World Nutella Day is a highly anticipated event celebrated by Nutella enthusiasts around the world on February 5th each year. This year, Nutella is taking their celebration to the next level by offering superfans the opportunity to win exclusive prizes through a social media sweepstakes, as well as at the Nutella Cafe in Chicago.
Fans can participate in the sweepstakes by adding ‘Nutella’ to their social media bio and tagging @Nutella with a screenshot of their bio on Instagram stories. By doing so, they will be entered for a chance to win a limited-edition Loungefly Nutella Mini Backpack, designed to resemble the iconic Nutella jar and hazelnut spread. For those in need of inspiration, Nutella is also offering the option to request a custom social bio in the days leading up to World Nutella Day.
In addition to the social media sweepstakes, Nutella fans in Chicago can head to the Nutella Cafe on Michigan Avenue to celebrate World Nutella Day. Those with ‘Nutella’ in their social media bio will receive 20% off their purchase, enjoy an exclusive menu item – the World Nutella Day crepe with strawberries and bananas, and have the opportunity to purchase the Loungefly Nutella Mini Backpack while supplies last.
Noah Szporn, senior vice president of spreads at Ferrero North America, expressed his excitement for World Nutella Day, stating, “World Nutella Day is always such a special moment for the brand as we’re able to celebrate and spotlight our passionate community of fans who spread their love for Nutella all year long. Through our partnership with Loungefly, this year, we’re excited to give our fans a new way to show their love for Nutella by wearing it right on their backs.”
World Nutella Day is a time for Nutella lovers to come together and celebrate their favorite hazelnut spread. With the opportunity to win exclusive prizes through a social media sweepstakes and enjoy special discounts and menu items at the Nutella Cafe in Chicago, this year’s celebration promises to be even more exciting for fans around the world. Join in the festivities and show your love for Nutella on February 5th!
