Fall Creek Farm & Nursery, Inc., a prominent international blueberry breeding and nursery company, recently announced a series of leadership transitions aimed at propelling the company into its next phase of growth and innovation. These changes are strategically designed to ensure the continued success and expansion of Fall Creek under new leadership.
Effective immediately, Cort Brazelton will assume the role of acting president and CEO, overseeing the day-to-day operations of the company. The Fall Creek board of directors has initiated a search for a new CEO to lead the organization into the future. Once a new CEO is appointed, Brazelton will transition to a strategic role on the board, focusing on his responsibilities as an engaged shareholder.
As part of the leadership transition, Kevin Murphy, a long-serving board member and former CEO of Driscoll’s, will take on the role of executive chair of the board starting on Jan. 15, 2025. Murphy will provide strategic guidance and direction as Fall Creek continues to strengthen its global presence and pursue its ambitious growth goals under the ownership and stewardship of the Brazelton/Aust family.
Meanwhile, Amelie Aust, who is stepping down as executive chair, will remain actively involved as a board member and shareholder. She will collaborate with Brazelton to shape the company’s future direction and ensure continuity in leadership.
Oscar Verges, who has served as co-CEO since 2020 and as COO since 2016, will be stepping down from his role. Verges has played a crucial role in driving Fall Creek’s growth, expanding its global market reach, and implementing regional leadership structures to better serve local and international customers.
Kevin Murphy, the incoming executive chair, expressed his excitement about Fall Creek’s potential and the opportunities that lie ahead for the company. He emphasized his eagerness to contribute to the business’s growth and development in this new chapter.
Cort Brazelton, the acting president and CEO, reiterated the family’s commitment to Fall Creek’s long-term success and expressed confidence in Kevin Murphy’s leadership capabilities. He welcomed Murphy into his new role and expressed optimism about achieving the company’s ambitious goals under his guidance.
The leadership transitions at Fall Creek signify a strategic shift towards continued growth, innovation, and global expansion. The company remains dedicated to delivering high-quality products and services to its customers while staying true to its core values and mission.
In conclusion, the changes in leadership at Fall Creek Farm & Nursery, Inc., mark an important milestone in the company’s evolution. With a new CEO on the horizon and experienced leaders guiding the way, Fall Creek is poised for a successful future filled with growth, innovation, and continued excellence in the blueberry breeding and nursery industry.