Pages (PDPs), any customer concerns about their preferred fulfillment method can be addressed.

When it comes to running a retail ecommerce strategy with the precision and personal touch of a digitally native direct-to-consumer (DTC) brand, there is a powerful opportunity to deepen customer relationships and gain critical sales insights. Shoppable tools play a key role in helping DTC brands grow and thrive.

Direct-to-Consumer (DTC) sales strategy involves eliminating the middleman and selling directly to customers. This approach revolutionizes retail through online stores and subscription-based sales, allowing brands to connect directly with their audience. In a North American CPG market valued at $2 trillion, leading brands like Coca-Cola and L’Oréal must differentiate themselves in a competitive field.

While embracing DTC can be exciting, it also comes with challenges. Efficient logistics for shipping, tracking, and customer service are essential, as well as meeting high sustainability standards for packaging. Emerging brands must also build trust with consumers and engage shoppers through effective marketing tactics.

There are two key advantages of DTC for CPG brands:

1. Complete control over consumer interactions: Operating in a DTC model gives companies exceptional control over the customer experience, allowing for customization of every interaction to align with brand identity and values. Centralizing purchases through their own website helps avoid technical issues that could frustrate customers and hinder sales, creating a seamless, curated customer journey.

2. High customer lifetime value: Customer lifetime value is critical for sales velocity and brand loyalty, especially for CPG items that need frequent replacement. DTC businesses have the opportunity to generate higher customer lifetime value compared to those relying on traditional retail channels. Establishing a direct relationship with customers allows brands to nurture long-term connections, leading to increased repeat purchases and customer loyalty.

Pear is dedicated to providing actionable insights to Consumer Packaged Goods (CPG) brands by offering click-level sales data from over 40 major retailers, including Walmart, Target, Weis Markets, Price Chopper, and more. This data allows brands to track every step of the retail ecommerce funnel and understand which retailers, platforms, products, geographic locations, audiences, and creative strategies are succeeding.

With Pear’s tools, brands can seamlessly integrate shoppable ecommerce while building their DTC business. Shoppable solutions like a “where-to-buy” tool and Shoppable PDPs are essential building blocks for a successful Direct-to-Consumer (DTC) business. Brands like Camille Rose have proven the effectiveness of shoppable solutions in driving DTC success.

In conclusion, leveraging an omnichannel strategy, embracing DTC principles, and utilizing shoppable tools are key components for retailers and CPG brands looking to drive success in today’s competitive market. By focusing on enhancing customer choice, building strong relationships, and gaining valuable insights, brands can thrive in the evolving retail landscape.