Godrej Tyson Foods Ltd. (GTFL), a collaboration between Godrej and Tyson Foods, aims for double-digit growth in FY24, focusing on processed and branded products such as ‘Real Good Chicken’ and ‘Yummiez.’

Godrej Tyson Foods: Driving Growth in Processed and Branded Products

Achieving Milestones: Revenue and Volume Growth

GTFL celebrates surpassing ₹1,000 crore turnover with a 28% revenue increase, maintaining a 16% year-on-year volume growth for its branded products in FY24.

Strategic Shift: From Poultry Trading to Brand Focus

Emphasizing profitability, GTFL scales back on poultry trading to concentrate on branded businesses, witnessing sustained growth in its branded segments.

Innovations and Product Expansion

Responding to market demand, GTFL introduces Crispy Fried Chicken under the Yummiez brand, tapping into the burgeoning fried chicken category with convenient at-home options.

Consumer Trends Driving Growth

The surge in demand for ready-to-cook and value-added chicken products propels GTFL’s growth trajectory, aligning with evolving consumer preferences and convenience-driven choices.

Market Penetration and Pricing Strategy

With frozen foods penetration below 5%, GTFL adopts a sachet strategy to enhance accessibility, offering protein-rich options like chicken sausages at affordable price points.

Expansion Plans: Domestic and International Reach

GTFL targets expansion in existing markets and unexplored regions, investing in freezers and doubling its footprint. Additionally, the company accelerates exports, seeding its Yummiez brand in new markets like Bangladesh and Singapore.

Related: Tyson Foods’ Strategic Recovery in Foodservice Sector

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