DecoPac is thrilled about the increasing adoption of its Celebration IQ Online Cake Ordering Platform in In-Store Bakeries (ISBs), as announced by John Gardner, the vice president of global marketing.
The CelebrationIQ platform allows consumers to easily send a photo from their phone directly to DecoPac’s PhotoCake decorating system. This innovative feature has attracted major retailers to participate in providing a personalized cake ordering experience for consumers, while also streamlining the administrative tasks for decorators. This allows decorators to focus more on their craft, enhancing efficiency and customer satisfaction.
Once the photo is delivered via CelebrationIQ, PhotoCake offers a variety of options to simplify the decorating process. While PhotoCake is well-known for its ability to apply personalized photos to cakes, it also offers a wide range of quick and easy cake designs that can be printed on edible media and applied to cakes. Additionally, it provides decorators with design solutions that enable them to decorate a cake in under 10 minutes, making the process faster and more efficient.
The technology behind PhotoCake is designed to make the work of in-store bakeries easier and more effective, especially considering the challenges they face, such as labor shortages. Gardner emphasized the importance of providing decorators with solutions that combine technology and ease of decorating to help them manage multiple tasks while fulfilling custom cake orders.
In addition to simplifying the decorating process, DecoPac also supports ISBs by offering access to popular licensed cake decorations, including designs featuring beloved characters like Bluey, Minecraft, and Wicked. This allows retailers to provide a wide range of options to customers, further enhancing their cake customization experience.
Retailers are increasingly recognizing the benefits of transitioning to labor-saving and efficiency-boosting solutions like those offered by DecoPac. Gardner noted that the demand for personalized cakes is growing, driven by consumer preferences for expressing themselves through cake designs that range from glamorous and glitzy to featuring licensed characters or personalized messages.
Overall, DecoPac’s Celebration IQ Online Cake Ordering Platform and PhotoCake decorating system are revolutionizing the way cakes are personalized and decorated in ISBs. By leveraging technology and innovative design solutions, DecoPac is empowering decorators to create unique and customized cakes efficiently, meeting the evolving demands of consumers and retailers alike.