Church’s Texas Chicken, a renowned fast-food chain, recently announced the appointment of Navin Sharma as its Chief Marketing Officer (CMO), to succeed the retiring EVP and CMO, Natalia Franco. Alongside this key leadership change, the brand also introduced Alisa P. Cleek as the Chief Legal Officer and Corporate Secretary. These strategic moves were detailed in a recent press release from the company.
Navin Sharma will be responsible for overseeing brand marketing, digital strategies, and advertising efforts at Church’s Texas Chicken. Prior to joining the fast-food chain, Sharma co-founded Datacraft Advisors, a specialized marketing and digital advisory firm. With a wealth of experience in the restaurant industry, Sharma has held significant roles such as Chief Commercial Services Officer at Inspire Brands, Inc., and Senior Vice President of Insights, Analytics, and Digital at Arby’s Restaurant Group.
On the other hand, Alisa P. Cleek, the newly appointed Chief Legal Officer and Corporate Secretary, comes to Church’s from Hooters of America, where she held a similar role with oversight for legal, human resources, risk management, loss prevention, real estate, compliance, and licensing. Cleek’s background also includes serving as an equity partner and practice group leader at the national law firm of Taylor, English Duma, LLP.
Joe Guith, the CEO of Church’s Texas Chicken, expressed his excitement about the addition of Navin Sharma and Alisa P. Cleek to the Church’s family. He highlighted their exceptional backgrounds and leadership qualities, emphasizing their importance in driving innovation, strengthening the brand, and navigating the rapidly changing industry landscape.
Church’s Texas Chicken, along with its international counterpart, Texas Chicken, boasts a global presence with over 1,500 locations in 22 countries. The combined system-wide sales of these establishments exceed $1.4 billion, reflecting the brand’s strong market position and widespread popularity among consumers worldwide.
In conclusion, the strategic appointments of Navin Sharma as CMO and Alisa P. Cleek as Chief Legal Officer and Corporate Secretary signal Church’s Texas Chicken’s commitment to excellence and innovation in the competitive fast-food industry. With their extensive experience and proven track record, Sharma and Cleek are poised to play instrumental roles in driving the brand’s growth and success in the global market. As Church’s continues to evolve and expand its presence, these key leadership changes are poised to position the brand for continued success and sustainable growth in the years to come.