In the ever-evolving world of snacks and treats, brands are constantly pushing boundaries and innovating to connect with modern consumers. From Doritos’ square chips for the Minecraft Movie tie-in to KIND embracing Gen Z’s self-care trend of “bed rotting,” the snack industry is full of exciting developments. Leading the charge is Kellanova, with over 15 edgy new snacks, and Higgidy’s collaboration with Judi Love on a Caribbean-inspired pie. Add in Post Malone’s OREO collaboration and Ferrero’s Nutella Dispenser giveaway, and it’s clear that brands are going all out to create unforgettable experiences for snackers.
Doritos has taken a bold step by transforming its iconic triangular chips into squares for its partnership with the upcoming Minecraft Movie. The limited-time collaboration offers new flavors, on-pack promotions, and a chance to win big prizes. Alongside this, they have introduced two new limited edition flavors inspired by Minecraft characters.
Kellanova is shaking up the snack game with a lineup of over 15 new products for 2025. These snacks are designed to cater to evolving consumer preferences for indulgent and fun snacks. The lineup includes a variety of products from Pringles to Cheez-It to Rice Krispies Treats, all designed to offer exciting experiences across the sweet and salty spectrum.
Brakes, a UK foodservice wholesaler, has introduced the Enchanted Bakery range, a premium collection of handmade tray cakes that promise a superior taste and presentation experience. The range includes six SKUs and is aimed at businesses looking to elevate their dessert offerings.
Post Malone has collaborated with OREO to create a limited edition cookie featuring a unique swirled crème flavor and custom embossments designed by the music superstar himself. The cookies are set to hit stores in the US, offering fans a chance to enjoy a one-of-a-kind OREO experience.
KIND Snacks is celebrating the self-care trend of “bed rotting” with a sweepstakes and the launch of the KINDest Bed Rotting Essentials Kit. The brand has partnered with Bravo’s Summer House stars Ciara Miller and Amanda Batula to promote the message of empowerment and self-care through their products.
Ferrero Foodservice is inviting UK bakers, chefs, and foodservice operators to celebrate World Nutella Day with an all-new Nutella Manual Dispenser. The dispenser is designed to make it easier to top and fill baked goods with Nutella, offering perfect portioning and reducing waste.
Higgidy has collaborated with comedian and presenter Judi Love to create a limited-edition pie that combines Caribbean flavors with Higgidy’s culinary expertise. The Braised Beef and Butter Bean Pie is a rich and flavorful treat available exclusively at Sainsbury’s.
In conclusion, the snack industry is constantly evolving to meet the changing preferences and trends of modern consumers. With innovative collaborations, exciting new products, and unique experiences, brands are going all out to create a snack lineup for 2025 that is truly unstoppable.
