In the world of consumer packaged goods (CPG), exciting developments are always on the horizon. This week, several brands have made significant strides in expanding their reach, launching new products, and making strategic moves in the market. Let’s dive into the latest updates from the CPG industry.

Retail Rollouts: 🛒

Fancypants, founded by Maura Duggan, has made a big splash by landing in 198 The Fresh Market locations. With their delicious cookie flavors like Chocolate Chip, Oatmeal Raisin, and Salted Caramel now available in more stores across the East and Midwest coasts, Fancypants continues to grow its presence in the market. This expansion marks a significant milestone for the brand, which is now accessible in over 2,500 stores nationwide.

Mid-Day Squares Expansion: 🍪

Co-founded by Jake Karls, Lezlie Karls, and Nick Saltarelli, Mid-Day Squares has ventured into 43 Costco warehouses in Eastern Canada. With plans to further expand into 28 additional locations in Western Canada, the brand is looking to replicate its previous success at Costco. Known for its functional chocolate bars, Mid-Day Squares aims to cater to a wider consumer base with its nutritious and delicious offerings.

Rviita’s Costco Debut: 🥤

Rviita, founded by Mitch and Karly Jacobsen, has introduced its energy drink variety pack to select Costco locations in Alberta and Saskatchewan. This move reflects the brand’s growth from a small-scale startup in Calgary to a prominent player in the beverage industry. With a focus on providing consumers with a natural energy boost, Rviita continues to make waves in the market.

Crafty Counter’s WunderEggs Launch: 🥚

Crafty Counter, led by Hema Reddy, has launched WunderEggs, an innovative plant-based egg alternative, at 1,600 Albertsons locations. This move addresses the increasing demand for sustainable and cholesterol-free egg options among consumers. By offering a healthy and environmentally friendly alternative, Crafty Counter is staying true to its commitment to providing wholesome food choices.

No Days Wasted Expansion: 💊

Nishal Kumar’s No Days Wasted brand has expanded into 16 Body Energy Club stores in Vancouver, offering customers science-backed solutions for celebration recovery and hydration. With products like the DHM Blend and Hydration Replenisher, No Days Wasted continues to provide effective solutions for consumers looking to recover and replenish after a night out.

Koia Elite Launch: 🥤

Koia, co-founded by Maya French, Dustin Baker, and Christopher Hunter, has introduced Koia Elite, a high-protein plant-based shake, exclusively at Whole Foods Market. With 32g of protein, avocado oil, and gut-friendly fiber, Koia Elite caters to the growing demand for protein-rich, clean-label beverages among health-conscious consumers.

Supernatural’s Clean-Label Frosting: 🎂

Supernatural, founded by Carmel Hagen, is gearing up to launch a vegan, dye-free buttercream frosting this spring. Featuring healthy fats and allergen-friendly ingredients, this new product provides a natural alternative to traditional frosting. With a focus on clean-label ingredients, Supernatural aims to meet the needs of consumers seeking healthier dessert options.

Simple Mills Joins Flowers Foods: 🌾

In a significant move, Simple Mills, founded by Katlin Smith, has joined Flowers Foods as an independent subsidiary for $795 million. This partnership aims to expand distribution, drive product innovation, and further Simple Mills’ mission of reimagining food with wholesome ingredients. This strategic acquisition sets the stage for continued growth and success for the brand.

Apologue’s New Production Facility: 🏢

Apologue Spirits, founded by Jordan Tepper, has completed its new production facility in Chicago after 1,110 days of planning and construction. This state-of-the-art facility will serve as a hub for innovation and growth in the craft beverage sector, positioning Apologue for future success and expansion.

Every Body Eat’s Seed Oil Free Certification: 🧀

Every Body Eat, co-founded by Trish Thomas and Nichole Wilson, has earned the Seed Oil Free certification, leading the way in clean and transparent snacking. With snacks free from seed oils, allergens, and artificial ingredients, Every Body Eat is committed to providing transparent and healthy snack options for consumers.

This Week in CPG showcases the dynamic and innovative nature of the industry, with brands making bold moves and introducing exciting products to meet consumer demands. Stay tuned for more updates and developments in the world of consumer packaged goods!

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