Gayo Azul, the Hispanic cheese brand with Dutch influences, has recently introduced a new Queso Fresco variety that has quickly become a top choice in the Hispanic cheese category. Josh Rosen, brand manager for Gayo Azul, shared that the brand, owned by FrieslandCampina Dairy North America, has been experiencing strong demand at retail. According to Circana research, over one-third of shoppers purchased Hispanic cheese within a three-month period in the latter half of 2024, with the category seeing more than 20% growth over the past two years.

Among the popular offerings from Gayo Azul are Cotija, Queso Blanco, and Queso Para Freir. Cotija is a firm and crumbly Mexican aged cow’s milk cheese with a sharp, slightly salty flavor, perfect for dishes like enchiladas, tacos, and street corn toppings. Queso Blanco, on the other hand, is a white cow’s milk cheese with a slightly salty and mild flavor. Its young age gives it a creamy yet crumbly texture that holds up well when grilled. Lastly, Queso Para Freir is a white cow’s milk cheese with a slightly salty, mild flavor that is known for its higher melting point, making it ideal for frying, sandwiches, and baked dishes.

Rosen emphasized that the growth in demand for Gayo Azul cheeses is driven by the increasing popularity of Hispanic flavors and cooking styles. The brand is committed to staying abreast of market trends to meet consumer preferences. Their focus is on providing high-quality Hispanic-style cheeses that enhance the authenticity and versatility of everyday cooking and entertaining.

Gayo Azul cheeses are characterized by a firm texture and a subtly salty, mild flavor profile. Renowned for their high melting point, these cheeses soften beautifully when cooked. The blend of Hispanic and Dutch traditions in Gayo Azul cheeses sets them apart and gives them a unique appeal.

In conclusion, Gayo Azul’s commitment to offering high-quality Hispanic-style cheeses that cater to the evolving tastes of consumers has positioned them as a leader in the Hispanic cheese category. With their range of flavorful and versatile cheeses, Gayo Azul continues to delight customers and bring a touch of authenticity to a variety of dishes. Whether it’s the sharpness of Cotija, the creaminess of Queso Blanco, or the meltability of Queso Para Freir, Gayo Azul cheeses are sure to elevate any culinary experience.