Häagen-Dazs, a leading ice cream brand, has recently expanded its lineup of ice cream snacking options with the introduction of six new flavors. Timed perfectly for the Big Game season, the brand has launched the Belgian Waffle Cones product line which includes four innovative flavors, along with two new flavors of ice cream bars.
The decision to introduce Belgian Waffle Cones was driven by the increasing demand from consumers for unique and exciting ice cream cone options. These new cones offer a delightful textural experience, combining a crispy and crunchy waffle cone with smooth and creamy ice cream. What sets the Belgian Waffle Cones apart is the special “last bite” feature, where caramel, fudge, or raspberry sauce awaits at the bottom of the cone, adding an extra layer of indulgence.
The new Belgian Waffle Cones are available in 4-count packages, each featuring a distinct flavor profile:
– Toasted Almond Fudge: A crispy Belgian waffle cone filled with Häagen-Dazs Madagascar vanilla ice cream, topped with toasted almonds, milk chocolate curls, and finished with a last bite of fudge sauce.
– Vanilla Salted Caramel: A crispy Belgian waffle cone paired with Häagen-Dazs Madagascar vanilla ice cream, salted caramel pieces, milk chocolate curls, and a last bite of caramel sauce.
– Summer Berry: A crispy Belgian waffle cone with Häagen-Dazs strawberry ice cream, white and milk chocolate curls, and a last bite of raspberry sauce.
– Triple Chocolate Fudge: A crispy Belgian waffle cone filled with Häagen-Dazs Belgian chocolate ice cream, dark and milk chocolate curls, and a last bite of fudge sauce.
In addition to the Belgian Waffle Cones, Häagen-Dazs has also introduced two new ice cream bar flavors: Salted Caramel Macadamia and New York Strawberry Cheesecake. The Salted Caramel Macadamia bar combines sweet ice cream with salty caramel swirls and crunchy toasted macadamia pieces. The New York Strawberry Cheesecake bar, inspired by the success of the flavor in a larger size, features cheesecake ice cream, strawberry swirls, a white chocolate coating, and graham cracker pieces.
Rachel Jaiven, head of Häagen-Dazs marketing, expressed excitement about the new offerings, stating, “Just in time for our participation in the Big Game this February, we’re building even more momentum with six all-new snacking innovations for fans to enjoy. We’re so excited to be bringing a brand-new cone offering to our portfolio with the introduction of Belgian Waffle Cones, and the new ice cream bars, New York Strawberry Cheesecake and Salted Caramel Macadamia, taking indulgence to new heights.”
Both the 3-count ice cream bars and the Belgian Waffle Cones are now available nationwide for $6.49 and $7.99, respectively. This pricing ensures that these premium and indulgent treats are accessible to a wide range of consumers looking to elevate their snacking experiences.
In conclusion, Häagen-Dazs continues to push the boundaries of ice cream innovation with the introduction of these exciting new flavors and formats. The Belgian Waffle Cones offer a unique textural experience, while the ice cream bars provide a convenient and delicious snacking option. With the launch of these new products, Häagen-Dazs reaffirms its commitment to delivering high-quality, indulgent treats that delight consumers and elevate their snacking moments.
