Genesis Fresh and AMFRESH Group have recently announced that two innovative citrus products, Halloweena™ and ONIX™, have been named among the Top 5 Finalists for the Fruit Logistica Innovation Awards 2025 (FLIA25). This prestigious global award recognizes groundbreaking advancements in the fresh produce industry, and these Spanish-born marvels are leading the way in citrus innovation, captivating taste buds, and reshaping the industry on a global scale.
Out of hundreds of entries from around the world, the recognition of Halloweena™ and ONIX™ showcases Spain’s leadership in agri-science, ingenuity, and quality within the fresh produce sector.
Halloweena™ is the world’s first pumpkin-shaped mandarin, featuring a vibrant, multi-hued peel, sweet and virtually seedless pulp, and a playful design that transforms Halloween traditions into a healthier, more magical celebration. David Alba, CEO of GENESIS FRESH, describes Halloweena™ as a product that merges exceptional agronomic performance with a unique consumer experience, meeting the demands of health-conscious shoppers and setting a new benchmark for creativity and value in the global citrus category. Nicolás Boscafiori, New Product Development Manager at AMFRESH, emphasizes the innovation and commitment to quality that Halloweena™ embodies.
ONIX™, a pigmented orange with vibrant internal and external coloration, flavor profile, and export capabilities, is grown on regenerative agricultural and sustainable farms in Spain. This variety has earned the Superior Taste Award in its first year and has already made an impact in key European markets, capturing the attention of leading retailers. David Alba highlights ONIX™’s powerful antioxidant benefits and exceptional flavor profile, positioning it as a premium variety that combines agronomic performance with consumer appeal.
Both Halloweena™ and ONIX™ represent the bold strides that GENESIS FRESH and AMFRESH are making in citrus innovation, delighting consumers and delivering exceptional value across the supply chain. These products inspire healthier choices, create new consumption occasions, and support growers and retailers with high-performing varieties that redefine the citrus landscape.
Patricia Sagarmínaga, Global Director of Marketing and Communications at AMFRESH, describes Halloweena™ and ONIX™ as symbols of Spain’s agricultural excellence and a bold vision for the future of fresh produce. These citrus wonders are not just competing for an award at Fruit Logistica 2025—they are reshaping the global citrus category, one groundbreaking fruit at a time.
The recognition of Halloweena™ and ONIX™ at FLIA25 celebrates the dedication and innovation of the teams behind these products, paving the way for a more exciting and sustainable citrus future. Through advanced agrotechnology and natural hybridization, these citrus innovations are expanding the possibilities for the industry, attracting new consumers, and elevating the fresh produce experience.
As Halloweena™ and ONIX™ take center stage at Fruit Logistica 2025, they represent the best of Spain’s agricultural excellence and the future of citrus innovation. These products are not just competing for an award—they are setting new benchmarks in the industry and redefining the global citrus category with their groundbreaking features and benefits.
