Aquaculture giant SalMar unveils a groundbreaking initiative, the “Salmon Living Lab,” fostering collaboration and innovation across the salmon industry.

Collaboration for Progress

SalMar invites industry leaders to join its “Salmon Living Lab,” aimed at fostering collaboration and knowledge sharing among various stakeholders. Cargill, a global food corporation, becomes the initiative’s inaugural partner.

Addressing Industry Challenges

Gustav Witzøe, SalMar’s founder, underscores the pressing need to confront industry challenges. Despite past successes, increasing fish mortality, welfare concerns, and rising feed conversion ratios highlight critical gaps in knowledge about salmon, the industry’s cornerstone.

Financial Commitment to Innovation

SalMar pledges a substantial investment of NOK 500 million to kickstart the initiative, demonstrating its dedication to driving positive change. Future costs will be shared among participating parties, yet specifics regarding contributions and the center’s location remain pending.

SalMar’s Extensive Industry Involvement

As the world’s second-largest Atlantic salmon farmer, SalMar plays a pivotal role across the salmon value chain, encompassing genetics, egg production, processing, and more. This comprehensive involvement positions SalMar as a key player in shaping the industry’s future.

Partnership with Cargill

Cargill, a longstanding partner of SalMar, lauds the Salmon Living Lab as a testament to their enduring collaboration. Helene Ziv-Douki, Cargill Aqua Nutrition President, emphasizes the potential for joint efforts to enhance animal welfare and foster sustainable industry growth.

Driving Animal Welfare and Sustainability

The partnership between SalMar and Cargill aims to drive meaningful impact by addressing pressing industry challenges. Through collaborative initiatives like the Salmon Living Lab, they strive to advance animal welfare standards and promote sustainable growth in the aquaculture sector.

Collective Action for Industry Progress

In a rapidly evolving industry landscape, collaboration emerges as a cornerstone for addressing shared challenges. The Salmon Living Lab sets the stage for collective action, uniting industry leaders in a concerted effort to overcome obstacles and drive positive change.


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