SanLucar teams up with Greenfood to increase market share in Sweden

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SanLucar, a renowned producer of premium fruits and vegetables, is expanding its presence in Sweden through a strategic partnership with Greenfood, the leading supplier and service provider of healthy food products in the Nordic countries. This exclusive collaboration aims to bring SanLucar’s wide range of high-quality produce closer to Swedish consumers, catering to the increasing demand for fresh and nutritious options in the market.

Armin Rehberg, CEO of SanLucar, highlights the growing trend towards a plant-based lifestyle in Sweden, where consumers are opting for daily consumption of top-quality fruits and vegetables for their exceptional taste and health benefits. With a portfolio of over 100 premium products, SanLucar is well-positioned to meet this demand and provide consumers with a diverse selection of fresh produce all year round.

“Our commitment to quality and taste is reflected in our extensive range of premium fruits and vegetables, which are sourced from our production farms worldwide. This allows us to ensure the best product quality and taste consistently throughout the year,” explains Rehberg. Since entering the Swedish market three years ago, SanLucar has established a strong presence with popular products such as pineapples, avocados, grapes, blueberries, and mandarins, which have become favorites among consumers.

The partnership with Greenfood signifies a new chapter for SanLucar in Sweden, as the company aims to further expand its product offering and introduce Swedish consumers to new and exciting tastes. Greenfood’s dedication to top-quality products, sustainability, and healthy food aligns perfectly with SanLucar’s core values, which emphasize the harmony between taste, people, and nature.

“Greenfood is the ideal partner for us, as they share our vision for providing high-quality products that prioritize taste, sustainability, and health. This partnership allows us to continue delivering on our corporate philosophy of ‘Taste in harmony with people and nature,’ ensuring that consumers in Sweden have access to the best fruits and vegetables available,” notes the SanLucar CEO.

As the demand for fresh produce continues to rise in Sweden, SanLucar and Greenfood are committed to meeting the needs of consumers by offering a diverse range of premium fruits and vegetables that are not only delicious but also sustainably sourced. By combining their expertise and resources, the two companies aim to create a unique and compelling offering that will delight Swedish consumers and encourage them to explore new flavors and experiences.

In conclusion, the partnership between SanLucar and Greenfood represents a significant step towards strengthening SanLucar’s presence in Sweden and providing consumers with access to a wide range of premium fruits and vegetables that embody the essence of taste, quality, and sustainability. With a shared commitment to excellence and innovation, both companies are poised to make a lasting impact on the Swedish market and contribute to the growing demand for healthy and delicious food options. Subscribe to our newsletter to stay updated on the latest news and offerings from SanLucar and Greenfood.